Jack in the Box® Introduces the New Triple Bacon Buttery Jack™
February 02 2017 - 11:02AM
Business Wire
The newest Buttery Jack features three types of
bacon, including the NEW bacon butter
Jack in the Box® is taking its award-winning Buttery Jack line
to new, bacon-filled heights with its latest signature burger,
the NEW Triple Bacon Buttery Jack™. A burger unlike any
other, the Triple Bacon Buttery Jack boasts a first-of-its-kind
secret ingredient, real bacon butter!
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Jack in the Box launches the new Triple
Bacon Buttery Jack™ burger. (Photo: Business Wire)
Jack has revolutionized the way we eat bacon with the NEW Triple
Bacon Buttery Jack. Jack marries the slices of hickory-smoked bacon
with savory, melted bacon butter. Rounding out the trifecta, the
burger is then topped with a delicious bacon mayo. The Triple Bacon
Buttery Jack features a quarter-pound beef patty, grilled onions
and cheddar cheese, all on a gourmet signature bun. It’s got the
craveable flavor of bacon in every bite!
“We knew we were on to something special when we created the
Buttery Jack line,” said Iwona Alter, Chief Marketing Officer at
Jack in the Box. “The new Triple Bacon Buttery Jack builds on our
legacy of buttery burgers, offering a unique and innovative twist
with our secret ingredient, bacon butter. We think our loyal
guests, as well as new customers, will love the burger’s decadent
flavors and standout ingredients.”
Jack in the Box will debut its commercial spot promoting the new
Triple Bacon Buttery Jack exclusively on Facebook today. But don’t
forget to tune in to The Big Game on Sunday, February 5, when the
commercial will air on television for the first time. The 30-second
ad features two teenagers who successfully hack into their favorite
food icon’s personal email. Within Jack’s email, the teens uncover
the recipe for the new Triple Bacon Buttery Jack, and share it for
everyone to enjoy! While in Jack’s email, the teen hackers also
find some of Jack’s never-before-seen secrets and pictures. Head
over to their page, JackiLeaks, to get a peek at what Jack Box has
been up to.
The Triple Bacon Buttery Jack burger is available at all
participating Jack in the Box restaurants for a limited time. For
more information on the Triple Bacon Buttery Jack, visit
jackinthebox.com, connect with Jack on social media on Facebook,
Twitter, Instagram and YouTube. Join the conversation using
#BaconButterHack.
About Jack in the Box Inc.
Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a
restaurant company that operates and franchises Jack in the Box®
restaurants, one of the nation’s largest hamburger chains, with
more than 2,200 restaurants in 21 states and
Guam. Additionally, through a wholly owned subsidiary, the
company operates and franchises Qdoba®, a leader in fast-casual
dining, with approximately 700 restaurants in 47 states, the
District of Columbia and Canada. For more information on Jack in
the Box and Qdoba, including franchising opportunities, visit
www.jackinthebox.com or www.qdoba.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20170202005672/en/
for Jack in the BoxNancy Fishgold, 213-486-6560jack@mww.com
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