MARLBOROUGH, Mass.,
Nov. 15, 2016 /PRNewswire/
-- Despite their generational differences, three out of four
Gen X and Millennial moms list fever as their number one concern
when caring for their sick children, far above other symptoms of
illness, including vomiting, diarrhea, chills, coughing and
headache. The findings are part of a new survey by Braun,
maker of the #1 best selling thermometer, the
ThermoScan® 5 Ear thermometer, and compares behaviors
and attitudes of 1,000 Gen X moms (currently aged 37-52) and
Millennial moms (currently aged 20-36), when caring for their sick
child.
Survey Highlights
- 74% of all moms surveyed said they were either extremely or
very concerned about fever in their children – far more than any
other symptom. More than 93% expressed some level of
concern.
- The Braun survey also reveals all moms regardless of their age
and experience, ride an emotional rollercoaster when it comes to
caring for their sick child: at first feeling nervous (64%),
anxious (64%), and protective (93%) prior to taking their
temperature.
- However, taking their child's temperature quickly eases those
concerns by helping them feel informed (67%), responsible (64%),
prepared (59%), and in control (52%).
- Both groups listed accuracy as the most important attribute of
a thermometer (Gen X, 60% vs. millennial, 52%). However,
millennial moms prioritized comfort over their Gen X counterparts
(31% vs. 20%), followed by ease of use and speed of reading.
"While a thermometer doesn't help cure a fever, it plays an
essential role in helping moms feel more confident and in control
once it does occur. That's why an accurate thermometer is so
important," says Dr. Keri Peterson,
a notable Manhattan-based
physician. "I like the Braun ThermoScan®
thermometer because it takes a temperature reading from the ear
canal in close proximity of the eardrum, which shares the blood
supply of the brain's temperature control center."
For parents who don't want to touch or wake up their sick child,
Dr. Peterson prefers the Braun No touch + forehead
thermometer. "It's a great option because it provides a
reading in only two seconds, whether gently touching a child's
forehead or from up to two inches away."
A Thermometer to Meet Everyone's Needs
Whether an experienced or first-time mom, Braun thermometers are
designed to meet the changing needs of growing families.
Braun No touch + forehead thermometer offers Braun's fastest,
most comfortable clinically accurate temperature reading.
Innovative Braun technology captures twice as much body heat
compared to traditional forehead products. With the confidence of
Braun technology, parents can get the same professional accuracy
whether gently touching their child's forehead or from up to two
inches away. Available nationally at most Mass, Drug and Online
retailers for a Manufacturer's Suggested Retail Price of
$59.99.
The Braun ThermoScan® 5 Ear thermometer is the number
one best selling thermometer in the US*. The ear canal is the best
site to measure a fever because of its close proximity to the
eardrum, which shares the blood supply of the brain's temperature
control center. Available nationally at most Mass, Drug and
Online retailers for a Manufacturer's Suggested Retail Price of
$49.99.
*Based on dollar sales of syndicated thermometer
data.
About Kaz
A world leader in high quality healthcare and home environment
products, Kaz is a state of the art, dynamically-managed, global
leader in healthcare devices, home comfort and water filtration
products that operates in over 65 countries on six
continents. The branded product portfolio includes PUR Water
Filtration products, Vicks Thermometers and Humidifiers, Honeywell
Humidifiers, Heaters, Fans and Air Cleaners, Braun Thermometers,
SoftHeat Heating Pads, SmartTemp Hot/Cold Packs, Febreze air
purifiers and more. Kaz USA,
Inc. is a subsidiary of Helen of Troy Limited. For more information
about Kaz, please visit www.kaz.com.
These products are manufactured under license to the 'Braun'
trademark. 'Braun' is a registered trademark of Braun GmbH,
Kronberg, Germany.
About Helen of Troy Limited
Helen of Troy Limited (NASDAQ, NM: HELE) is a leading
global consumer products company offering creative solutions for
its customers through a strong portfolio of well-recognized and
widely-trusted brands, including OXO®, OXO Tot®, Hydro Flask®,
Vicks®, Braun®, Honeywell®, PUR®, Febreze®; Revlon®, Pro Beauty
Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed
Head®, Dr. Sinatra®, Dr. David
Williams, and Dr. Whitaker®. All trademarks herein belong to
Helen of Troy Limited (or its affiliates) and/or are used under
license from their respective licensors. For more information
about Helen of Troy Limited, please
visit www.hotus.com.
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SOURCE Helen of Troy Limited