MANILA, Philippines,
June 12, 2015 /PRNewswire/ -- The
world's first DreamWorks-themed, indoor interactive play and
creativity center, 'DreamPlay by DreamWorks', celebrated its
official opening at City of Dreams Manila to great fanfare
involving excited children and beloved DreamWorks animated
characters, together with a stellar line-up of VIP celebrity
parents.
Mr. Lawrence Ho, co-chairman
and CEO of Melco Crown Entertainment was joined by
DreamWorks Animation Chief Executive Officer Mr. Jeffrey Katzenberg, in a ribbon-cutting
ceremony to formally open the family entertainment destination.
They were joined at the celebratory event by a host of
dignitaries and celebrities including, the Mayor of Parañaque City
Mr. Edwin Olivarez; and celebrity
stars and their families, including Kaye
and Freddie Tinga; Tessa
Valdes; David and Jennifer
Celdran; Mikaela and Chucho Martinez; Grace and Lauro Baja; Gian and Joy Sotto; and Cecile and Jeroen van Straten to name a few.
The DreamPlay center is a first-of-its-kind environment where
kids can play and participate in a wide range of creative
activities and fun-filled experiences with the characters of
DreamWorks Animation's world-famous films, including "Kung Fu
Panda," "Shrek," "Madagascar" and
"How to Train Your Dragon."
DreamPlay features twelve original attractions including
learning Kung Fu with Po, the Kung
Fu Panda; exploring Shrek's swamp with the big green ogre himself;
testing dragons for flight alongside Hiccup and Toothless;
embarking on seafaring adventures with the Penguins of Madagascar. Each franchise area represents a
different type of interactive learning, with Kung Fu Panda teaching
physical activity and agility; Madagascar involving physics, buoyancy and
trajectories; Shrek teaching food preparation and cooking skills at
'Cooking with Gingy'; and 'How to Train Your Dragon' exploring the
principles of flight and aerodynamics.
The facility has enjoyed high levels of visitation, exceeding
initial expectations, since first opening its doors to the public
in March. The 5,000 sq. meter creative play-center brings a new
dynamic to family-focused entertainment in Manila and the
Philippines as part of Melco Crown Philippines' strategy to
widen the domestic, regional and international appeal of the city
to leisure destination seekers.
Each 'DreamPlay' experience has been designed by the artistic
and creative forces of DreamWorks Animation and iP2 Entertainment.
It combines the best elements of the DreamWorks library with the
hands-on activities of a play-center inspired by learning through
creativity, to produce a truly one-of-a-kind entertainment facility
the whole family can enjoy.
"Melco Crown Philippines is thrilled to officially introduce
'DreamPlay by DreamWorks' to the overall entertainment offerings at
City of Dreams Manila, already enjoyed by millions of visitors
since our initial opening December last year," said Mr.
Clarence Chung, Chairman and
President, Melco Crown (Philippines) Resorts Corporation.
"'DreamPlay by DreamWorks' is key to our family-entertainment
appeal and ensures that City of Dreams Manila truly has something
for everyone - as a compelling visitor leisure destination for
families across the region. City of Dreams Manila now enjoys a
comprehensive range of world-class entertainment facilities,
developed by Melco Crown Philippines with the strategic aim of
further diversifying the tourism potential of Manila and the
Philippines."
"This is a very exciting day for DreamWorks and we are delighted
to have the opportunity to work with Mr. Lawrence Ho and Mr. James Packer, to introduce DreamPlay to
Manila," said DreamWorks
Animation's Head of Retail Development & Entertainment Paul
Kurzawa.
"We are continually working to build experiences that bring the
stories of DreamWorks to life and with DreamPlay, we've introduced
a fantastically fun and creative destination for the entire
family."
The 'DreamPlay by DreamWorks' play-center is open every day from
10am to 10pm, and is situated on
Level 2, Shops at the Boulevard retail arcade in City of Dreams
Manila.
City of Dreams Manila has been developed by integrated casino
resort developer MCE Leisure (Philippines) Corporation ("MCE Leisure
Philippines") in cooperation with SM Group's Belle Corporation and
is under the sole management and operation by MCE Leisure
Philippines, a subsidiary of Melco
Crown (Philippines) Resorts
Corporation (a company listed on the Philippine Stock Exchange with
trading symbol "MCP", which is a subsidiary of Melco Crown
Entertainment Limited (SEHK: 6883) (NASDAQ: MPEL), a developer and
owner of casino gaming and entertainment resort facilities in
Asia.
Strategically located at the gateway to Manila's Entertainment City, the over
USD 1 billion City of Dreams Manila
is now delivering on its stated aim to become the premier leisure
and entertainment destination in the
Philippines and within the region.
Copyright © 2015 Melco Crown (Philippines) Resorts Corporation. All
rights reserved.
All information is subject to change without notice.
Copyright © 2015 DreamWorks Animation LLC. All Rights
Reserved.
Melco Crown Entertainment Safe Harbor Statement
This release contains forward-looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. The Company may
also make written or oral forward-looking statements in its
periodic reports to the U.S. Securities and Exchange Commission
(the "SEC"), in its annual report to shareholders, in press
releases and other written materials and in oral statements made by
its officers, directors or employees to third parties. Statements
that are not historical facts, including statements about the
Company's beliefs and expectations, are forward-looking statements.
Forward-looking statements involve inherent risks and
uncertainties, and a number of factors could cause actual results
to differ materially from those contained in any forward-looking
statement. These factors include, but are not limited to, (i)
growth of the gaming market and visitation in Macau and the
Philippines, (ii) capital and credit market volatility,
(iii) local and global economic conditions, (iv) our anticipated
growth strategies, and (v) our future business development, results
of operations and financial condition. In some cases,
forward-looking statements can be identified by words or phrases
such as "may", "will", "expect", "anticipate", "target", "aim",
"estimate", "intend", "plan", "believe", "potential", "continue",
"is/are likely to" or other similar expressions. Further
information regarding these and other risks, uncertainties or
factors is included in the Company's filings with the SEC. All
information provided in this release is as of the date of this
release, and the Company undertakes no duty to update such
information, except as required under applicable law.
Caution Concerning Forward-Looking Statements -
DreamWorks Animation
This document includes certain forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of
1995. The Company's plans and expectations regarding its recently
announced restructuring plan as well as its beliefs and
expectations concerning performance of our current and future
releases and anticipated talent, directors and storyline for our
upcoming films and other projects, constitute forward-looking
statements. These statements are based on current expectations,
estimates, forecasts and projections about the industry in which we
operate and management's beliefs and assumptions. These statements
are not guarantees of future performance and involve risks,
uncertainties and assumptions which are difficult to predict.
Actual results may vary materially from those expressed or implied
by the statements herein due to changes in economic, business,
competitive, technological and/or regulatory factors, and other
risks and uncertainties affecting the operation of the business of
DreamWorks Animation SKG, Inc. These risks and uncertainties
include: audience acceptance of our films, our dependence on the
success of a limited number of releases each year, the increasing
cost of producing and marketing feature films, piracy of motion
pictures, the effect of rapid technological change or alternative
forms of entertainment and our need to protect our proprietary
technology and enhance or develop new technology. In addition, due
to the uncertainties and risks involved in the development and
production of animated feature projects, the release dates for the
projects described in this document may be delayed. For a further
list and description of such risks and uncertainties, see the
reports filed by us with the Securities and Exchange Commission,
including our most recent annual report on Form 10-K and our most
recent quarterly reports on Form 10-Q. DreamWorks Animation is
under no obligation to, and expressly disclaims any obligation to,
update or alter its forward-looking statements, whether as a result
of new information, future events, changes in assumptions or
otherwise.
About City of Dreams Manila
City of Dreams Manila opened its doors to the public in
December 2014 and marked the formal
entry of Melco Crown Entertainment into the fast-growing and
dynamic tourism industry in the
Philippines. The new integrated casino resort at
Entertainment City, Manila Bay, Manila, is solely operated and managed by MCE
Leisure.
The dynamic and innovative resort complex, located on an
approximately 6.2-hectare site at the gateway to Entertainment
City, includes the ultimate in entertainment, hotel, retail and
dining and lifestyle experiences with aggregated gaming space,
including VIP and mass-market gaming facilities with up to
approximately 380 gaming tables, 1,700 slot machines and 1,700
electronic table games.
The integrated resort features three distinctive entertainment
venues, including the world's first 'DreamPlay by DreamWorks'
education-based interactive family entertainment center: a live
performance central lounge inside the casino: and Chaos &
Pangaea nightclubs situated at the Fortune Egg, an
architecturally-unique structure, with creative exterior lighting
design and an iconic landmark of the Manila Bay area.
City of Dreams Manila delivers an unparalleled entertainment and
hospitality experience to the
Philippines and is playing a key role in strengthening the
depth and diversity of Manila's
leisure, business and tourism offering, enhancing its growing
position as one of Asia's premier
leisure destinations. It has been developed to specifically meet
the needs of the large, rapidly growing and increasingly diverse
audience of leisure and entertainment seekers both in the Philippines and those visiting
Manila from across the
Asia region and around the
world.
About Melco Crown
(Philippines) Resorts
Corporation
Melco Crown (Philippines) Resorts Corporation, with its
shares listed on the Philippine Stock Exchange (PSE: MCP), is a
subsidiary of Melco Crown Entertainment (SEHK: 6883; NASDAQ: MPEL).
It has developed City of Dreams Manila, a casino, hotel, retail and
entertainment integrated resort in Manila, which has six hotel towers, including
the Crown Towers hotel, Nobu Hotel and Hyatt City of Dreams Manila,
numerous specialty restaurants and bars, gaming facilities, a
multi-level car park, as well as three separate entertainment
venues. For more information about Melco Crown Philippines, please
visit www.melco-crown-philippines.com
About DreamWorks Animation
DreamWorks Animation creates high-quality entertainment,
including CG animated feature films, television specials and series
and live entertainment properties, meant for audiences around the
world. The Company has world-class creative talent, a strong and
experienced management team and advanced filmmaking technology and
techniques. All of DreamWorks Animation's feature films are
produced in 3D. The Company has theatrically released a total of 31
animated feature films, including the franchise properties of
Shrek, Madagascar, Kung Fu Panda,
How to Train Your Dragon, Puss In Boots and The Croods.
About iP2Entertainment
iP2Entertainment is a diversified international family
entertainment and media company that develops and operates Out of
Home entertainment experiences based on some of the most iconic
brands in the world. The Company's mission is to immerse families
into the worlds of characters they know and love through
innovative, memorable, and compelling experiences designed to
entertain as well as educate through play and fun.
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Photo - http://photos.prnewswire.com/prnh/20150612/222710
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SOURCE Melco Crown (Philippines) Resorts Corporation