By Don Clark and Anne Steele 

Intel Corp. boosted its outlook for the third quarter on Friday, the latest sign that demand for some categories of personal computers has improved.

Stronger buying activity seems concentrated in high-end laptops and gaming PCs, analysts and industry executives said, while demand for entry-level PCs remains weak.

Intel, which supplies microprocessor chips used in close to 90% of all PCs, said it now expects third-quarter revenue of $15.6 billion, plus or minus $300 million, up from a previous range of $14.9 billion, plus or minus $500 million. The company also boosted its gross margin forecast by two percentage points.

Even at the bottom of its range, the new revenue forecast exceeds last year's third-quarter total of $14.47 billion.

Intel attributed the improved revenue primarily to moves by hardware makers to replenish their inventories of finished PCs and components. "The company is also seeing some signs of improving PC demand," Intel said in a press release.

The company didn't elaborate. But Stephen Baker, an analyst who tracks sales in U.S. retail and distribution channels for NPD Group, said customers have lately have been buying more premium laptops, as well as those that convert between clamshell and tablet mode, and hardware targeted toward gaming.

Such purchases tend to involve faster Intel chips with higher price tags. "I think what they are probably seeing is a lot of shifting from more entry-level processors to more premium processors," Mr. Baker said.

One company feeling a substantial upswing in sales is Falcon Northwest, a boutique Oregon-based maker of gaming PCs typically priced at $3,000 to $5,000. Kelt Reeves, its president, said sales in the quarter ended in August rose 49% -- the strongest quarterly gain since the company was founded in 1992.

Falcon's PCs use Intel microprocessors. But Mr. Reeves attributed recent demand to the arrival of new graphics chips from Nvidia Corp., which help improve the visual effects in game software, as well as the arrival of new virtual-reality headsets that need to connect to powerful PCs for the most vivid experiences.

Mr. Baker of NPD agreed that Nvidia technology, rather than Intel's latest microprocessors, is likely spurring consumer purchases.

"Intel's PC growth trajectory remains challenging with new products having little to no impact on demand," said Stacy Rasgon, an analyst with Sanford C. Bernstein, in a research note.

PC shipments continued their steady decline of the past two years in the second quarter, research firms International Data Corp. and Gartner Inc. said in July, but the declines were less severe than in recent periods. Intel said that month that second-quarter revenue in its "client" business, which includes PC chips, declined 3% from the year-earlier period.

Brian Krzanich, Intel's chief executive since 2013, has tried to push the company into markets beyond PCs such as connected cars, wearable devices and devices used to handle retail transactions. The company has largely failed to place its chips in many smartphones, but so-called teardown reports on Friday from research firms that disassemble new devices showed that Intel technology has been included in some new Apple iPhone 7s.

Intel is set to report its third-quarter results on Oct. 18. Its shares rose 3.1% to $37.69 in New York trading on Friday.

Write to Don Clark at don.clark@wsj.com and Anne Steele at Anne.Steele@wsj.com

 

(END) Dow Jones Newswires

September 17, 2016 02:47 ET (06:47 GMT)

Copyright (c) 2016 Dow Jones & Company, Inc.
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