Microsoft Corp. (MSFT) has updated its corporate logo, changing it for the first time in a quarter of a century. Disclosed Thursday morning at the Boston opening of the company's 23rd Microsoft store, the new mark retains the same color scheme as its predecessor, but swaps out its wavy edges for the straight lines of a simple four-pane colored window, reminiscent of the tiled look of its new Windows Phone and Windows 8 operating systems. "From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you will see a common look and feel across these products providing a familiar and seamless experience on PCs [personal computers], phones, tablet [computer]s and TVs," Microsoft exec Jeffrey Meisner said in a company blog post. "This wave of new releases is not only a reimagining of our most-popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning." For continuously updated news from All Things D, see .