Melco Crown Entertainment Limited (SEHK:6883) (Nasdaq:MPEL) ("Melco
Crown Entertainment" or the "Company"), a developer, owner and
operator of casino gaming and entertainment resort facilities in
Asia, today officially launched a three-day Studio City Experience
China Roadshow at Xintiandi South Block Piazza in Shanghai, the
second event in its China roadshow initiative.
Envisioned by Mr. Lawrence Ho, the US$3.2 billion Studio City is
a thrilling new cinematically-themed entertainment and leisure
destination in Macau that is set to become Asia's Entertainment
Capital and to take Macau's entertainment destination proposition
to unprecedented new levels.
The Shanghai showcase provides an opportunity for the media and
consumers to discover for themselves the new entertainment
attractions to be experienced at Studio City. They were introduced
to the entertainment and leisure destination lifestyle experiences
of Studio City on an epic scale, unmatched in Macau or indeed
across Asia.
Batman Takes
Flight
At the second stop of the China roadshow series, the event
highlighted stunning features from the world's first flight
simulation ride based on the DC Comics Super Hero
Batman, in "Batman Dark Flight".
A Warner Bros., DC Entertainment and Melco Crown Entertainment
collaboration, "Batman Dark Flight" delivers an exhilarating
adventure, in an action-packed flying theater attraction, providing
visitors with an experience like no other.
The specially designed "Batman Dark Flight" at Studio City
features a virtual fly-through over Gotham City, as guests become
part of the story, along with Batman. With an immersive
multi-themed environment, including Wayne Industries, Batman's
auxiliary bat-cave and a virtual recreation of Gotham City and
featuring some of the most iconic Super-Villains from his Rogue's
Gallery.
Guests will enter the theater through Wayne Industries, where
visitors are invited for a tour of Wayne Industries and
presentation on Wayne Industries newest flying vehicle. Before
long, the tour is suddenly interrupted and the real adventure
begins...
Exciting Family
Entertainment
DC Comics, Looney Tunes and Hanna-Barbera characters are
featured in this one of a kind Warner Bros. themed family
entertainment center at Studio City. "Warner Bros. Fun Zone", is a
40,000-square-foot fun-filled indoor play space, packed adventure
and fun.
Kids will enjoy an unforgettable, immersive play experience with
all their favorite DC Comics' Super Heroes together with Warner
Bros.' Looney Tunes and Hanna-Barbera characters including Bugs
Bunny, Tweety, Sylvester, Taz, Daffy Duck, and Tom and Jerry:
- The ACME Bounce-O-Matic - Dual jumping towers
inspired by Looney Tunes and Acme Products. Taz has escaped from an
Acme shipping crate and is stirring up a storm inside the Acme
Factory.
- DC Comics Super Hero Action Area – Provides
kids the opportunity to climb and slide with Batman, Superman,
Wonder Woman and more, and to explore the hallowed halls of the
Justice League, the towering skyscrapers of Metropolis and Gotham's
waterfront.
- DC Comics Super Hero Raceway – Grab hold and
race toward the checkered flag in your own DC Comics Super Hero
themed sports car along with Batman, Superman, Wonder Woman and The
Flash.
- Warner Bros. 4D Hypercade – Where guests are
transported into an interactive Dark Ride and will confront evil
Super-Villains and zany misfits to help save the universe.
- Tom and Jerry Picnic Playground – A seemingly
appetizing parkside picnic is in fact one giant mousetrap devised
by one clever cartoon cat.
- Warner Bros. KidQuest – An innovative series
of interactive games inviting guests to prove their Super Hero
strength and irreverent wit.
- Cartoon Club – This private retreat offers a
wide variety of Looney Tunes and DC Comics programming, animation
instruction and drafting, trivia games, a live CG interactive
character, and scripted reenactments of famous cartoon moments –
with kids cast as the leading roles.
Warner Bros. Fun Zone offers fun for all, where families can
shop and dine, as well as enjoy the animation academy, a cinema to
catch a classic and new animated program or even host a memorable
birthday party in one of the customizable private party rooms.
Mr. Lawrence Ho, Co-Chairman and Chief Executive Officer
of Melco Crown Entertainment said: "Family-focused
entertainment is a key feature of our leisure destination offerings
at Studio City. As a pioneer of innovative and unique
destination-centric entertainment, Melco Crown Entertainment has
sought to collaborate with the world's leading entertainment
brands, of which Warner Bros. is an outstanding example.
"In developing these two entertainment experiences, we are
demonstrating our continued commitment to expanding the non-gaming
leisure and entertainment offerings available in Macau, as part of
our on-going vision to broaden the economic diversification and
continued evolution of Macau and its leisure and tourism
industries.
"I am confident that Studio City, along with our highly
successful City of Dreams Macau will continue to fulfil the
ever-growing leisure and entertainment needs of enthusiastic
leisure destination travellers across China, regionally and
internationally for decades to come."
"Shanghai and the surrounding Zhejiang Province are annually
among the top five places of origin for tourists to Macau from
Mainland China," explained Mr. Ted Chan, Chief Operating
Officer of Melco Crown Entertainment.
"It is a cosmopolitan city with residents who have highly
discerning tastes and a well-recognized desire to experience
world-leading leisure destination experiences. The city is a very
important market to us. I hope our Shanghai showcase and our
exciting Hollywood-inspired entertainment proposition whets the
appetite for thrillingly innovative leisure travel experiences to
Macau.
"With a wide range of family-focused entertainment-inspired
leisure and lifestyle offerings, Studio City is, we believe,
ideally positioned to further expand and enhance the leisure
destination appeal of Macau amongst ever-growing demand, not only
from China, but also the regional and international
leisure-seekers."
The special roadshow event also provided a unique
interactive-photo "Star Selfie" opportunity. Visitors can picture
themselves alongside the Hollywood superstars in a Studio City
movie-poster; or take a picture in a Warner Bros. logo line-up of
favourite classic animated characters and DC Comics Super Heroes,
to upload to the Studio City Weibo site – with the chance to win
fabulous prizes.
Studio City is located on Cotai, Macau, close to the Lotus
Bridge immigration point which connects with Hengqin Island, and a
future station-point for the Macau Light Rapid Transit. This
Hollywood-themed studio-concept resort is set to become the new
Asia's Entertainment Capital.
Safe Harbor Statement
This release contains forward-looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. The Company may
also make written or oral forward-looking statements in its
periodic reports to the U.S. Securities and Exchange Commission, in
its annual report to shareholders, in press releases and other
written materials and in oral statements made by its officers,
directors or employees to third parties. Statements that are not
historical facts, including statements about the Company's beliefs
and expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties, and a number
of factors could cause actual results to differ materially from
those contained in any forward-looking statement. These factors
include, but are not limited to, (i) growth of the gaming market
and visitation in Macau and the Philippines, (ii) capital and
credit market volatility, (iii) local and global economic
conditions, (iv) our anticipated growth strategies, and (v) our
future business development, results of operations and financial
condition. In some cases, forward-looking statements can be
identified by words or phrases such as "may", "will", "expect",
"anticipate", "target", "aim", "estimate", "intend", "plan",
"believe", "potential", "continue", "is/are likely to" or other
similar expressions. Further information regarding these and other
risks, uncertainties or factors is included in the Company's
filings with the SEC. All information provided in this press
release is as of the date of this release, and the Company
undertakes no duty to update such information, except as required
under applicable law.
About Melco Crown Entertainment Limited
Melco Crown Entertainment, with its shares listed on the Main
Board of The Stock Exchange of Hong Kong Limited (the "Stock
Exchange") (SEHK:6883) and its American depositary shares listed on
the NASDAQ Global Select Market (Nasdaq:MPEL), is a developer,
owner and operator of casino gaming and entertainment casino resort
facilities in Asia. Melco Crown Entertainment currently operates
Altira Macau (www.altiramacau.com), a casino hotel located at
Taipa, Macau and City of Dreams (www.cityofdreamsmacau.com), an
integrated urban casino resort located in Cotai, Macau. Melco Crown
Entertainment's business also includes the Mocha Clubs
(www.mochaclubs.com), which comprise the largest non-casino based
operations of electronic gaming machines in Macau. The Company is
also developing the planned Studio City (www.studiocity-macau.com),
a cinematically-themed integrated entertainment, retail and gaming
resort in Cotai, Macau. In the Philippines, Melco Crown
(Philippines) Resorts Corporation's subsidiary, MCE Leisure
(Philippines) Corporation, currently operates and manages City of
Dreams Manila (www.cityofdreams.com.ph), a casino, hotel, retail
and entertainment integrated resort in the Entertainment City
complex in Manila. For more information about Melco Crown
Entertainment, please visit www.melco-crown.com.
Melco Crown Entertainment has strong support from both of its
major shareholders, Melco International Development Limited
("Melco") and Crown Resorts Limited ("Crown"). Melco is a listed
company on the Stock Exchange and is substantially owned and led by
Mr. Lawrence Ho, who is Co-Chairman, an Executive Director and the
Chief Executive Officer of Melco Crown Entertainment. Crown is a
top-50 company listed on the Australian Securities Exchange and led
by Chairman Mr. James Packer, who is also Co-Chairman and a
Non-executive Director of Melco Crown Entertainment.
About Studio City
Studio City, when it opens, is set to take Macau's entertainment
destination proposition to unprecedented new levels, by providing a
'next generation' of outstanding entertainment-driven leisure
destination experiences that will help the territory's evolution
into a truly international tourism center.
The Hollywood-themed studio-concept resort is a thrilling new
cinematic inspired entertainment and leisure destination and is
designed to be the most diversified entertainment offering in
Macau. Ideally located on Cotai, close to the Lotus Bridge
immigration point connecting Hengqin Island and a future
station-point for the Macau Light Rapid Transit, Studio City will
deliver more world-class entertainment amenities than any
integrated resort in the market.
Studio City's stunning Art-Deco facade includes the highest
Ferris wheel in Asia which straddles the resort's two-tower hotel
at a height of some 130 meters. The integrated resort will provide
the ultimate in sophisticated leisure entertainment, hotel, retail,
dining and lifestyle experiences.
The resort's innovative entertainment offerings include "Studio
City Event Center", a 5,000-seat multi-purpose entertainment center
designed to host live concerts, theatrical and sporting events; and
"Studio 8", a 300-seat live-audience TV broadcast studio for
reality and game-show productions distributed in the Asia region.
The entertainment experiences also include a magic theater "The
House of Magic" and a Warner Bros. Batman-themed motion ride
"Batman Dark Flight", a 40,000-square-foot family entertainment
center "Warner Bros. Fun Zone" for kids filled with Warner Bros.'
and DC Comics' franchise characters and play-rides, together with
"Pacha Macau" which will bring Ibiza-style nightlife to Macau.
Studio City is destined to deliver an unparalleled leisure
entertainment and hospitality experience, strengthening the depth
and diversity of Macau's leisure, business and tourism proposition
as a leading visitor destination in Asia.
For further information on Studio City visit:
www.studiocity-macau.com and follow us on Sina Weibo at
www.weibo.com/studiocity.
DC COMICS and all related characters and elements are trademarks
of and © DC Comics.
LOONEY TUNES and all related characters and elements are
trademarks of and © Warner Bros. Entertainment Inc.
HANNA-BARBERA and all characters and elements are trademarks of
and © Hanna-Barbera.
WB LOGO: ™ & © Warner Bros. Entertainment Inc.
(s15)
Melco Crown Entertainment
For investment community, please contact: Ross
Dunwoody Vice President, Investor Relations Tel: +853 8868 7575 or
+852 2598 3689 Email: rossdunwoody@melco-crown.com
For media enquiry, please contact: Maggie Ma Head
of Corporate Communications Tel: +853 8868 3767 or +852 3151 3767
Email: maggiema@melco-crown.com |
Strategic Public Relations
Group Shanghai office Beth Ye / Hannah
Liu Tel: +86 21 6247 9988 ext. 613/666 Email: beth.ye@sprg.com.cn /
hannah.liu@sprg.com.cn Strategic Financial Relations
Limited Angela Ng Tel: +852 2864 4855 Email:
angela.ng@sprg.com.hk |
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