AMSTERDAM, September 7, 2015 /PRNewswire/ --
Today LookLive announced a €2M Series A funding led by Liberty
Global Ventures and Volta Ventures. LookLive identifies items in TV
shows and celebrity images, creating contextual shopping
experiences for consumers, enhanced user engagement, and advanced
advertising opportunities for brands and publishers. LookLive will
use the new funding to accelerate platform development and
partnerships with broadcast and consumer brands.
"We're excited about the LookLive Platform and what it brings to
the online viewing experience," said Christopher Archer, LookLive CEO. "From being
able to shop characters' wardrobes in your favorite TV shows, to
helping advertisers deliver more effective messages, this new
funding will help expand our offerings."
The cloud-based LookLive Platform uses deep machine learning to
identify products, such as apparel, shoes and accessories, in TV
shows and images. These capabilities will soon include music,
location, furniture, automobiles and other items. LookLive partners
are using this contextually relevant content to deliver enhanced
viewer experiences, drive online and offline sales, and deliver
more effective advertising by embedding LookLive data into their
digital video players, apps and websites.
"We are very impressed with the quality of the executive team at
LookLive, who have experience at Amazon, Hyves, Backbase and
Liberty Global," said Frank Maene,
Volta Ventures Managing Partner. "LookLive serves multiple uses,
from consumers - who want to know the clothes Claire Underwood from House of Cards is wearing
- to broadcast/operators - who want to create more engaging user
experiences. With TV advertising under pressure to innovate,
Looklive provides important metadata and insights to drive new
revenue models for broadcasters and global brands."
"Working with best-in-class start-ups such as Looklive helps
Liberty Global keep on top of the most innovative new ideas in the
market while offering partners the scale and benefits of our
expertise as a long-standing international TV platform operator,"
said John Paul, Managing Director,
Advanced Advertising and Data at Liberty Global. "Data and advanced
forms of advertising support a fundamental part of Liberty Global's
strategy and we look forward to developing and nurturing our
relationship with Looklive to create new revenue
streams."
About LookLive
LookLive creates highly relevant contextual information from
entertainment and broadcast media providing new revenue
opportunities for brands, broadcasters, media companies and
cable/satellite operators. Using deep machine learning the LookLive
Platform identifies the exact items in TV programs and attaches
them to the video timeline. Currently focusing on fashion and
apparel, LookLive is quickly expanding into furniture, travel,
music, CPG and automotive. This new metadata is also used to
leverage advanced advertising opportunities for both brands and
television ad inventory owners.
http://www.looklive.com
About Liberty Global
We connect people to the digital world and enable them to
discover and experience its endless possibilities. Our
market-leading products are provided through next-generation
networks and innovative technology platforms that connected 27
million customers subscribing to 56 million television, broadband
internet and telephony services at June 30,
2015. In addition, we served five million mobile subscribers
and offered WiFi service across six million access points.
Liberty Global's businesses are currently attributed to two
tracking stock groups: the Liberty Global Group (NASDAQ: LBTYA,
LBTYB and LBTYK), which primarily comprises our European
operations, and the LiLAC Group (NASDAQ: LILA and LILAK, OTC Link:
LILAB), which comprises our operations in Latin America and the Caribbean.
Liberty Global's consumer brands are Virgin Media, Ziggo,
Unitymedia, Telenet, UPC, VTR and Liberty. Our operations also
include Liberty Global Business Services and Liberty Global
Ventures. For more information, please
visit http://www.libertyglobal.com
About Volta Ventures
Volta Ventures Arkiv invests in young and ambitious internet and
software companies in the Benelux. The fund's team, with active
support from some 30 business angels, expects to make a substantial
impact on every company it invests in by working with the founders
and management to identify new markets and customers, hire senior
talent, provide ongoing guidance and arrange further financing
rounds. Volta Ventures Arkiv is supported by the European
Investment Fund and ARKimedes-Fund II.
http://www.volta.ventures
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SOURCE LookLive