EL PASO, Texas, Aug. 16, 2016 /PRNewswire/ -- Helen of Troy
Limited (NASDAQ, NM: HELE) announced today the launch of a new,
innovative hair dryer that will help consumers achieve their
desired hair style with speed and ease. The Revlon® Salon One-Step
Hair Dryer and Volumizer is a two-in-one styling tool that places
the power of a dryer and volume of a styler in the hands of the
consumer to deliver effortlessly beautiful full-bodied, frizz-free
volume and brilliant shine in a single pass, including the hard to
style back of the head. Building on the success of last year's
first to market Revlon® Salon One-Step Hair Dryer and Styler,
Revlon® Hair Tools has extended the One-Step series to address a
top concern for the beauty enthusiast looking to achieve salon
results at home.
"Consumer research confirmed, the number one styling difficulty
women face today is achieving body and volume with a smooth,
frizz-free finish," says Leah
Bailey, the President of Global Beauty for Helen of
Troy. "By assessing what is currently on the market, we saw
an enormous opportunity to provide a solution that directly
addresses this consumer need. We are thrilled to launch a product
that helps women dry and style their hair effortlessly to achieve
the beautiful hair results they desire to feel confident."
Revlon® Salon One-Step Hair Dryer and Volumizer's unique oval
brush design produces frizz-free volume at the roots and beautiful
body throughout each strand of the hair. The shape features gently
curved sides for smoothing hair with slight volume, while the round
edges create gorgeous volume and curled ends in just one
step. Designed to distribute air quickly and evenly, Revlon®
Salon One-Step Hair Dryer and Volumizer dries and styles in up to
half the time of a traditional blow dryer and curling iron
combination. Faster drying and styling time reduces heat
exposure to minimize hair damage. Infused with IONIC TECHNOLOGY®
and a ceramic coating, hair is left conditioned, smooth and shiny.
Nylon pin bristles are topped with comfortable ball tips to softly
detangle strands and combined with boar bristles to gently grip
hair on the curved edge for improved body, ultimately creating
long-lasting salon results at home.
Revlon® Salon One-Step Hair Dryer and Volumizer will be
available nationwide this September in specialty, mass, drug, and
food outlets that sell hair appliances.
About Helen of Troy Limited
Helen of Troy Limited (NASDAQ, NM: HELE) is a leading global
consumer products company offering creative solutions for its
customers through a strong portfolio of well-recognized and
widely-trusted brands, including OXO®, Good Grips®, Hydro
Flask®, OXO tot®, OXO on®, Vicks®, Braun®, Honeywell®,
PUR®, Febreze®; Revlon®, Pro Beauty Tools®, Sure®, Pert®,
Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®, Dr. Sinatra®,
Dr. David Williams, and Dr.
Whitaker®. All trademarks herein belong to Helen of Troy Limited
(or its affiliates) and/or are used under license from their
respective licensors. For more information about Helen of
Troy Limited, please
visit www.hotus.com.
The REVLON ® trademark is used under license from Revlon. ©
2016 Revlon. All rights reserved.
IONIC TECHNOLOGY® is a
trademark of Helen of Troy Limited.
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SOURCE Helen of Troy Limited