Intuit Professional Tax Announces New Portfolio Brand Name – Intuit ProConnect – to Reflect Commitment to Enabling Client...
April 21 2016 - 8:00AM
Business Wire
Same Innovative Tax Products, More Focus on
Connecting Pros with Their Clients
Today Intuit Inc. (Nasdaq: INTU) announced a new portfolio brand
for its professional tax products – Intuit® ProConnect™. The new
Intuit ProConnect brand signals a sharper focus on providing the
essential connections that help tax and accounting professionals
succeed – linking people, services, institutions, products, and
data. This change is a part of Intuit’s effort to create greater
value for tax and accounting professionals through an easily
accessible and integrated network of products and offerings.
Intuit will continue to offer the same professional products
that tax professionals know and love, including Intuit Tax Online,
Lacerte, and ProSeries, to help them save time and grow their
practice. The new name and logo reflect a commitment to help tax
professionals grow beyond their role as a tax preparer to become an
advisor who makes a greater difference in their clients’ financial
lives.
“Our customers have told us that what they care most about is
creating strong and enduring relationships with their clients and
helping them succeed, and we are uniquely positioned to help them
do that,” said CeCe Morken, executive vice president and general
manager of Intuit ProConnect Group. “The Intuit ProConnect name
better represents our commitment to connecting them more so they
can play a larger and more influential role in their clients’
lives.”
The entire suite of professional tax products will be placed
under the new portfolio brand name with the new product releases.
Intuit Tax Online will be renamed ProConnect Tax Online beginning
in July and the new portfolio brand name and logo will start to
appear on Intuit professional tax products and services later this
summer. Tax and accounting professionals will receive the same
features, functionality and quality they have come to expect with
Intuit offerings and can look forward to continual product and
service innovation to help them make a more impactful difference in
their clients’ financial lives.
Learn more about ProConnect at taxpro.intuit.com/proconnect.
About Intuit Inc.
Intuit Inc. creates business and financial management solutions
that simplify the business of life for small businesses, consumers
and accounting professionals.
Its flagship products and services include QuickBooks® and
TurboTax®, which make it easier to manage small businesses and tax
preparation and filing. Mint.com provides a fresh, easy and
intelligent way for people to manage their money while ProSeries®
and Lacerte® are Intuit's leading tax preparation offerings for
professional accountants.
Founded in 1983, Intuit had revenue of $4.2 billion in its
fiscal year 2015. The company has approximately 7,700 employees
with major offices in the United States, Canada, the United
Kingdom, India and other locations. More information can be found
at www.intuit.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20160421005526/en/
Intuit Inc.Debra Hammer, 505-688-7293debra_hammer@intuit.com
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