BEVERLY HILLS, Calif.,
June 8, 2016 /CNW/ -- Netflix members
around the world are making their own rules when it comes to
watching TV. Instead of one episode per week, Netflix members
choose to binge watch their way through a series - that is, on
average, finishing an entire season in one week. Though binge
watching is clearly the new normal, not all series are enjoyed the
same way. Today Netflix unveils The Binge Scale, revealing which
shows we devour and which we savor.
Netflix examined global viewing* of more than 100 serialized TV
series across more than 190 countries and found when members are
focused on finishing a series, they watch a little over two hours a
day to complete a season. When organizing series in relation to
this benchmark, interesting patterns emerge, ranging from high
energy narratives that are devoured to thought-provoking dramas
that are savored.
Series like Sense8 and The 100 grab you, assault
your senses, and as The Binge Scale shows, make it hard to pull
away. The classic elements of horror and thrillers go straight for
the gut, pushing the placement of series like The Walking Dead,
Scream and The Fall towards the devour end of the scale.
Likewise, comedies with a dramatic bent, like Orange is the New
Black, Weeds and Grace and Frankie, seem to
tickle our fancy and make it easy to say 'just one more.'
It's no surprise that complex narratives, like that of House
of Cards and Bloodline, are indulged at an unhurried
pace. Nor that viewers take care to appreciate the details of
dramas set in bygone eras, like Mad Men and Narcos.
Maybe less obvious are irreverent comedies like BoJack Horseman, Love and Unbreakable
Kimmy Schmidt. But the societal
commentary that powers their densely layered comedy paired with
characters that are as flawed as they are entertaining allow them
to be savored.
"As The Binge Scale indicates, the viewing experience of a
series can range from the emotional to the thought-provoking," said
Cindy Holland, Vice President of
Original Content at Netflix. "Netflix helps you to find a series to
binge no matter your mood or occasion, and the freedom to watch
that series at your own pace - whether that's to appreciate the
drama of Bloodline or power through Orange is the New
Black."
THE NETFLIX BINGE SCALE (Based on global viewing
data)
SAVOR
- Irreverent Comedies:
- Arrested Development, BoJack
Horseman, Club de Cuervos, F is for Family, Love, Summer
Heights High, Unbreakable Kimmy Schmidt, Wet Hot American
Summer
- Political Dramas
- Homeland, House of Cards, Occupied, The Good Wife
- Historical Dramas
- Superhero Drama
- Gotham, Marvel's Daredevil, Marvel's Jessica Jones
- Crime Dramas
- Better Call Saul, Bloodline
- Dramatic Comedies
- Flaked, Grace & Frankie, Orange is the New Black,
Weeds
- Action & Adventure
- 24, Marco Polo, Prison Break,
The Last Kingdom, Turn
- Sci-Fi
- Ascension, Heroes, Sense8, The 100, The 4400
- Horror
- Hemlock Grove, Scream, The Walking Dead, Z Nation
- Thriller
- Bates Motel, Breaking Bad, Dexter, The Fall, The Killing
DEVOUR
*METHODOLOGY
Netflix analyzed more than 100 serialized TV series across more
than 190 countries between October
2015 and May 2016. The
research examined member completion of the first season for all
series. Data was only included for accounts that fully completed
the season. Completion rates were organized into days and hours.
The global median days to complete the first season of these series
was five days. The median hours per session for completers overall
was two hours and ten minutes. Series viewed less than two hours
per day were identified as 'savored.' Series viewed more than two
hours per day were identified as 'devoured.' Series were not
restricted by launch dates, runtime or number of episodes. Where a
series falls on The Netflix Binge Scale has no relation to
viewership.
ABOUT NETFLIX
Netflix (NASDAQ:NFLX) is the world's leading Internet
television network with over 81 million members in over 190
countries enjoying more than 125 million hours of TV shows and
movies per day, including original series, documentaries and
feature films. Members can watch as much as they want, anytime,
anywhere, on nearly any Internet-connected screen. Members can
play, pause and resume watching, all without commercials or
commitments.
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SOURCE Netflix