By Rachel Feintzeig And Lauren Weber 

Netflix Inc.'s message for new parents is one rarely heard in the U.S.: take as much time as you need.

Amid debate over whether tech is a family-friendly industry, the Los Gatos, Calif., web-video subscription company unveiled one of the most generous parental leave policies among big U.S. employers. Effective immediately, new mothers and fathers will be able to take an unlimited amount of time off, at full pay, in the first year after the birth or adoption of a child.

"We want employees to have the flexibility and confidence to balance the needs of their growing families without worrying about work or finances, " the company's chief talent officer, Tawni Cranz, wrote on the company's blog Tuesday.

Netflix's policy is especially notable for its fluidity, workplace experts say. Workers can take up to a year at regular pay, or choose to stay home for a few months, return part-time for a spell and then head out of the office for a few more months.

"We'll just keep paying them normally, eliminating the headache of switching to state or disability pay," Ms. Cranz wrote. The company declined to make comments Wednesday.

The leave benefit has much in common with those in Europe, where generous, government-funded paid leave policies for new parents are the norm. In a December 2013 review of maternity-leave policies around the globe, the Pew Research Center noted that the U.S. is the only nation among 38 countries without laws guaranteeing some paid leave for new mothers. Among the sample, governments mandated a median of five to six months of fully paid leave to women after the birth of a child.

About a fifth of U.S. organizations offer paid maternity leave above what short-term disability or state law covers, according to a 2015 survey of 463 human resources professionals by the Society for Human Resource Management. That is up from 12% of organizations polled in 2014.

Decoupling parental leave from disability has an added advantage--for women--by allowing mothers to stay connected to work even as they attend to family needs, said Ken Matos, senior director of research at the Families and Work Institute.

Mothers' leave is often covered by temporary-disability policies, which mandate that they can't work at all while on disability, or risk their claim to insurance money, he said. As a result, many women get cut off from work during their leave, which can hurt career advancement, he said.

Tech companies are known for showering employees with lavish perks and rich benefits packages, even as they demand long hours from employees. Google, for example, offers 18 weeks of paid maternity leave.

Microsoft on Wednesday announced that it, too, will expand parental benefits. Starting in November, new mothers will be able to take up to 20 weeks of paid leave, with additional time off in the two weeks before their due date, wrote Kathleen Hogan, the company's human resources head, on a company blog. That time off includes 12 weeks of paid parental leave for new mothers or fathers as well as disability leave for birth mothers. Currently, mothers get eight weeks of paid disability leave and new mothers and fathers get 12 weeks of parental leave, of which four weeks are paid.

Some employers in other industries have begun following suit in an effort to woo top talent--private-equity firm Blackstone Group announced in April that it was bumping its maternity leave benefits from 12 weeks at full pay to 16 weeks.

Unlimited policies like Netflix's sound generous, but they can be tricky for managers and workers alike. For example, research shows unlimited vacation policies result in workers' taking less time off, because they are unsure how their requests will be perceived by managers and peers. But a strong culture helps: workers are more likely to take leave if they're confident they won't be punished for doing so, Mr. Matos said.

While parental leave is no vacation, all leave programs rely on employees' "ability to declare 'I'm taking time to do what I need to do for my family'," he said.

Netflix may expect some logistical challenges ahead. Managers might not know how many employees they will have on hand during busy spells, said Bruce Elliott, SHRM's manager of compensation and benefits, and might need to draw on resources from across the organization or cross-train employees on performing additional tasks to make it work.

And the change could be tricky when it comes to paternity leave, as men remain reluctant to take time off after the arrival of a baby. The average break new fathers take is two weeks, using a combination of parental, vacation, and other policies, according to the Boston College Center for Work & Family. Men say they are far more likely to take time off when it is paid at 70% or higher.

Write to Lauren Weber at lauren.weber@wsj.com and Rachel Feintzeig at rachel.feintzeig@wsj.com

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