Meet the New Logitech
July 08 2015 - 4:00AM
Business Wire
A Company with Design at Its Core
Today Logitech (SIX:LOGN) (NASDAQ:LOGI) revealed its biggest
brand transformation in its history. Building on its heritage as a
technology company, Logitech has placed design at its core. It is
crafting a portfolio of products that go beyond PC peripherals, to
products that have a place in every aspect of your daily life. This
brand reflects the company’s reinvention, with a colorful new
attitude and a re-imagined logo. You’ll even see a new label for
our latest product categories: Logi.
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#news: http://logt.ly/logi
Since 2013, Logitech has been working behind the scenes on
reinventing the company, shaking things up culturally and through
its product innovation. Its latest products are an outward
expression of these changes, and moving forward Logitech is also
bringing new life to its brand identity. Expect bold colors and
simple designs to make their mark across Logitech.com, social
media, on packaging and in-store displays over the coming year.
“We’ve been reinventing Logitech, creating products that strive
to blend advanced technology and design to bring you amazing
experiences,” said Bracken Darrell, Logitech president and CEO.
“We’ve built a world-class design team, led by chief designer
Alastair Curtis. We’re putting Design at the center of everything
we do. Our approach to Design goes beyond the classic definition.
Design to us is the combination of advanced technology, business
strategy and consumer insights. Our products have come a long way,
and now it’s time to bring the brand forward too.”
As part of the brand reinvention you will begin to see the name
Logi on select products in existing categories, and expect some
twists and a few surprises in new categories.
“Logitech has undergone huge changes, so we’ve created an
identity that is an expression of who we are today and who we will
be moving forward,” said Alastair Curtis, chief design officer at
Logitech.
“A company transformation of this magnitude should come with an
equally bold transformation of its brand.”
If you have questions or for more information, please visit
Logitech.com, our blog or connect with us on Facebook.
About Logitech
Logitech designs products that have an everyday place in
people's lives, connecting them to the digital experiences they
care about. Over 30 years ago Logitech started connecting
people through computers, and now it’s designing products that
bring people together through music, gaming, video and
computing. Founded in 1981, Logitech International is a
Swiss public company listed on the SIX Swiss Exchange (LOGN)
and on the Nasdaq Global Select Market (LOGI). Find Logitech
at www.logitech.com,
the company blog or @Logitech.
2015 Logitech, Logicool, Logi and other Logitech marks are owned
by Logitech and may be registered. All other trademarks are the
property of their respective owners. For more information about
Logitech and its products, visit the company’s website at
www.logitech.com.
(LOGIIR)
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version on businesswire.com: http://www.businesswire.com/news/home/20150708005372/en/
LogitechJessica Monney1-510-713-5830jmonney@logitech.com
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