By Michael J. Casey 

Nasdaq OMX Group Inc. has agreed to provide New York-based startup Noble Markets with core technology to power a new marketplace aimed at allowing companies and institutional investors such as hedge funds to trade bitcoin and related digital-currency assets.

According to a joint statement provided to The Wall Street Journal, Noble's platform will use Nasdaq's X-stream trading system, a high-tech system for matching market participants' orders that is used by more than 30 exchanges and marketplaces worldwide. Nasdaq will also provide marketing support.

The agreement follows other Wall Street initiatives that could pave the way for financial institutions to own and trade digital currencies, which fans say have the potential to make the global financial system more efficient but which have also been marred by price fluctuations, investment scams and cybersecurity concerns.

Recent developments include: the New York Stock Exchange's investment in bitcoin exchange Coinbase; regulatory approval of public trading in the Digital Currency Group's Bitcoin Investment Fund; former J.P. Morgan Chase & Co. executive Blyth Masters' appointment to a lead new digital-asset settlement service; and news earlier Monday that former NYSE Chief Executive Duncan Niederauer will work as an adviser to bitcoin derivatives platform TeraExchange.

In an interview, Noble Chief Executive John Betts said he believes Nasdaq's involvement will help dispel investors' concerns about the risks of trading in digital currencies. "They can say, 'These are sophisticated organizations; they have done their due diligence, and if it's good enough for them, it's good enough for us."

Mr. Betts has previously headed the development of electronic trading platforms at Goldman Sachs, Morgan Stanley and UBS. His company is backed by venture-capital firms Blockchain Capital of San Francisco and Tally Capital of Chicago.

In the statement, Lars Ottersgård, Nasdaq's executive vice president for market technology, said his company was looking forward to working with Noble's "cutting edge, new endeavor for the long term in addressing the needs of the digital currency space."

Bitcoin is the first and best known of a variety of digital-currency systems that began when the software program launched in early 2009 by an unidentified person or persons using the name Satoshi Nakamoto. Managed by a network of thousands of independent computers that collectively verify and maintain a public ledger of transactions, these systems allow users to exchange digital currency and other tokens of value without using fee-charging intermediaries such as banks.

In its early years, enthusiastic individual investors, who saw bitcoin as a potential challenger to traditional currencies, flocked to largely unregulated, online exchanges and bid its price up to a peak above $1,100 in late November 2013. But in 2014, as regulators started drafting rules covering bitcoin and negative headlines linked it to illicit drug sales, security breaches and the collapse of Tokyo-based exchange Mt. Gox, the price fell dramatically. It now trades at around $265.

Mr. Betts's firm and others responded to those events by building more sophisticated trading infrastructure that could help instill more confidence in bitcoin and meet the stringent compliance demands of large, regulated financial institutions. Despite the negative headlines surrounding bitcoin, these new entrepreneurs maintain there is considerable interest in it among hedge funds and other institutional investors, participants whose deep pockets could help bring some stability to bitcoin's volatile price. Wall Street, they say, is warming to the idea that the technology behind bitcoin, if not the currency itself, could slash costs from the global financial system.

Unlike pioneering offshore websites such as Mt. Gox, which pooled funds from retail investors into common accounts with minimal disclosure, Noble's system will be limited to corporate and institutional investors whose funds will be placed in transparent, segregated accounts safeguarded by third-party institutions, Mr. Betts said. Settlement and clearing will occur through a sophisticated, proprietary model that includes real-time reconciliation of account balances, he added.

"There is a lot of demand" for digital currency trading from institutions, he said, noting that his early conversations with investors involved a lot of "What is bitcoin?" questions, whereas now he hears, "Bitcoin is interesting, but where can we trade?'" He added, "A lot of them just couldn't do business with the existing exchanges. But we are a team of investment veterans. We speak their language."

Write to Michael J. Casey at michael.j.casey@wsj.com

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