FCC Ends 'Zero-Rating' Review
February 03 2017 - 5:04PM
Dow Jones News
By Thomas Gryta
Federal regulators on Friday stopped their review of wireless
carriers that exclude their own video-streaming services from
customers' usage caps, closing an inquiry that began under the
previous U.S. presidential administration.
The Federal Communications Commission previously raised concerns
about the so-called zero-rating practices by AT&T Inc. and
Verizon Communications Inc., in which those carriers didn't apply
data used on their streaming services toward customers' data-usage
charges. The agency warned that zero-rating could harm competition
by deterring consumers from using services, such as those from
Netflix Inc., that aren't connected with a carrier. The carriers
have argued that the practice complies with existing rules and
benefits consumers.
On Friday, however, the acting head of the FCC's wireless
bureau, Nese Guendelsberger, said in an order that letters were
sent to AT&T, Verizon and T-Mobile US Inc. notifying them that
no further action would be taken. T-Mobile allows any video
provider to be exempt from data caps without paying the carrier,
although the video is delivered at lower quality.
The FCC had been examining zero-rating for months, but it raised
eyebrows when it contacted AT&T about the practice the day
after the presidential election. Republican congressional leaders
later asked the agency to stop taking controversial regulatory
actions until the new administration came on board.
The order issued Friday "sets aside and rescinds" an earlier FCC
report raising concerns about zero-rating, along with "any and all
guidance, determinations, and conclusions contained therein." That
report will have "no legal or other effect or meaning going
forward."
AT&T and Verizon have said that exempting their streaming
apps against data-usage caps saves customers money, and that other
video providers could pay to cover data costs for their customers
at the same rates they provide their own video businesses.
Both companies applauded the FCC's order on Friday.
"We're pleased that these innovative products will be able to
continue to flourish in the marketplace," Joan Marsh, AT&T
senior vice president of federal regulatory, said in a statement,
calling the move "a win for the millions of consumers."
Verizon spokesman Rich Young echoed the sentiment. "We're quite
certain our customers feel the same way, particularly those who
plan to watch the big game over the weekend -- free of data
charges," he said.
The FCC's newly appointed chairman, Ajit Pai, has criticized the
zero-rating investigation in the past, calling it "sad -- and
pointless, " and noting that any action "can quickly be
undone."
Write to Thomas Gryta at thomas.gryta@wsj.com
(END) Dow Jones Newswires
February 03, 2017 16:49 ET (21:49 GMT)
Copyright (c) 2017 Dow Jones & Company, Inc.
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