Next-generation faucet filters demonstrate
superior contaminant reduction and PUR’s commitment to provide
safer drinking water as nation faces water quality issues
PUR Water Filtration, from Helen of Troy Limited (NASDAQ NM:
HELE), has introduced the next generation of PUR faucet filtration
systems certified to reduce over 70 contaminants, including 99
percent of lead, 96 percent of mercury and 92 percent of certain
pesticides, more than any other brand.1 Currently available at
retailers nationwide, these filters feature MAXION® Filter
Technology, PUR’s unique formulation approach for blending carbon
and ion exchange materials for maximum contaminant reduction. PUR
faucet filters are certified by both the National Sanitation
Foundation (NSF) and Water Quality Association (WQA) and reduce 10x
more contaminants than the leading Brita water pitcher.2
This new line-up includes: PUR Ultimate, PUR Advanced and PUR
Basic. All systems offer a new and refined horizontal, space-saving
design and CleanSensor™ Monitor which indicates filter status and
helps guarantee you will have safer and healthier filtered drinking
water. The PUR Ultimate and PUR Advanced systems feature PUR
MineralClear® filters, which filter water over natural minerals for
a crisp, refreshing taste. The PUR Ultimate is the first ever
faucet filtration system to be equipped with Bluetooth®
capabilities that track filter usage, water intake and more on your
smartphone with a free app.*
PUR’s new faucet filter offering is available in four finishes –
stainless steel style, chrome, black and white – ensuring a
seamless fit into any kitchen décor. All faucet filtration systems
are easy to attach with no tools required and each filter provides
up to 100 gallons of clean water or up to three months of use.
These new faucet filtration systems provide consumers with a
variety of options and a superior solution for their tap at a time
when concerns about our nation’s drinking water are high.
“It’s hard to go a day without hearing about water quality
issues in the news. At PUR we are dedicated now more than ever to
providing people with a solution for cleaner drinking water that
comes right from their tap,” said Deb Mudway, Marketing Vice
President, Helen of Troy Home. “We’re excited to introduce our new
line of superior water filtration products, which are certified to
reduce more contaminants than any other brand. They are an
affordable solution to provide healthier, great-tasting water and
peace of mind for all of our consumers,” Mudway said.
Drinking water takes a long journey when it leaves local
treatment facilities and it’s often not as clean once it gets to
home faucets. According to a recent report from CNN, more than
5,300 water systems in America are in violation of the EPA's lead
and copper rule, a federal regulation in place to safeguard
America's drinking water from its aging infrastructure.3 That means
eighteen million Americans live in communities where the water
systems are in violation of the law.3
As water travels through this aging infrastructure to your home,
it can pick-up a number of unwanted contaminants. PUR’s industry
leading filters reduce contaminants that may be found in drinking
water; for example PUR’s faucet filters are certified to reduce
lead and 70 other contaminants, including agricultural pesticides,
industrial pollutants, microbial cysts, pharmaceuticals and the
taste and odor of chlorine.
In addition to providing superior filtration products, PUR is
also focused on educating consumers about the journey water takes
from source to tap. PUR recently unveiled KnowYourWater.com, a
proprietary website that uses public water quality data received
from the EPA to help educate consumers on what’s really in their
water.
“Visitors can follow their water from source to treatment and
through the pipes to their tap all by typing in a street address,”
says Mudway. “As America’s water infrastructure continues to age
and contaminant concerns increase, it’s more important than ever to
understand what could be in our water.”
PUR recently launched a new branding campaign aimed at educating
consumers about potential water contamination, what the standards
are and how they can use PUR filters to ensure they are drinking
safer, cleaner water. PUR.com features a fresh new look,
educational information and resources.
The new faucet filtration systems are available online at
PUR.com and select retailers nationwide starting at the
Manufacturer’s Suggested Retail Price of $24.99.
About PUR
Marketed by the Health and Home division of Helen of Troy
Limited (NASDAQ, NM: HELE), PUR® is a leading brand in the at-home
water filtration category for faucet water filters, water pitchers
and dispensers, replacement filters, and refrigerator filters.
MAXION® Filter Technology is PUR’s commitment to superior
filtration performance and innovation, by using activated carbon
and ion exchange to reduce more contaminants than any other brand.
Certified by NSF International and the Water Quality Association
for their contamination reduction, PUR’s filtration systems were
the first to claim reduction of trace levels of pharmaceuticals
identified in U.S. tap water. PUR’s water faucet filters are
certified to reduce over 70 contaminants including 99% of lead, 96%
of mercury and 92% of certain pesticides while their water filter
pitchers and dispensers are certified to reduce 96% of mercury and
95% of certain industrial pollutants.
For more information about PUR water filtration or PUR’s MAXION®
Filter Technology, visit PUR.com or Facebook.com/PUR. To learn
about the water quality where you live visit KnowYourWater.com.
About Helen of Troy
Limited
Helen of Troy Limited is a leading global consumer products
company offering creative solutions for its customers through a
strong portfolio of well-recognized and widely-trusted brands,
including OXO®, OXO Tot®, Hydro Flask®, Vicks®, Braun®,
Honeywell®, PUR®, Febreze®; Revlon®, Pro Beauty Tools®, Sure®,
Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®, Dr.
Sinatra®, Dr. David Williams, and Dr. Whitaker®. All trademarks
herein belong to Helen of Troy Limited (or its affiliates) and/or
are used under license from their respective licensors. For more
information about Helen of Troy Limited, please
visit www.hotus.com.
For more information about Helen of Troy, please visit
www.hotus.com.
1 As of 10/11/16 NSF Certification comparison valid for faucet
mount and pour-through filters
2 Valid as of 1/23/13. Based on comparison of certifications for
PUR faucet mount filter Model RF-9999 vs. Brita pitcher filter
Model OB03.
3 Ganim, S. (2016, June 29) 5,300 U.S. water systems are in
violation of lead rules. Retrieved from
http://www.cnn.com/2016/06/28/us/epa-lead-in-u-s-water-systems/
*The Bluetooth® word mark and logos are registered trademarks
owned by Bluetooth SIG, Inc., and any use of such marks by Kaz USA,
Inc. is under license.
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Blue Chip Marketing WorldwideAmy
Ferraro847-418-8085aferraro@bluechipww.com
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