BEVERLY HILLS, Calif.,
Oct. 25, 2016 /PRNewswire/
-- It's October 31, All Hallows'
Eve. The time is 7:29 p.m. Out of nowhere, a bell sounds, a leaden
ding-dong, ding-dong that reverberates through the house like a
tell-tale heart. And then you realize: it's coming from the
front door! Is the remote control nearby? Because you've
got to press pause on Stranger Things before greeting the
expectant ghosts and goblins that await.
Pausing and playing can be a real workout for the thumbs of
Netflix members who stay on front-door duty to greet The Walking
Dead on Halloween night.
Fortunately, this year they can consult a guide to "Pause and
Effect," with suggestions for shows that are fast and fun like
Fuller House to watch when the creepies are crawling
and what Stranger Things to turn to after they've gone
home.
Does this back and forth between pause and play sound
all-too-familiar? Well, now we know why. Today, the crack team of
Netflix data scientists in the Candy and Confections Division
announced that pause rates across the country increase up to
30 percent during trick-or-treating. That's right, many Netflix
members are pressing pause before they get up to pass out fun-size
monster munchies. Nationwide, the pause rate peaks at
7:29 p.m., which makes it the
golden hour to maximize your Halloween haul.
"More pauses mean more candy. It's really that simple," says Dr.
Heathcliff Barr, Chief Candy Officer at Netflix. "We love Halloween and hope that our tips help Americans
either to scoop up as much candy as they possibly can or to enjoy
their favorite scream-reel on Netflix without too many hair-raising
interruptions."
Researchers at Netflix also uncovered several "Candy Capitals"
scattered across the country – great news for trick-or-treaters in
Tallahassee, FL, Binghamton, NY, and Lima, OH. Unfortunately, Jack- and
Jill-o-lanterns in Helena, MT,
Jackson, TN, and Columbia, MO, which ranked lowest in
Halloween pause rates, may not be so
lucky this year.
Netflix wants all its members to enjoy a safe but spooky
Halloween, whether they're
trick-or-treating or play-and-pausing. And for those who wish to
avoid interruptions to The Wicker Man but still want
to be a good neighbor, Netflix has devised a treat: a "Halloween
Doorbell Hack" which should do the trick.
* Methodology
This research used a metric of number
of pauses per hour of Netflix viewing. The 2015 Halloween Night value was compared to the metric
from the preceding week, and a relative increase in pause frequency
was established. Assuming that additional pausing on Halloween night corresponds to Netflix members
interrupting their viewing to hand out candy, regions were ranked
by the amount of candy being given out.
About Netflix
Netflix (NASDAQ: NFLX) is the world's leading Internet
television network with over 86 million members in over 190
countries enjoying more than 125 million hours of TV shows and
movies per day, including original series, documentaries and
feature films. Members can watch as much as they want, anytime,
anywhere, on nearly any Internet-connected screen. Members can
play, pause and resume watching, all without commercials or
commitments.
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SOURCE Netflix