Intel Tips Off NCAA® March Madness® with Multiyear Exclusive Partnership with Turner Sports, CBS Sports & NCAA as Official ...
March 21 2017 - 2:55PM
Business Wire
Available for the First Time, Virtual
Premium Tickets with Intel® True VR Deliver Enhanced Viewing
Experience
NEWS HIGHLIGHTS
- Intel, Turner Sports, CBS Sports and
the NCAA announce multiyear corporate partnership to provide Intel
True VR (virtual reality) technology to the 2017 NCAA Division I
Men’s Basketball Championship.
- Starting with the NCAA Sweet 16® and
Elite 8® in San Jose, California, and culminating with the NCAA
Final Four® National Semifinals and National Championship, Intel
True VR technology will livestream NCAA March Madness games in
virtual reality through premium ticketing options available via the
new NCAA March Madness Live VR app.
- Intel 360 replay technology will also
be featured during CBS Sports and Turner Sports coverage of the
SemiFinal Four and Championship games broadcast on CBS, allowing
fans to catch memorable plays from all angles.
Intel Corporation is announcing a new corporate partnership deal
to provide Intel® True VR (virtual reality) to fans of college
sports through a multiyear agreement with Turner Sports*, CBS
Sports* and the National Collegiate Athletic Association (NCAA)*.
The relationship will debut with the 2017 NCAA Division I Men’s
Basketball Championship, with Intel as the exclusive VR live games
partner of the NCAA.
This Smart News Release features multimedia.
View the full release here:
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This is the virtual reality view of the
NCAA March Madness Live VR app powered by Intel True VR. For the
first time, fans can purchase virtual tickets to watch select March
Madness games live in VR. (Credit: Turner Sports)
The VR experience will be available via the new NCAA March
Madness Live VR app, powered by Intel in the Oculus* store,
available for download today. For the first time, college
basketball fans will be able to purchase a March Madness Live
virtual reality premium ticket for a virtual courtside seat
experience for NCAA March Madness games where they have the option
to completely control the viewing perspective or opt for a produced
VR broadcast in their VR headset. More information on the NCAA
March Madness Live VR app can be found here.
“Intel’s technology integrations during March Madness is one
example of how Intel is changing the fan experience with Intel True
VR and Intel 360 replay technology,” said James Carwana, general
manager, Intel Sports Group. “Our goal in the Intel Sports Group is
to deliver the best fan experience with our technology. By working
with Turner, CBS and the NCAA, we are giving the fans the best seat
in the house with Intel True VR technology.”
“Intel’s virtual reality and 360 replay technology provide
NCAA fans the most innovative viewing experience
imaginable,” said Will Funk, executive vice president of
property marketing and corporate partnerships for Turner
Sports. “Our partnership with Intel will provide an unrivaled
opportunity for technological advancements across the college
sports landscape.”
“We are very pleased to welcome Intel to the NCAA Corporate
Marketing family,” said Chris Simko, senior vice president, CBS
Sports Sales and Marketing. “Intel technology helps us bring
college basketball fans closer to the action than ever before,
providing virtual premium access to select games of this year’s
NCAA Division I Men's Basketball Tournament, including the Final
Four and National Championship.”
“Adding Intel as a corporate partner will upgrade the
championship experience for our fans and keep our events on the
cutting edge of technology in sports,” said Dan Gavitt, senior vice
president for basketball, NCAA. “We’re always wanting to know what
is new and what enhancements we can make each year that allow our
championships to be more enjoyable. We hope our fans enjoy the new
virtual reality experience.”
Intel Debuts Intel True VR, Formerly Known as VOKE VR
Intel is also unveiling the brand Intel True VR as it has fully
transitioned the technology and fan experience from the VOKE
acquisition. Intel True VR will deliver immersive VR experiences
with live and on-demand sports experiences, in-game highlights, and
produced game feeds to bring the in-stadium experience to life from
any location. In addition to the NCAA March Madness Live app, fans
can access sports and entertainment content on the Intel True VR
app in the Oculus store. Sankar “Jay” Jayaram, co-founder of VOKE
VR, will continue to lead the Intel True VR team and bring more
than 20 years of VR experience to Intel Sports Group.
“VOKE was started over seven years ago with a passion to
dramatically change how fans experience sports,” Jayaram said.
“VOKE transitioning into Intel True VR gives us the ability to make
amazing new VR experiences come to life and extend it to teams,
leagues and broadcasters. The Intel Sports Groups is the perfect
home for the VOKE team’s expertise in VR and sports.”
Intel True VR will utilize camera pods that consist of 12
cameras per pod to deliver a total of up to 48 cameras devoted to
Sweet 16 and Elite 8 games and 84 cameras covering the Final Four
National Semifinals and National Championship. VR enables fans to
watch the games from the best seat in the house.
Catch the Most Memorable Plays with Intel 360 Replay
Technology
During CBS Sports and Turner Sports coverage of the Final Four
and Final Championship games broadcast on CBS, Intel 360 Replay
technology will capture game highlights from every angle. Intel’s
360 replay technology will capture game footage by equipping the
University of Phoenix* stadium with 28 5K ultra-high definition
cameras coupled with Intel-based servers capable of processing up
to 1 terabyte of data per 15 to 30 second clip.
The volumetric video is captured and sent through more than five
miles of fiber-optic cables, which is then fed into an on-site
Intel control room, where a team of producers picks out and
packages the replays. The 360 replay-enhanced clips enable close-up
views from every possible angle – whether it’s a no-look,
behind-the-back pass over an extremely tall defense or the
unforgettable alley-oop on the other side that leaves the backboard
shaking.
To learn more about Intel in sports, visit:
https://newsroom.intel.com/sports.
About Intel
Intel (NASDAQ:INTC) expands the boundaries of technology to make
the most amazing experiences possible. Information about Intel can
be found at newsroom.intel.com and intel.com.
Intel and the Intel logo are trademarks of Intel Corporation in
the United States and other countries.
*Other names and brands may be claimed as the property of
others.
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version on businesswire.com: http://www.businesswire.com/news/home/20170321006429/en/
Intel CorporationStephanie Matthew,
408-218-3636stephanie.l.matthew@intel.com
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