New data reveals 46% of streaming couples around the world
are watching ahead of their partners and most only plan to cheat
more.
BEVERLY HILLS, Calif.,
Feb. 13, 2017 /CNW/ -- No
relationship is safe. According to a new study* released today by
Netflix, nearly half (46%) of streaming couples around the world
have "cheated" on their significant other, but it's not what you
think.
Defined as watching a TV show ahead of your significant other,
Netflix cheating was first uncovered in a study in the U.S. in
2013. Four years later, cheating has increased three times[1] and
has become a common behaviour around the world. This behaviour only
continues to grow with 60% of consumers saying they'd cheat more if
they knew they'd get away with it. And once you cheat, you can't
stop: 81% of cheaters are repeat offenders and 44% have cheated 3+
times.
In a binge-watching world where it's easy to say 'just one
more,' Netflix cheating has quickly become the new normal in
Canada and around the
world...
WHERE IS CHEATING HAPPENING? (EVERYWHERE)
Cheating
happens all over the world…though it varies a bit by country. Turns
out Canadians are a little less polite than you may think with over
a third (37%) of couples streaming behind each other's backs. The
most cheaters are in Brazil and
Mexico where 57% and 58% of
streaming couples have cheated, respectively. The most loyal
viewers are in Netherlands (73%
have not cheated), Germany (65%)
and Poland (60%).
WHAT SHOWS ARE WE CHEATING ON? (ALL OF THEM)
While no show is off limits to some (30%), the top 10 cheating
temptations in Canada are The
Walking Dead, Breaking Bad, Orange is the New Black, Grey's
Anatomy, Bates Motel, Stranger Things, Gilmore Girls, House of
Cards, Narcos and The 100.
WHY DO WE CHEAT? (WE JUST CAN'T HELP IT)
Most don't plan to cheat...it just happens: 76% of cheating is
unplanned in Canada. The trigger
for the growing trend in cheating? Two-thirds (66%) of cheaters
globally said that "the shows are just so good we can't stop
bingeing."
HOW DO WE CHEAT? (ANY WAY WE CAN)
Sleep with one eye
open: 25% of global cheating happens when one partner falls asleep.
But whether this is even cheating is hotly debated. Half say "sleep
cheating" doesn't count (53%), but the morality of "sleep cheating"
varies across the globe. Chileans think it's no big deal,
Japan sees it as unforgivable and
most Canadians (61%) say sleep cheating isn't cheating at all.
IS CHEATING SO BAD? (DEPENDS WHERE YOU LIVE)
If you
stray, don't beat yourself up about it. Cheating has become more
socially acceptable in Canada,
with 57% saying it's "not bad at all." Unless of course, you're the
other half of the 7% of streaming couples who think watching ahead
is worse than having an "actual" affair. Hong Kong is even less forgiving where 40%
feel watching ahead of your partner is worse than infidelity.
HOW DO WE BREAK THE NEWS OF THIS GLOBAL TREND? (VISUALLY, OF
COURSE)
Cheating comes in many forms. Netflix has
created a series of assets to help explain the phenomenon. Cheating
Profiles highlight the most common types of offenders lurking in
households around the world. This infographic illustrates
scandalous streamers' motivations and behaviours, and reaction GIFs
help couples work through their indiscretions so they can protect
their relationship...or keep on cheating.
Methodology
*The survey was conducted by
SurveyMonkey from December 20-31,
2016 and based on 30,267 responses. The sample was balanced
by age and gender and representative of an adult online population
who watch TV shows via streaming services as a couple in
The United States, Canada, UK, Australia, New
Zealand, Philippines,
Singapore, India, Japan,
Taiwan, South Korea, Hong
Kong, UAE, Mexico,
Chile, Colombia, Brazil, Argentina, Spain, Portugal, Turkey, Poland, Italy, Germany, France, Sweden, Norway, The
Netherlands, and Denmark.
About Netflix
Netflix (NASDAQ: NFLX) is the world's
leading Internet television network with over 93 million members in
over 190 countries enjoying more than 125 million hours of TV shows
and movies per day, including original series, documentaries and
feature films. Members can watch as much as they want, anytime,
anywhere, on nearly any Internet-connected screen. Members can
play, pause and resume watching, all without commercials or
commitments.
[1] 2013 Cheating Release
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/netflix-cheating-is-on-the-rise-globally-and-shows-no-signs-of-stopping-300406056.html
SOURCE Netflix, Inc.