Technology Developed by The Imaginarium Studios
and Powered by Intel’s Processors Takes Audiences on a Journey
Where Performance Capture Technology Renders a Digital Character
Live on the Royal Shakespeare Theatre Stage
The Royal Shakespeare Company has joined forces with Intel and
The Imaginarium Studios to create a groundbreaking new production
of “The Tempest,” one of Shakespeare’s most imaginative plays. The
performance uses the latest, cutting-edge technology to bring a new
experience to seasoned theatre-goers and new audiences alike.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20161117006258/en/
Intel, the Royal Shakespeare Company and
the Imaginarium Studios collaborate on a ground-breaking production
of Shakespeare’s "The Tempest," incorporating the most cutting-edge
technology. Rendering a digital character in-real time format
eliminates the need to produce it in advance and project it on
stage, enhancing the spontaneous atmosphere of a live performance.
(Credit: Intel Corporation)
The technology developed by The Imaginarium Studios, which is
powered by Intel’s processors, takes audiences on a
never-seen-before journey where performance capture technology
renders a digital character -- Ariel the sprite -- live on the
Royal Shakespeare Theatre stage. This rendering of an entire
digital environment -- in this case an avatar in real-time format
-- eliminates the need to produce it in advance and project it on
stage. At the same time, it enhances the spontaneous atmosphere of
a live performance.
Press kit: Intel at the Royal Shakespeare Company
The technology works by capturing the actor’s movements and
facial expressions to ensure that the actor’s full performance is
translated into the digital character. It has most famously
been used in films and gaming. The RSC, Intel and The Imaginarium
Studios have undertaken more than a year of research to bring
digital avatars to life on stage in real-time, interacting with
live actors.
Directed by RSC artistic director Gregory Doran, with RSC
associate artist Simon Russell Beale as Prospero, and designed by
RSC director of design Stephen Brimson Lewis, this partnership will
see the RSC’s skills at theatre-making come together with The
Imaginarium’s digital innovation and the expertise of Intel in
pushing technical boundaries to create a production for a new
generation.
Penny Baldwin, vice president of Global Marketing and
Communications Group and general manager of Brand, Reputation and
Partner Marketing at Intel, said: “At Intel we are excited to use
our technology to add an extra dimension to such a rich cultural
tradition as the theatre. Throughout this collaboration with the
RSC and The Imaginarium Studios, we are bringing together the best
of live theatre with cutting-edge technology to deliver an amazing
experience to the audience.
“Together we have created a human-digital interaction that feels
‘alive,’ immersing the audience in a live environment, with a
theatre company which has always been at the forefront of radical
experiment.”
Gregory Doran, RSC artistic director, said: “I was inspired by
the very latest stage machinery and lighting effects employed in
the Jacobean masques of the 1600s, and started to think about the
kind of theatre Shakespeare might have wanted to create if he were
alive today. Thanks to the extraordinary innovation and
imagination of the teams at the RSC, Intel and The Imaginarium
Studios, we believe we have created a unique theatre experience,
which marries our distinctive theatre skills with cutting-edge
technology, to give our audiences something out of the ordinary to
mark the conclusion of Shakespeare’s 400th anniversary year and
bring his work to a whole new generation.”
Ben Lumsden, head of studio at The Imaginarium Studios, said:
“I’m absolutely thrilled that we’re working with Greg and the RSC,
along with Intel. We share the same values of performance, text and
story being the heart of what we do. This production of 'The
Tempest’ is unlike anything ever done in theatre before."
About the Royal Shakespeare Company
The Royal Shakespeare Company creates theatre at its
best, made in Stratford-upon-Avon and shared around the world. We
produce an inspirational artistic programme each year, setting
Shakespeare in context, alongside the work of his contemporaries
and today’s writers.
Everyone at the RSC - from actors to armourers, musicians to
technicians - plays a part in creating the world you see on stage.
All our productions begin life at our Stratford workshops and
theatres and we bring them to the widest possible audience through
our touring, residencies, live broadcasts and online activity. So
wherever you experience the RSC, you experience work made in
Shakespeare’s home town.
We have trained generations of the very best theatre makers and
we continue to nurture the talent of the future. We encourage
everyone to enjoy a lifelong relationship with Shakespeare and live
theatre. We reach 530,000 children and young people
annually through our education work, transforming their
experiences in the classroom, in performance and online. Registered
charity no. 212481 www.rsc.org.uk.
About The Imaginarium Studios
The Imaginarium Studios is one of the UK’s leading production
companies and performance capture studios. Using the latest
techniques and technologies from the world of performance capture,
VFX and real-time animation, The Imaginarium Studios production
portfolio integrates film, television, video games, music videos,
theatre and digital applications including virtual and mixed
reality.
About Intel
Intel (NASDAQ: INTC) makes the most amazing experiences of the
future possible. Intel's innovations expand the reach and power of
computing across personal devices, enterprise servers, the cloud
and everything smart and connected. The work of Intel employees
transforms businesses, propels new discoveries and improves human
experiences.
More information about Intel is at newsroom.intel.com or
intel.com.
Intel and the Intel logo are trademarks of Intel Corporation in
the United States and other countries.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20161117006258/en/
Frances AshcroftD: +44 1793 404366 | M: ++44
7500987705orIntelEdie Kissko, +1 213-369-3719
Intel (NASDAQ:INTC)
Historical Stock Chart
From Mar 2024 to Apr 2024
Intel (NASDAQ:INTC)
Historical Stock Chart
From Apr 2023 to Apr 2024