Jack in the Box® Claims Official GUINNESS WORLD RECORDS™ Title and Sets Record for the World’s Largest Coupon
March 25 2015 - 5:32PM
Business Wire
Coupon Now Redeemable for Buy One, Get One
BUTTERY JACK™ Burgers Nationwide
A legendary burger deserves a legendary coupon. Jack in the Box®
today celebrated its new BUTTERY JACK™ burgers in a BIG WAY, by
achieving the GUINNESS WORLD RECORDS™ title and setting the record
for the Largest coupon. Measured at a staggering 80 feet tall by 25
feet wide, the world’s Largest coupon was first redeemed for a buy
one, get one free (BOGO) Buttery Jack burger by Jack himself, along
with members of the Los Angeles community, at Jack in the Box’s
Hollywood restaurant.
Fast food icon Jack, of Jack in the Box,
makes a rare public appearance to celebrate capturing the Guinness
World Records title for the world's Largest coupon. Fans can get
their own Buttery Jack burgers at their local Jack in the Box by
sharing shots of the #WorldsLargestCoupon. (Photo: Business
Wire)
After redemption, the coupon was proudly displayed at the W
Hotel on Hollywood Boulevard for all to see, snap a photo and use.
During the festivities, Jack celebrated with fans by giving away
free Buttery Jacks, taking pictures and dancing to an epic DJ.
But the fun doesn’t stop there! Now that GUINNESS WORLD RECORDS
has officially declared Jack in the Box the record holder for the
Largest coupon, it’s time to spread the buttery love! Jack in the
Box knows that sharing is caring, so they have made the coupon
redeemable at ANY participating Jack in the Box restaurant
nationwide by simply showing the cashier a photo of the coupon on
your mobile device. Fans are encouraged to share the coupon on
social using #WorldsLargestCoupon so their friends can get in on
the fun too. The coupon is redeemable now through April 1,
2015.
“We are so excited to celebrate the official GUINNESS WORLD
RECORDS title and set the record for the world’s Largest coupon,”
said Iwona Alter, Jack in the Box Vice President of Menu Strategy
& Innovation. “Creativity and originality are at the core of
everything we do at Jack in the Box, and the world’s Largest coupon
is an exciting – and HUGE – way for us to share our new Buttery
Jacks with as many of our guests as possible.”
The melt-in-your-mouth Buttery Jacks feature garlic herb butter
melted on top of a new, quarter-pound signature beef patty, tucked
inside Jack’s gourmet signature bun. Guests have two options for
their BOGO Buttery Jacks: The Classic Buttery Jack features creamy
tomato sauce, green leaf lettuce, fresh tomatoes and Provolone
cheese, while the Bacon & Swiss Buttery Jack features creamy
bacon mayo, hickory smoked bacon and Swiss cheese.
For more information on the world’s Largest coupon and the
Buttery Jacks, visit jackinthebox.com, or connect with Jack on
Facebook, Twitter, Instagram, YouTube and Vine. Join the
conversation using #WorldsLargestCoupon.
About Jack in the Box Inc.
Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a
restaurant company that operates and franchises Jack in the Box®
restaurants, one of the nation’s largest hamburger chains, with
more than 2,200 restaurants in 21 states and
Guam. Additionally, through a wholly owned subsidiary, the
company operates and franchises Qdoba®, a leader in fast-casual
dining, with more than 600 restaurants in 47 states, the District
of Columbia and Canada. For more information on Jack in the Box and
Qdoba, including franchising opportunities, visit
www.jackinthebox.com or www.qdoba.com.
About GUINNESS WORLD RECORDS
GUINNESS WORLD RECORDS (GWR) is the universally recognized
global authority on record-breaking achievement. First published in
1955, over 132 million copies – and 3 million e-books – have been
sold in 20 languages, in more than 100 countries. Since then, the
internationally renowned brand is also available across a number of
platforms; GUINNESS WORLD RECORDS global television shows are
watched by over 750 million viewers annually, over half a million
subscribe to the GWR YouTube channel, the global website receives
14 million viewers annually and has over 8 million fans on
Facebook.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150325006449/en/
for Jack in the Box Inc.Marcus
Dockter213-234-1746mdockter@mww.com
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