Academy Award winning director Martin Scorsese
special video appearance at launch of Studio City Experience China
Roadshow
Melco Crown Entertainment Limited (SEHK:6883) (Nasdaq:MPEL) ("Melco
Crown Entertainment" or the "Company"), a developer, owner and
operator of casino gaming and entertainment resort facilities in
Asia, today officially launched a three-day Studio City Experience
China Roadshow at Parkview Green FangCaoDi in Beijing.
A photo accompanying this release is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=32815
Envisioned by Mr. Lawrence Ho, the US$3.2 billion Studio City is
a thrilling new cinematically-themed entertainment and leisure
destination in Macau that is set to become Asia's Entertainment
Capital, and to take Macau's entertainment destination proposition
to unprecedented new levels.
Hollywood icon and Academy Award-winning director Martin
Scorsese featured in a special personal video message to Beijing
today to reveal further details of his short-movie "The Audition" –
starring a stellar A-list line-up of Leonardo DiCaprio, Robert De
Niro and Brad Pitt – as part of the launch of a stunning China-wide
showcase of Melco Crown Entertainment's new cinematically-themed
leisure destination resort in Macau: Studio City.
Mr. Scorsese provided insights on a 'making of' sequence from
his new special short movie, set around a Studio City storyline,
which, in a world first, brings Hollywood stars DiCaprio, De Niro
and Pitt together in a film. "The Audition" will premiere at the
grand opening of Studio City.
"I am very happy to be talking to our media friends in Beijing
and to tell them a little more about the plot of 'The Audition',"
said Mr. Scorsese. "To put it simply, it is a
short film that is all about competition between these masters of
movie-acting, each of them going out for the same part in a
theoretical movie, supposedly to be directed by me, set around
Studio City.
"I cannot tell how much fun I have had working in collaboration
with Brett Ratner, with Lawrence Ho and James Packer, and, it goes
without saying, with Leo, Bob and Brad. I am looking forward to our
picture's world premiere at Studio City's grand opening. And I hope
that our audience in China will enjoy watching 'The Audition'
as much as we enjoyed making it."
The three-day Beijing showcase premiere provides a first
opportunity for media and consumers in China to discover the
thrilling new leisure entertainment attractions to be experienced
at Studio City, the new Asia's Entertainment Capital.
Mr. Lawrence Ho, Co-Chairman and Chief Executive Officer
of Melco Crown Entertainment said: "Studio City, along
with our highly successful City of Dreams Macau, is strategically
developed to fulfil the leisure and entertainment needs of
enthusiastic leisure destination travellers across China,
regionally and internationally.
"As a pioneer in bringing innovative entertainment into Macau,
Melco Crown Entertainment's highly diverse portfolio of leading
entertainment partnerships enables us to deliver, within Studio
City, more world-class entertainment amenities than any integrated
resort in the market.
"We are dedicated to creating a new era of entertainment-driven
leisure experiences in Macau, supporting the Central and Macau
governments' stated aim, to further broaden the economic
diversification and continued evolution of Macau and its leisure
and tourism industries."
Unparalleled World-Class
Entertainment
Visitors were introduced to the entertainment and leisure
destination lifestyle experiences of Studio City on an epic scale,
unmatched in Macau or indeed across Asia. Key highlights
include:
- Asia's highest Ferris wheel, which is set to
become an iconic landmark in Macau. This world's first 'Figure
Eight' gondola ride, raises some 130 meters high, between Studio
City's stunning, art deco-inspired twin hotel towers.
- Batman Dark Flight, the world's first flight
simulation ride based on the "Batman" intellectual property
franchise.This immersive motion ride provides thrill-seekers with a
dynamic flying experience based on an action packed, digitally
animated Batman storyline.
- Warner Bros. Fun Zone, a 40,000 sq. ft.
fun-filled indoor play center is packed with rides and interactive
fun zones themed around popular Warner Bros. and DC Comics
characters.
- Studio City Event Centre, a 5,000-seat
entertainment arena, is designed to host exciting live concerts,
spectacular theatrical productions, top sporting events, award
shows and other prestigious events.
- The House of Magic, is a one-of-a-kind,
multi-theatre attraction housing magic acts performed by leading
magicians from around the world. This attraction is designed,
curated and hosted by internationally acclaimed illusionist, Franz
Harary.
- Studio 8, is a working TV studio to support TV
productions of all genres, including reality, cooking and game show
productions, with the capability to broadcast across the Asia
region.
- Pacha Macau, brings Ibiza-style nightlife to
Macau and Greater China for the very first time, electrifying
Macau's burgeoning club scene.
Unique Leisure and Destination Lifestyle
Experiences
As Asia's New Entertainment Capital, Studio City will also offer
the ultimate in sophisticated hotel, retail and dining experiences,
designed to appeal to the wide spectrum of leisure-destination
seekers from across China, Asia and around the world.
- Studio City Hotel delivers the finest in
luxury accommodation with 1,600 rooms and suites in two adjoining
towers, both with unique hospitality service ensuring visitors
'Live like a star' during their stay.
- The Boulevard, a unique, 350,000 sq. ft.
'immersive' retail entertainment environment, will bring the
world's best shopping to life in Macau by transporting guests to
high-energy street-scapes, entertaining them at every turn with
featured streets and squares inspired by iconic shopping and
entertainment locations, including New York's Times Square and
Hollywood's Beverly Hills. The Boulevard will delight visitors with
an exciting yet refined retail experience during their visit.
- Entertainment-inspired dining experiences,
with over 30 world-class restaurants and eateries comprise the very
best Asian and international fine dining, offering a taste
sensation at every turn. In particular, the Cosmos Food
Station is a unique space station-themed dining
experience, using holographic technology to recreate space travel
with gigantic windows looking out on to deep space.
The special launch roadshow event also saw the official launch
of the Studio City Weibo site with a unique photo 'selfie'
opportunity. Visitors can picture themselves with the Hollywood
stars and create their own special, personalized, Studio City "The
Audition" movie poster to post to the Studio City Weibo site – with
the chance to win fabulous prizes.
"Beijing is among the top markets in terms of the number of
Chinese visitors to Macau in 2014. These are visitors with
discerning tastes and a growing demand for world-class leisure
experience, which Melco Crown Entertainment's extensive portfolio
of innovative entertainment offerings will satisfy. The city is
thus a key market to us," explained Mr. Ted Chan, Chief
Operating Officer of Melco Crown Entertainment. "I hope
our China showcase and our exciting Hollywood-inspired
entertainment proposition demonstrates the importance we place on
meeting the needs and demands of the Chinese leisure
destination-seeker.
"We are highly confident that Studio City, with its wide range
of entertainment-inspired leisure and lifestyle experiences, is
ideally positioned to further enhance the leisure destination
appeal of Macau amongst ever-growing demand, not only from China,
but also the regional and international leisure-seekers as we work
to bring new and unique non-gaming attractions to the region."
Studio City is ideally located on Cotai, Macau, close to the
Lotus Bridge immigration point which connects with Hengqin Island,
and a future station-point for the Macau Light Rapid Transit. This
Hollywood-themed studio-concept resort is set to become the new
Asia's Entertainment Capital.
Safe Harbor Statement
This release contains forward-looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. The Company may
also make written or oral forward-looking statements in its
periodic reports to the U.S. Securities and Exchange Commission, in
its annual report to shareholders, in press releases and other
written materials and in oral statements made by its officers,
directors or employees to third parties. Statements that are
not historical facts, including statements about the Company's
beliefs and expectations, are forward-looking statements.
Forward-looking statements involve inherent risks and
uncertainties, and a number of factors could cause actual results
to differ materially from those contained in any forward-looking
statement. These factors include, but are not limited to, (i)
growth of the gaming market and visitation in Macau and the
Philippines, (ii) capital and credit market volatility, (iii) local
and global economic conditions, (iv) our anticipated growth
strategies, and (v) our future business development, results of
operations and financial condition. In some cases, forward-looking
statements can be identified by words or phrases such as "may",
"will", "expect", "anticipate", "target", "aim", "estimate",
"intend", "plan", "believe", "potential", "continue", "is/are
likely to" or other similar expressions. Further information
regarding these and other risks, uncertainties or factors is
included in the Company's filings with the SEC. All information
provided in this press release is as of the date of this release,
and the Company undertakes no duty to update such information,
except as required under applicable law.
About Melco Crown Entertainment Limited
Melco Crown Entertainment, with its shares listed on the Main
Board of The Stock Exchange of Hong Kong Limited (the "Stock
Exchange") (SEHK:6883) and its American depositary shares listed on
the NASDAQ Global Select Market (Nasdaq:MPEL), is a developer,
owner and operator of casino gaming and entertainment casino resort
facilities in Asia. Melco Crown Entertainment currently operates
Altira Macau (www.altiramacau.com), a casino hotel located at
Taipa, Macau and City of Dreams (www.cityofdreamsmacau.com), an
integrated urban casino resort located in Cotai, Macau. Melco Crown
Entertainment's business also includes the Mocha Clubs
(www.mochaclubs.com), which comprise the largest non-casino based
operations of electronic gaming machines in Macau. The Company is
also developing the planned Studio City (www.studiocity-macau.com),
a cinematically-themed integrated entertainment, retail and gaming
resort in Cotai, Macau. In the Philippines, Melco Crown
(Philippines) Resorts Corporation's subsidiary, MCE Leisure
(Philippines) Corporation, currently operates and manages City of
Dreams Manila (www.cityofdreams.com.ph), a casino, hotel, retail
and entertainment integrated resort in the Entertainment City
complex in Manila. For more information about Melco Crown
Entertainment, please visit www.melco-crown.com.
Melco Crown Entertainment has strong support from both of its
major shareholders, Melco International Development Limited
("Melco") and Crown Resorts Limited ("Crown"). Melco is a listed
company on the Stock Exchange and is substantially owned and led by
Mr. Lawrence Ho, who is Co-Chairman, an Executive Director and the
Chief Executive Officer of Melco Crown Entertainment. Crown is a
top-50 company listed on the Australian Securities Exchange and led
by Chairman Mr. James Packer, who is also Co-Chairman and a
Non-executive Director of Melco Crown Entertainment.
About Studio City
Studio City, when it opens, is set to take Macau's entertainment
destination proposition to unprecedented new levels, by providing a
'next generation' of outstanding entertainment-driven leisure
destination experiences that will help the territory's evolution
into a truly international tourism center.
The Hollywood-themed studio-concept resort is a thrilling new
cinematic inspired entertainment and leisure destination and is
designed to be the most diversified entertainment offering in
Macau. Ideally located on Cotai, close to the Lotus Bridge
immigration point connecting Hengqin Island and a future
station-point for the Macau Light Rapid Transit, Studio City will
deliver more world-class entertainment amenities than any
integrated resort in the market.
Studio City's stunning Art-Deco facade includes the highest
Ferris wheel in Asia which straddles the resort's two-tower hotel
at a height of some 130 meters. The integrated resort will provide
the ultimate in sophisticated leisure entertainment, hotel, retail,
dining and lifestyle experiences.
The resort's innovative entertainment offerings include "Studio
City Event Center", a 5,000-seat multi-purpose entertainment center
designed to host live concerts, theatrical and sporting events; and
"Studio 8", a 300-seat live-audience TV broadcast studio for
reality and game-show productions distributed in the Asia region.
The entertainment experiences also include a magic theater "The
House of Magic" and a Warner Bros. Batman-themed motion ride
"Batman Dark Flight", a 40,000 sq. ft. family entertainment center
"Warner Bros. Fun Zone" for kids filled with Warner Bros.' and DC
Comics' franchise characters and play-rides, together with "Pacha
Macau" which will bring Ibiza-style nightlife to
Macau.
Studio City is destined to deliver an unparalleled leisure
entertainment and hospitality experience, strengthening the depth
and diversity of Macau's leisure, business and tourism proposition
as a leading visitor destination in Asia.
For further information on Studio City visit:
www.studiocity-macau.com/sc and follow us on Sina Weibo at
www.weibo.com/studiocity.
The photo is also available at Newscom, www.newscom.com, and via
AP PhotoExpress.
Melco Crown
Entertainment |
Strategic Public Relations
Group |
For investment community, please
contact: |
(Beijing office) |
Ross Dunwoody |
Janelle Jiang |
Vice President, Investor Relations |
Tel: +8610 8580 4258-308 |
Tel: +853 8868 7575 or +852 2598 3689 |
Email: janelle.jiang@sprg.com.cn |
Email: rossdunwoody@melco-crown.com |
|
|
Strategic Financial Relations
Limited |
For media enquiry, please
contact: |
Angela Ng |
Maggie Ma |
Tel: +852 2864 4855 |
Head of Corporate Communications |
Email: angela.ng@sprg.com.hk |
Tel: +853 8868 3767 or +852 3151 3767 |
|
Email: maggiema@melco-crown.com |
|
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