Announcing NYIAX, the World's First Advertising Contract Exchange
March 14 2017 - 7:00AM
NYIAX aims to
transform ad inventory into standardized and durable
securities
A
blockchain-enabled media trading platform running in the cloud and
powered by Nasdaq
NEW YORK, March 14, 2017 (GLOBE NEWSWIRE) --
Today, the world's first guaranteed advertising contract exchange -
NYIAX (New York Interactive Advertising Exchange) - was announced.
The new exchange will operate on Nasdaq's world-renowned technology
and leverage the Nasdaq Financial Framework architecture. NYIAX
will be the first exchange to be deployed in the cloud and also run
on blockchain technology.
"NYIAX is a trading platform that brings Wall
Street to Madison Avenue through a Nasdaq-powered, seamless global
exchange that allows publishers and advertisers to buy, sell and
re-trade premium advertising inventory as guaranteed contracts,"
said NYIAX CEO Lou Severine. "By enabling guaranteed digital media
contract trading with efficiency, transparency and ease and
providing the proprietary matching engine and trading tools trades
require, NYIAX helps advertisers and publishers dominate the $72
billion US digital advertising landscape they command1. Once the
exchange achieves critical mass within digital, we will begin
supporting TV, print, radio and out-of-home markets."
NYIAX benefits media buyers by providing a
transparent and trusted market to secure and re-trade premium
future advertising inventory. Publishers benefit from the
capabilities it provides to help them increase revenue by growing
sell-through, retaining higher CPMs and reducing fees. For
advertisers, the exchange delivers a new way of discovering and
purchasing inventory. Through greater transparency and forecasting,
advertisers are also able to secure the premium inventory they need
in advance.
Chief Product & Technology Officer, Richard
Bush, is currently overseeing the onboarding of a select group of
premium companies on the NYIAX platform. Once the pilot program is
complete in late 2017, NYIAX will incorporate trading use cases,
benefits and details into the training it rolls out to ensure all
clients have the tools and tips needed for proficient platform
use.
"Trading, a vital part of other market sectors,
has now come to media. With the ability to trade guaranteed media
contracts, advertisers and publishers can now be efficient and rid
themselves of unnecessary costs and risks," said Bush.
NYIAX's exchange pushes the market forward by
providing both a common taxonomy and standard interface to
accelerate market growth and reduce fragmentation. The Nasdaq
Matching Engine and other proven exchange data models and
technologies provide the foundation on which Bush and his team
created the NYIAX platform. NYIAX and Nasdaq also co-created the
other modules necessary to specifically serve advertisers and
publishers.
"We are proud to support NYIAX on its
groundbreaking new venture, and making it possible for the company
to build a strong and efficient exchange that's a unique
development in the adtech space," said Lars OttersgÄrd, Executive
Vice President and Head of Market Technology, Nasdaq. "As a global
leader for exchange technology, we can adapt our platform to
accommodate a wide variety of market rules, asset classes and new
technology innovations. NYIAX is leveraging our Nasdaq Financial
Framework architecture, which draws on cutting-edge technology,
including the integration of blockchain technology as our core
ledger, as well as cloud-enabled trading and clearing
capabilities."
NYIAX's leadership team of adtech and fintech
pioneers includes:
- Carolina Abenante,
Co-founder, President and Vice Chairperson of NYIAX, is an
accomplished leader who has held key positions at Reed Elsevier
(now RELX Group) and United Online, Inc.
- Graham Mosley,
Co-founder and Chief Strategy Officer at NYIAX, was most recently
the SVP of Business Development at Mojiva, Inc, which was acquired
by PubMatic.
- Mark
Grinbaum, Co-founder and EVP of Products and Platform
at NYIAX, is a veteran of the technology industry having held
positions at ISE Inc and Dow Jones.
- Lou Severine,
Chief Executive Officer of NYIAX, has led advertising businesses
for more than 20 years and most recently was the Chief Revenue
Officer of Phluid Media, SVP of AOL Networks and Director of
Business Development at Microsoft.
- Richard Bush,
Chief Product and Technology Officer, served as former General
Manager of Publisher Solutions at IPONWEB and served in a variety
of key roles including Head of Product and Director Technology with
Severine at AOL Networks.
- Will Schmahl,
Chief Revenue Officer, has more than 14 years of experience in the
digital advertising space. He spent the last nine years working as
VP of Sales for AOL Platforms.
The world-class leadership team is also supported
by a prominent group of financial services, technology and media
veterans including Thomas O'Neill, Chairman of NYIAX and former
Nasdaq board member, and Mediaocean CEO and Founder, and Board
Member of NYIAX, Bill Wise.
"The platform immediately delivers clients upfront
media buying and re-sell capabilities. As a new secondary market, a
new potential revenue stream is one of the main reasons we are
seeing so much interest in our pilot program," said Severine. "What
NYIAX is doing will change everything. Once the rest of the market
is exposed, advertising as we knew it for the past twenty years
will be ancient history."
For more information about NYIAX, please
visit: https://nyiax.com/
1 eMarketer,
US Digital Ad Spending to Surpass TV this Year (Sept.13, 2016)
About NYIAX
NYIAX (New York Interactive Advertising Exchange)
is the world's first advertising contract exchange. Powered by
Nasdaq technology, the blockchain-enabled platform combines
financial matching engine and trading concepts with advertising
technology to enable publishers and advertisers to buy, sell and
re-trade future premium advertising inventory as guaranteed
contracts. Led by a team of distinguished advertising and financial
technology executives, the exchange provides media buyers with a
transparent and trusted way to secure and re-trade premium future
advertising inventory, while enabling publishers to increase
revenue by improving sell-through, retain higher CPMs, and reduce
fees. NYIAX is headquartered in New York City.
About Nasdaq
Nasdaq (Nasdaq:NDAQ) is a leading provider of
trading, clearing, exchange technology, listing, information and
public company services across six continents. Through its diverse
portfolio of solutions, Nasdaq enables clients to plan, optimize
and execute their business vision with confidence, using proven
technologies that provide transparency and insight for navigating
today's global capital markets. As the creator of the world's
first electronic stock market, its technology powers more than 85
marketplaces in 50 countries, and 1 in 10 of the world's securities
transactions. Nasdaq is home to approximately 3,800 listed
companies with a market value of $10.1 trillion and nearly 18,000
corporate clients. To learn more,
visit: business.nasdaq.com.
NDAQG
Media Contact:
NYIAX
Shelley Petri
Shelley@blastpr.com
Blast PR for NYIAX
Mobile: 678-977-0899
Nasdaq
Ryan Wells
ryan.wells@nasdaq.com
Direct: +44 (0) 20 3753 2231
Mobile: +44 (0) 7809 596 390
This
announcement is distributed by Nasdaq Corporate Solutions on behalf
of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: Nasdaq via Globenewswire
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