QuickBooks Connect Conference Also Returns;
Local Programs in Five Cities to Celebrate, Champion Small Business
Success
It’s back in a big way. Intuit Inc. (Nasdaq: INTU) today
announced the return of Small Business Big Game, culminating in
awarding one company an all-expense paid television commercial
during professional football’s biggest game on Feb. 7, 2016, at
Levi’s Stadium. The campaign reflects Intuit’s mission to inspire,
educate, and connect the nation’s 29 million small businesses.
“This puts the tremendous contributions of small businesses in
the spotlight,” said Dan Wernikoff, senior vice president and
general manager of Intuit’s Small Business Group. “We’re committed
to creating opportunities for small businesses to thrive through
increased connection, collaboration and inspiration from each other
and their communities.”
Entrepreneur Bill Rancic, who served as program advocate for the
first campaign, will work with Intuit again this year.
“It takes courage every single day to be a small business owner,
and it’s important that we celebrate their determination and
recognize their ongoing contributions as the backbone of our
economy,” said Rancic, small business author, advocate and co-owner
of Xo, G Wine and RPM restaurant group. “The return of QuickBooks
Small Business Big Game fuels small business success while giving
them a voice to be heard on a national platform that will inspire,
educate and connect them in a big way.”
Small Business Big Game
In 2013, Intuit took small business owners off the sidelines and
put them in the starting lineup with the first edition of Small
Business Big Game. More than 15,000 small businesses entered the
contest, and 2.3 million votes were cast as people across the
country supported their favorite company. Toymaker startup
GoldieBlox from Oakland, Calif., won the program, with Intuit
creating a television spot – “Come on Bring the Toys” – that
reached more than 100 million viewers during the broadcast. This
exposure provided a boost to GoldieBlox, which has gone on to
launch three new games and a new mobile app. The three finalists
also saw big benefits from increased exposure:
- Barley Labs’ revenue increased 132
percent, and they are about to hire their first employee.
- Dairy Poop’s sales increased more than
500 percent, from 250 bags total for their first six months to 800
bags a day.
- Locally Laid saw a 300 percent in feed
sales and 100 percent increase in T-shirt sales.
This year’s Small Business Big Game promotion will again create
a life-changing experience for one small business. The campaign
will open to entries and voting by the public on June 1. The top 10
finalists, to be revealed on Sept. 3, will receive an all-expense
paid trip to Intuit’s QuickBooks Connect Conference where the top
three winners will be announced. All businesses participating in
the program will be eligible for additional prizes.
Further information is available at the Small Business Big Game
website at www.JoinTeamSmallBiz.com. To join the conversation,
share on Facebook and Twitter using #TeamSmallBiz.
QuickBooks Connect
To complement Small Business Big Game, Intuit will host its
second annual QuickBooks Connect conference in San Jose, Calif.,
from Nov 2-4. More than 4,000 people attended the inaugural
QuickBooks Connect event in October, which featured entrepreneurs
including Rancic, Martha Stewart, Magic Johnson, Arianna Huffington
and Marc Andreessen.
Breakout sessions offered attendees speed mentoring services,
access to leading business journalists, innovation workshops,
QuickBooks Online Advanced Certification training and a 36-hour
hackathon culminating in $100,000 in prizes. Highlights from last
year’s event can be found at www.quickbooksconnect.com.
QuickBooks Connect Local
Intuit is also launching a nationwide QuickBooks Connect Local
success tour across five markets in the United States. These
monthly events will help communities and economies thrive by
hosting educational seminars, training sessions and more. Rancic
will keynote QuickBooks Connect Local to share valuable small
business insights.
During these local events, attendees will also have the
opportunity to register for Small Business Big Game and the
national QuickBooks Connect conference. Events will be held in:
- Boulder: May 21
- Atlanta: June 25
- Detroit: July 16
- Austin: Sept. 22
- Seattle: Oct. 8
To register, visit www.quickbookslocal.com. Registration costs
$25 and includes access to the half day of programming, access to
business experts with personalized advice to growing a small
business and product discounts and incentives.
Network
In June, Intuit will launch an online network tailor-made to
connect like-minded small businesses.
About Intuit Inc.
Intuit Inc. creates business and financial management
solutions that simplify the business of life for small businesses,
consumers and accounting professionals.
Its flagship products and services
include QuickBooks®, Quicken® and TurboTax®, which
make it easier to manage small businesses and payroll
processing, personal finance, and tax preparation and
filing. Mint.com provides a fresh, easy and intelligent way
for people to manage their money, while Demandforce® offers
marketing and communication tools for small businesses. ProSeries®
and Lacerte® are Intuit's leading tax preparation offerings
for professional accountants.
Founded in 1983, Intuit had revenue of $4.5 billion in its
fiscal year 2014. The company has approximately 8,000 employees
with major offices in the United States, Canada,
the United Kingdom, India and other locations. More
information can be found at www.intuit.com.
Intuit and Small Business Big Game are not affiliated with the
NFL or the Super Bowl.
Intuit Inc.Sarah Voros,
650-944-4385sarah_voros@intuit.comorAccess CommunicationsJen
Garcia, 415-828-2514jgarcia@accesspr.com
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