Jamba Juice Serves up Speed & Convenience for Consumers Who Can’t Wait for Their Next Juice or Smoothie, with Launch of Mob...
August 11 2015 - 9:00AM
Business Wire
Jamba Announces 200-Store Launch of Mobile
Order-Ahead App
Jamba, Inc. (NASDAQ:JMBA) a leading health and wellness brand
today announced that consumers will now be able to skip the line at
over 200 stores where the leading smoothie and freshly-squeezed
juice retailer will be rolling out the first phase of its new
mobile order ahead app. The new smartphone tool, which meets the
needs of today’s time-constrained consumer, is available on the
Jamba Juice app.
The Jamba mobile order head app reduces wait times for guests
and continues the brand’s ongoing commitment to enhance the
in-store experience and remain ahead of the curve in the use of
technology as consumers increasingly turn to mobile for retail
transactions. The app incorporates an updated brand look and feel
and an improved digital customer experience which will lead to
increased purchases and basket size.
“The new order ahead app allows us to compete effectively for
the on-the-go consumer in the QSR space which is experiencing a
shift to mobile ordering as consumers are engaging with brands on
different platforms at different stages of the path to purchase,”
said Julie S. Washington, Jamba chief marketing and innovation
officer. “Mobile has become a part of doing business that guests
expect from Jamba, and the mobile app will provide additional data
about app users and their purchase behavior which will enable us to
provide more targeted messaging and drive increased revenue.”
The first phase of the mobile order ahead app roll-out will be
activated in California (Bay Area, NorCal/SoCal), New York, Chicago
and Hawaii throughout the month of August. The option will be
supported by a robust communication campaign that will highlight
and educate the functionality and consumer benefits of the app and
ordering ahead. Future phases will include additional functionality
and increased benefits for users.
About Jamba
Founded in 1990, Jamba, Inc. is a leading restaurant retailer of
better-for-you, specialty beverage and food offerings, which
include great tasting, whole fruit smoothies, fresh squeezed juices
and juice blends, hot teas, and a variety of food items including
hot oatmeal, breakfast wraps, sandwiches, Artisan Flatbreads™,
baked goods, and snacks. As of June 30, 2015, there were 807 Jamba®
stores system-wide in the United States, of which 601 are
franchise-operated stores, and 206 are Company-owned. Jamba is a
proud sponsor of "Team Up for a Healthy America" in the fight
against childhood obesity and encourages fans to join the Team Up
community of celebrities, athletes, and other leaders committed to
getting kids active and involved at www.myhealthpledge.com. Fans of
Jamba Juice can find out more about Jamba Juice's locations as well
as specific offerings and promotions by visiting the Jamba Juice
website at www.JambaJuice.com or by contacting Jamba's Guest
Services team at 1-866-4R-FRUIT (473- 7848).
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150811005778/en/
Jamba, Inc.Mike Fuccillo, 510-596-0100, ext. 7Dir. Corporate
Communicationsmfuccillo@jambajuice.com
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