By Laura Saunders 

Intuit, the maker of the popular tax-preparation software TurboTax, has infuriated many longtime users by requiring them to buy more expensive software to do their 2014 tax returns.

Starting this year, people who prepare their taxes on a personal computer can't use TurboTax Deluxe if they want to electronically file common tax forms, including Schedule C for a business, Schedule D for capital gains and losses or Schedule E for rental property. Instead, they must upgrade to the Premier or Home & Business versions--which cost up to $30 more than the $50 Deluxe version as of Friday.

Customers with simpler returns face a similar issue: They can no longer use TurboTax Basic if they want to itemize their deductions on Schedule A, such as mortgage interest or charitable donations, instead of claiming the standard deduction of $6,200 for a single filer or $12,400 for a married couple. Now, they will need to upgrade to TurboTax Deluxe, which costs up to $30 more than the $20 Basic.

People who use TurboTax to prepare their taxes online faced similar issues last year.

As news of the change spread last week, longtime users took to the Internet to express their outrage, flooding websites with angry reactions. On Amazon.com, for example, reviewers posted more than 1,200 negative comments, complaining of "bait-and-switch" and "price gouging."

"The company seems intent on fleecing the customer by increasing the price with no product improvement," says Don Rickelman, a retired entrepreneur in Naples, Fla. In the past, he says, he has used TurboTax Deluxe to report his investments, but now, like many other users, he is considering alternatives.

TurboTax spokeswoman Julie Miller says customers surprised by the change can call the company at 800-445-1875 and "we will work with them on a case-by-case basis."

Several who have called said they were given instant free downloads of TurboTax Premier.

The exclusion of Schedules C, D and E from TurboTax Deluxe will continue for software products next year, says Miller says. As a result, customers who get a free upgrade this year will probably need to pay more next year.

TurboTax's two chief competitors-- H&R Block and TaxAct--are using the controversy to try to increase their market share. Last year, TurboTax filed 29 million returns for people who prepared their own returns, while H&R Block and TaxAct each filed some seven million.

H&R Block is offering a free download of software to people who have already purchased TurboTax Deluxe. (Email SwitchToBlock@hrblock.com and include proof of purchase of the 2014 software.)

H&R Block's Deluxe software includes both Schedules C and D but not Schedule E. Jason Houseworth, president of H&R Block's unit for self-preparers, said that customers can import data directly from TurboTax into H&R Block products.

TaxAct is emphasizing that its Deluxe version includes all federal forms that can be e-filed and allows many imports as well.

The options available to taxpayers who prepare their own returns have multiplied and become easier to use in recent years. Still, the percentage of individual returns prepared by paid professionals--56%--was about the same in 2012, the most recent data available, as a decade earlier, according to the Internal Revenue Service.

If you prepare your own tax return, here are issues to consider:

Online versus software preparation. The three big providers all offer both online preparation and software to customers. Online users prepare their returns over the Internet, while taxpayers who use software install a program on their personal computers. Taxpayers in both groups typically e-file their returns to the IRS.

At all three firms, online preparation is far more popular than using software. According to Ms. Miller, about 80% of TurboTax customers prepare their taxes online. She estimates that about one million customers, or fewer than 5%, are affected by the reclassification of TurboTax Deluxe software.

Customers who prepare taxes online can typically access current information from all devices--computer, smartphone or tablet--while software users generally must prepare returns on their computer.

There can be a cost advantage to using software, however, if a taxpayer is preparing more than one return. Software users can generally prepare and e-file up to five federal returns using one installation, while the fee for online tax-prep is for just one tax return and e-filing.

Price. There is much to consider. The current list price for online preparation of one federal return with Schedule D is $40 for TurboTax Premier, $30 for H&R Block Deluxe and $13 for TaxAct Deluxe.

The current list price for software that provides Schedule D is $75 for TurboTax Premier, $35 for H&R Block Deluxe, and $13 for TaxAct Deluxe.

When checking prices, it is important to factor in extra charges, such as for preparing a state return and e-filing it. They vary from company to company and state to state.

Many retailers, such as Amazon, Staples and Costco Wholesale, offer discounts, as do many investment firms. At T. Rowe Price Group, for example, customers with more than $1 million of assets get TurboTax Deluxe or Premier free, according to a spokesman.

Prices tend to increase as April 15 draws near. Check when your fee is "locked in"--is it when you initiate the return, or when you print or e-file?

And don't forget that the IRS offers free online alternatives to paper filing. Taxpayers earning less than $60,000 qualify for free brand-name tax preparation and e-filing, while people who earn more still can use the IRS's Free File Fillable Forms. In this format there is little to no advice, but the forms can be filled in and e-filed with the IRS. (See IRS.gov for more information.)

Security. Some taxpayers think that by using software on a personal computer, as opposed to going online, they share their information only with the IRS. This isn't correct.

All e-filed returns pass through the portal of a contractor to get to the IRS, even if the portal isn't apparent, an IRS spokesman says. That firm will typically retain the data to prove the return was delivered.

The only way to avoid sharing your tax information is the one the IRS discourages, as it can cause errors and delay refunds: filing on paper. Last year 84% of tax returns were e-filed.

Email: taxreport@wsj.com

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