Death Wish Coffee Wins QuickBooks Small Business Big Game
January 28 2016 - 9:00AM
Business Wire
Upstate New York Company is Only Small
Business With Ad Aired During Football’s Biggest Game
Death Wish Coffee Company – a small business that roasts and
packs what some call the world's strongest coffee – has won the
Intuit QuickBooks Small Business Big Game contest – which includes
a 30-second commercial during professional football’s big game on
Feb. 7.
The ad, to be broadcast during the third quarter of the
championship game, will be the only one to feature a small business
and will be seen by more than 100 million viewers. Death Wish
Coffee, based in Round Lake, N.Y., was selected from more than
15,000 entries and hundreds of thousands of votes in the contest
sponsored by Intuit Inc. (Nasdaq: INTU).
“Winning this commercial is beyond our wildest dreams, and we
could not be more grateful for this opportunity or eager to
maximize it,” said Mike Brown, owner of Death Wish Coffee. “This
contest has brought my team closer, and has already helped us grow
the business. It’s amazing to think that our 11-employee company
will be on the same stage as well-known brands we’ve always
admired. This is just the beginning for us.”
“We’re excited for Mike and everyone at Death Wish Coffee,” said
Brad Smith, Intuit chairman and chief executive officer. “They’re a
great small business success story, and show what’s possible when
you dare to dream big. They competed against thousands of other
small businesses to get to the big game and came out on top. Each
small business that applied had a unique, inspiring story to tell,
and we’re proud that Small Business Big Game provided an
opportunity for them to share it.”
About Small Business Big Game
Intuit QuickBooks kicked off Small Business Big Game in June,
inviting small businesses to apply on Own It: A Small Business
Network. A panel of Intuit judges selected the top 10 finalists in
September from more than 15,000 applicants. A public vote then
determined the grand prize winner.
In addition to the expenses-paid commercial, Death Wish Coffee
is receiving free, lifetime use of QuickBooks Enterprise. Intuit
also honored the top 10 finalists with prizes that demonstrate
QuickBooks’ mission of fueling small business success:
- The two runners-up, Chubbies Shorts and
Vidler’s 5 & 10, each receive $25,000, as well as local media
and advertising valued at up to $15,000.
- The seven other finalists each receive
a $10,000 prize as well as a congratulatory ad in their local
paper, while the accountants of all 10 finalists receive $10,000
and local advertising.
This is the second year QuickBooks has hosted the program.
Educational toy company GoldieBlox, based in Oakland, Calif.,
received the ad in 2014.
About Death Wish Coffee Company
Death Wish Coffee was founded in 2012 after owner Brown set out
to create the world’s strongest coffee. Using a unique blend of
beans and roasting process, Death Wish Coffee has thousands of
caffeinated fans throughout the world.
About the Advertisement
The Small Business Big Game program and 30-second television
spot for Death Wish Coffee were developed and produced by RPA,
agency of record for Intuit QuickBooks, based in Santa Monica,
Calif. The advertisement brings the winner’s concept to life with a
tribe of fierce Vikings sailing on a sea of black coffee, serving
as an apt metaphor for the powerful caffeine in every mug of Death
Wish Coffee.
The commercial can now be seen on YouTube. Behind-the-scenes
footage can also be found online. To join the conversation, share
on Facebook and Twitter using #TeamSmallBiz.
About Intuit Inc.
Intuit Inc. creates business and financial management solutions
that simplify the business of life for small businesses, consumers
and accounting professionals.
Its flagship products and services include QuickBooks®, and
TurboTax® and Mint.com, which make it easier to manage small
businesses and payroll processing; tax preparation and filing; and
personal finance. ProSeries® and Lacerte® are Intuit's leading tax
preparation offerings for professional accountants.
Founded in 1983, Intuit had revenue of $4.2 billion in its
fiscal year 2015, with approximately 7,700 employees in major
offices in the United States, Canada, the United Kingdom,
India, Australia, and other locations. More information can be
found at www.intuit.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20160128005447/en/
Intuit Inc.Sarah Voros,
650-944-4385sarah_voros@intuit.comorAccess CommunicationsJen
Garcia, 415-844-6244jgarcia@accesspr.com
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