A Weeklong Installation and Pop-Up Shop of
Limited Edition Artist Skateboards
The Museum of Modern Art (MoMA) Design Store is excited to
announce its first installation and pop-up shop during the week of
Art Basel Miami Beach with The Skateroom at Delano, a Morgans Hotel
Group (NASDAQ:MHGC) property celebrating its 20th anniversary this
year. The three entities will create an immersive installation
throughout the legendary property with the exclusive, limited
edition series of skate decks featuring artwork by Andy Warhol,
made in collaboration with The Andy Warhol Foundation for the
Visual Arts.
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Delano South Beach (Photo: Business
Wire)
The skate decks will be displayed at Delano from November
30th to December 6th. This includes a deluxe set of 32 unique
decks featuring Andy Warhol’s 32 Campbell’s Soup Cans, a set of 8
decks with the pop icon Colored Campbell’s Soup Cans, and triptychs
with Gold Marilyn Monroe, Guns, Car Crash, Self Portrait and Detail
of the Last Supper.
The skate decks will be available for purchase, though in very
limited quantities. A percentage of proceeds from the sales will be
donated in support of The Skateroom’s non-profit
partner, Skateistan, an international NGO initiative that
empowers children in third-world countries through skateboarding
and education.
"32 Campbell’s Soup Cans and Gold Marilyn Monroe are artworks in
MoMA’s collection. The quality of the reproduction of the artwork
on all the skate decks is exceptional and is sure to excite art
enthusiasts. As the exclusive retailer, we’re proud to partner with
Delano and The Skateroom to unveil this exciting collection,” said
Emmanuel Plat, Director of Merchandising, MoMA Design Store.
JP Oliver, Regional Vice President, Morgans Hotel Group, adds,
“This is a time of year when Miami and South Beach come to life
with creativity and inspirational art expression. When Delano
opened in South Beach 20 years ago, we were the art. Today we could
not think of a more befitting partner than the MoMA Design Store
and The Skateroom to unveil these powerful, accessible and
thoroughly contemporary pieces.”
“The Foundation is proud to continue Warhol’s tradition of
collaborating with creative leaders whom challenge convention,”
said Michael Dayton Hermann, Director of Licensing, The Andy Warhol
Foundation. “MoMA Design Store’s presentation of The Skateroom at
Delano South Beach is a fitting celebration of the artist’s
enduring influence.”
To celebrate the launch, Delano will host a private party for
the MoMA Design Store and The Skateroom installation and pop-up
shop the evening of Wednesday, December 2nd, 8:00 p.m. to 11:00
p.m.
ABOUT THE MoMA DESIGN STORE
The MoMA Design Store offers curator-approved products that
bring quality, creativity, and design innovation to everyday
living. Every purchase supports groundbreaking exhibitions at MoMA,
a wide range of education programs, and the preservation of the
Museum's collection.
ABOUT THE SKATEROOM
The Skateroom fuses the energies of legendary artists and a
legendary underground culture to fund projects that empower global
youth. By inviting world-leading contemporary artists to
reinterpret skate culture, we produce art you’ve never seen on a
board. Part of the proceeds of these bespoke collaboration go to
Skateistan, an international NGO that uses skateboarding and
education as a tool for empowering disadvantaged youth.
ABOUT THE ANDY WARHOL FOUNDATION FOR THE VISUAL ARTS,
INC.
As the preeminent American artist of the 20th Century, Andy
Warhol challenged the world to see art differently. Since its
founding in 1987 in accordance with Andy Warhol’s will, The Andy
Warhol Foundation has established itself as among the leading
funders of contemporary art in the United States having distributed
nearly $250,000,000 in grants supporting the creation, presentation
and documentation of contemporary visual arts, particularly work
that is experimental, under-recognized or challenging in nature.
The foundation’s ongoing efforts to protect and enhance its
founder’s creative legacy ensure that Warhol’s inventive,
open-minded spirit will have a profound impact on the visual arts
for generations to come. Proceeds the foundation receives from
licensing projects such as this contribute to the Foundation’s
endowment from which it distributes grants. For more information
please visit www.warholfoundation.org.
ABOUT DELANO SOUTH BEACH
A seductive oasis in the heart of vibrant South Beach, Delano is
a world-class resort appealing to the most discerning travelers
from around the globe. Morgan’s Hotel Group’s signature luxury
brand, Delano South Beach, is a place of reconnection,
introspection, discovery and pure escape. Delano South Beach opened
its doors in 1995 ushering in a period of reinvention for Collins
Avenue with the introduction of the first boutique oceanfront
resort. Originally designed by Philippe Starck, Delano South Beach
features a stunning international collection of furniture and
objects, including works from such renowned artists as Antonio
Gaudi, Man Ray, Charles and Ray Eames, Salvador Dali and Mark
Newson. Set directly on the beach on Collins Avenue in Miami Beach,
Delano is a self-contained destination featuring Bianca, Umi Sushi
& Sake Bar, Rose Bar, FDR, Delano Beach Club and agua Spa. For
more information please visit www.delanohotel.com.
ABOUT MORGANS HOTEL GROUP
Morgans Hotel Group Co. (NASDAQ:MHGC) is widely credited as the
creator of the first "boutique" hotel and a continuing leader of
the hotel industry's boutique sector. Morgans Hotel Group operates
Delano in South Beach, Mondrian in Los Angeles, South Beach and
London, Hudson in New York, Morgans and Royalton in New York, Clift
in San Francisco, Shore Club in South Beach and Sanderson and St
Martins Lane in London. Morgans Hotel Group has ownership interests
or owns several of these hotels. Morgans Hotel Group also has
expanded its brand through Delano in Las Vegas, a licensed hotel,
and 10 Karak�y in Istanbul, Turkey, a franchised hotel. Morgans
Hotel Group also licenses its brand through Delano in Las Vegas and
10 Karakoy in Istanbul, Turkey. Morgans Hotel Group has other
hotels in various stages of development to be operated under
management or franchise agreements, including a Mondrian property
in Doha, Qatar and a Delano in Dubai. For more information please
visit www.morganshotelgroup.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20151104006474/en/
For press inquiries:MoMA Design StoreMarisa Jones Issa,
917-675-4378marisa.jonesissa@camronpr.comorCatherine Walsifer,
917-675-4381catherine.walsifer@camronpr.comorThe SkateroomAdrien de
Liedekerke, +32.475.95.12.81adl@theskateroom.comorDelano South
BeachBrittany D’Erasmo, 212-561-5488bd@ideason8.com
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