Resort Transforms Macau's Entertainment Landscape in its Stellar
First Year
HONG KONG, Oct 19, 2016 - (ACN Newswire) - Studio City, the
Hollywood-inspired, cinematically-themed integrated entertainment,
retail and gaming resort, will be celebrating its first anniversary
this month. Since its grand opening in October 2015, the Asia's
Entertainment Capital has attracted almost 10 million visitors and
received critical acclaim from around the world. The anniversary
caps off a stellar year in which the resort has reached monumental
milestones and garnered over 35 awards for its enthralling gamut of
world-class entertainment offerings and efforts in creating
remarkable experiences for visitors to Macau.
"The past year has proven to be a thrilling and fruitful journey
for all of us," said Mr. Lawrence Ho, Chairman and Chief Executive
Officer of Melco Crown Entertainment. "By introducing many 'firsts'
to Macau, we have successfully transformed the city's entertainment
landscape, and in particular, enhanced its non-gaming entertainment
proposition. I would like to thank all of our colleagues for their
efforts, without which our game-changing mission would not have
been possible."
Achievements Aplenty
In its first year of operation, Studio City has achieved impressive
results which fully demonstrate its success in redefining the
entertainment landscape of Macau, including the following:
- The iconic Golden Reel, the world's first figure-8 Ferris wheel,
has welcomed over 1 million guests
- Over 600,000 visitors have flown on Batman Dark Flight, the
world's first Batman-themed action-packed 4D flight simulation
ride
- 17 internationally renowned magicians from 10 different countries
have performed at The House of Magic, the first and only permanent
multi-theater magic house in Macau
- 27 events have been held at the 5000-seat multi-purpose Studio
City Event Center, including the concerts of Asian and
international superstars such as Madonna, Leon Lai, Super Junior
and S.H.E.
- Studio City has been the setting for popular TV shows and five
blockbuster movies, including Up Idol II, a Hunan TV reality show
with over 100 million viewers, and Cook Up a Storm, the first-ever
4D Chinese culinary movie, starring Nicholas Tse
While striving for improvement and continuous growth, Melco Crown
Entertainment has been mindful of its responsibility to society. In
the past year, over 70 complimentary tours of Studio City have been
offered to a cross-section of the community, enabling the public to
experience the resort's world-class entertainment attractions.
An Immensely Rewarding Year
The premiere of the Studio City-inspired, Hollywood-produced short
film The Audition, starring Robert De Niro, Leonardo DiCaprio and
Brad Pitt and helmed by Academy Award-winning director Martin
Scorsese, on the grand opening night of Studio City, brought
Macau's newest landmark into the spotlight and attracted the
world's attention. Together with its world-leading entertainment,
hotel, retail, food and beverage, and gaming offerings, Studio City
has raised the bar for integrated resorts and brought home over 35
highly coveted awards and accolades to date. Such achievements have
cemented Studio City's position as an all-round entertainment
provider, and are a testament to Melco Crown Entertainment's
commitment to developing Macau into a world center of leisure
tourism.
The Excitement Continues
In celebration of the glamorous first anniversary of Studio City, a
wide range of special promotions, including amazing rewards and
non-stop surprises that lead to entertainment, hotel and dining
pleasures, are being launched. Please visit
http://www.studiocity-macau.com/en/promotions/detail/1st-anniversary-celebrations/
to discover more.
Accolades at a glance:
International Gaming Awards
- Casino/Integrated Resort of the Year
World Travel Awards
- Asia's Leading New Resort 2016
Lonely Planet
- Hottest New Travel Experiences for 2016
CEI Readers' Choice Awards (CEI Asia Magazine)
- Best New Venue Opening
Ctrip.com
- Most Anticipated Hotel in Macau
Marketing Magazine's Marketing Events Awards
- Best of Show
- Gold Awards for Best Media Event, Best Event - Consumer, Best
Product Launch, Best Large Event, Best C-Level / VIP Event, Best
Use of Multi-Channels
- Silver Awards for Best Use of Venue, Best Use of Influencers
- Bronze Awards for The Game Changer, Best Innovative Event
Marketing Magazine's PR Awards
- Best of Show
- Gold Awards for Best Launch/Relaunch, Best PR Campaign -
Consumer, Best PR Event and Best Promotional Campaign
- Silver Award for Best PR Campaign - Lifestyle
- Bronze Awards for Best PR Idea and Best Use of Content
Marketing Magazine's MARKies Awards
- Gold Awards for Best Idea - Design, Best Idea - Event, Best Idea
- Public Relations
The Stevie Awards: International Stevies
- Gold Stevie Winner
-- Brand Experience of the Year - Consumer - All Other
Industries
-- New Product or Service Introduction of the Year
- Silver Stevie Winner
-- Communications or PR Campaign of the Year - Travel &
Tourism
-- Branded Content Campaign of the Year - All Other Industries
- Bronze Stevie Winner
-- PR Innovation of the Year
-- Communications or PR Campaign/Program of the Year - New Product
Launch
Brand Film Festival
- Branded Program
- Best of Best for 2016
Structural Excellence Award organized by the Hong Kong Institution
of Engineers
- Grand Award
Asia Pacific Property Awards
- Highly Commended Award in Hotel Architecture category
About Studio City - Asia's Entertainment Capital
For further information on Studio City, please visit:
www.studiocity-macau.com, follow us on Sina Weibo at
www.weibo.com/studiocity and like us on Facebook at
http://www.facebook.com/studiocitymacau
For our latest press releases, visuals and multimedia, please
visit: www.studiocitymacaumedia.com
Safe Harbor Statement
This press release contains forward-looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. The Company may
also make written or oral forward-looking statements in its
periodic reports to the U.S. Securities and Exchange Commission
(the "SEC"), in its annual report to shareholders, in press
releases and other written materials and in oral statements made by
its officers, directors or employees to third parties. Statements
that are not historical facts, including statements about the
Company's beliefs and expectations, are forward-looking statements.
Forward-looking statements involve inherent risks and
uncertainties, and a number of factors could cause actual results
to differ materially from those contained in any forward-looking
statement. These factors include, but are not limited to, (i)
growth of the gaming market and visitation in Macau and the
Philippines, (ii) capital and credit market volatility, (iii) local
and global economic conditions, (iv) our anticipated growth
strategies, (v) gaming authority and other governmental approvals
and regulations, and (vi) our future business development, results
of operations and financial condition. In some cases,
forward-looking statements can be identified by words or phrases
such as "may", "will", "expect", "anticipate", "target", "aim",
"estimate", "intend", "plan", "believe", "potential", "continue",
"is/are likely to" or other similar expressions. Further
information regarding these and other risks, uncertainties or
factors is included in the Company's filings with the SEC. All
information provided in this press release is as of the date of
this press release, and the Company undertakes no duty to update
such information, except as required under applicable law.
About Melco Crown Entertainment Limited
Melco Crown Entertainment, with its American depositary shares
listed on the NASDAQ Global Select Market (NASDAQ: MPEL), is a
developer, owner and operator of casino gaming and entertainment
casino resort facilities in Asia. Melco Crown Entertainment
currently operates Altira Macau (www.altiramacau.com), a casino
hotel located at Taipa, Macau and City of Dreams
(www.cityofdreamsmacau.com), an integrated urban casino resort
located in Cotai, Macau. Melco Crown Entertainment's business also
includes the Mocha Clubs (www.mochaclubs.com), which comprise the
largest non-casino based operations of electronic gaming machines
in Macau. The Company also majority owns and operates Studio City
(www.studiocity-macau.com), a cinematically-themed integrated
entertainment, retail and gaming resort in Cotai, Macau. In the
Philippines, Melco Crown (Philippines) Resorts Corporation's
subsidiary, MCE Leisure (Philippines) Corporation, currently
operates and manages City of Dreams Manila
(www.cityofdreams.com.ph), a casino, hotel, retail and
entertainment integrated resort in the Entertainment City complex
in Manila. For more information about Melco Crown Entertainment,
please visit www.melco-crown.com.
Melco Crown Entertainment is strongly supported by its single
largest shareholder, Melco International Development Limited
("Melco") and its other major shareholder, Crown Resorts Limited
("Crown"). Melco is a listed company on the Main Board of The Stock
Exchange of Hong Kong Limited and is substantially owned and led by
Mr. Lawrence Ho, who is the Chairman, Executive Director and Chief
Executive Officer of Melco Crown Entertainment. Crown is a top-100
company listed on the Australian Securities Exchange and led by Mr.
James Packer, who is the Deputy Chairman and a Non-executive
Director of Melco Crown Entertainment.
About Studio City
Studio City takes Macau's entertainment destination proposition to
unprecedented new levels, by providing a "next generation" of
outstanding entertainment-driven leisure destination experiences
that will help the territory's evolution into a truly international
tourism center.
The Hollywood-themed studio-concept resort is a thrilling new
cinematic inspired entertainment and leisure destination and is
designed to be the most diversified entertainment offering in
Macau. Ideally located on Cotai, close to the Lotus Bridge
immigration point connecting Hengqin Island and a future
station-point for the Macau Light Rapid Transit (LTR), Studio City
is determined to deliver more world-class entertainment amenities
than any integrated resort in the market.
Studio City's stunning Art-Deco facade includes an iconic "Golden
Reel" gondola ride which straddles the resort's two-tower hotel at
a height of some 130 meters. The integrated resort will provide the
ultimate in sophisticated leisure entertainment, hotel, retail,
dining and lifestyle experiences.
The resort's innovative entertainment offerings include "Studio
City Event Center", a 5,000-seat multi-purpose entertainment center
designed to host live concerts, theatrical and sporting events; and
"Studio 8", a 300-seat live-audience TV broadcast studio for
reality and game-show productions distributed in the Asia region.
The entertainment experiences also include a magic theatre "The
House of Magic" and a Warner Bros. Batman-themed motion ride
"Batman Dark Flight", a 40,000 sq. ft. family entertainment center
"Warner Bros. Fun Zone" for kids filled with Warner Bros.' and DC
Comics' franchise characters and play-rides, together with "Pacha
Macau" which will bring Ibiza-style nightlife to Macau.
Studio City is destined to deliver an unparalleled leisure
entertainment and hospitality experience, strengthening the depth
and diversity of Macau's leisure, business and tourism proposition
as a leading visitor destination in Asia.
For further information on Studio City visit:
www.studiocity-macau.com and follow us on Sina Weibo at
www.weibo.com/studiocity.
For investment community, please contact:
Ross Dunwoody
Vice President, Investor Relations
Tel: +853 8868 7575 or +852 2598 3689
Email: rossdunwoody@melco-crown.com
For media enquiry, please contact:
Maggie Ma
Senior Vice President,
Corporate Communications & PR
Tel: +853 8868 3767 or +852 3151 3767
Email: maggiema@melco-crown.com
Source: Melco Crown Entertainment Limited
Copyright 2016 ACN Newswire . All rights reserved.
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