(FROM THE WALL STREET JOURNAL 5/26/15) 
   By E.S. Browning 

If David Kostin's calculations are right, the fizz is out of the stock market's Champagne.

Mr. Kostin, Goldman Sachs Group Inc.'s chief U.S. stock strategist, last week forecast no price gain at all for the S&P 500 over the next 12 months, with the index's only return coming from dividends. For the coming 10 years he projected just 5% yearly total returns, with nearly half from dividends. That means the index value would rise only about 2.7% a year for a decade.

Many money managers say he is a little on the pessimistic side, but they widely agree that future U.S. stock gains probably will be limited, simply because stocks have gotten so expensive.

"We, too, think that investors should temper their enthusiasm for stock returns. They will be mid-to-high single digits and not the double digits we have all enjoyed historically," said Lori Heinel, chief portfolio strategist at State Street Global Advisors, which oversees $2.4 trillion in Boston.

Analysts and money managers are devising ways to deal with the problem. Many, including Ms. Heinel, are shipping money into foreign stocks in hopes that European and Asian gains will outstrip those in the U.S. Mr. Kostin and Nicholas Bohnsack, head of quantitative research at Strategas Research Partners, suggest that with dividends making up a growing share of market returns, clients put money in stocks that can sustain high dividend yields. The yield is the dividend payout as a percentage of the stock's price.

"Companies that have a higher yield are outperforming recently and also would outperform in a pullback," Mr. Bohnsack said, although he added that Strategas isn't predicting a stock decline.

The short term is complicated by the expected Federal Reserve rate increase, which Goldman forecasts for September. Mr. Kostin projects a small stock gain before rates rise, followed by a choppy period that would leave the S&P 500 a year from now virtually unchanged from Friday's 2126.06 close. He bases that partly on stock behavior the last three times the Fed started raising rates, back to the early 1990s.

For the longer term, Mr. Kostin uses a method popularized by Nobel Prize-winning Yale economist Robert Shiller: Mr. Kostin measures the S&P's value against its companies' average annual per-share earnings over the previous 10 years and then looks at how stocks have performed when that indicator was at this level in the past.

The method isn't a strong predictor of short-term stock moves, but it has been a good forecaster of 10-year returns, Mr. Kostin said.

Using a modified version of Mr. Shiller's system, Mr. Kostin calculates that the S&P 500 today stands at 23.4 times average earnings for the past 10 years. That is well above its historical average of about 17 times. When it has been this high in the past, his work indicates, the average annual return from stocks has been 5% over the next 10 years. That is well below the historical average of 9% a year, including dividends, Mr. Kostin said.

"It is a lower return than we have historically generated, predicated on the fact we are starting at a very high initial valuation," he said.

Based on future dividend levels projected by indicators including the swaps market, Mr. Kostin calculates that dividends will contribute 46% of that return. Over the past 10 years dividends have contributed just 35% of stock returns, and since the 2009 low, less than 20%, he said. Over the past 25 years, however, dividends have contributed 45% of returns, and Mr. Kostin forecasts a return to that level.

If he is right, that leaves just 54% to come from S&P 500 price gains, meaning those will represent only about 2.7% a year.

No one, of course, expects the S&P 500 simply to plod ahead at 2.7% a year; it has never done that. What has happened historically is that stocks keep rising until their high cost combined with adverse economic events cause a sharp decline, after which they recover. Mr. Kostin isn't predicting a big decline, although he acknowledges that his average 5% annual gain could be achieved that way.

Whatever happens in the next few years, few on Wall Street expect a return to the performance of the past two. The S&P 500 rose 32% in 2013 and 14% in 2014, counting dividends.

Experts disagree on where best to put money in a period of weak stock gains.

Ms. Heinel of State Street is skeptical of high-dividend stocks because they historically do less well when rates are rising. That is because rising bond yields make bonds more attractive compared with dividends. She expects U.S. economic growth to improve now and is looking for stocks that will benefit from that, notably industrials, raw-materials producers, financials and energy stocks. She also likes Europe and Japan.

Mr. Kostin is skeptical of foreign stocks because of the cost of hedging against currency declines. He prefers U.S. companies "that are returning cash to shareholders, and the Nasdaq 100 index looks better to us than the S&P 500," he said.

He recommends a basket of 50 stocks that, as a group, have a higher overall dividend yield than the S&P 500, a price/earnings ratio that is lower than average and dividends that are expected to rise faster than the index. It includes Cisco Systems Inc., Microsoft Corp., Ford Motor Co., International Business Machines Corp., Verizon Communications Inc., Pfizer Inc., International Paper Co., Valero Energy Corp., Lockheed Martin Corp. and Regions Financial Corp.

Mr. Bohnsack of Strategas said it is important to find companies that can generate enough revenue gains to permit them to keep both growing and boosting dividends. His list includes CME Group, General Mills Inc., Lockheed Martin, People's United Financial Inc., Pfizer and Western Union Co.

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