Eight Healthy Directions Nutritional Supplements Earn Respected NSF International Certification
July 20 2015 - 11:57AM
Business Wire
Healthy Directions, a direct-to-consumer nutritional supplement
and personal care company and wholly-owned subsidiary of Helen of
Troy Limited (NASDAQ: HELE), today announced that eight of its
nutritional supplement products have earned certification from NSF
International, one of the most respected independent product
testing and certification organizations in the world.
NSF International product certification helps consumers identify
reliable high-quality dietary supplements. It is a comprehensive
process that includes a review of the formula and label, testing to
ensure label claims are met and there is an absence of
contaminants, and verification that the product is manufactured in
an NSF GMP (good manufacturing practice) registered facility.
The eight products that received NSF International product
certification are part of two of Healthy Directions’ flagship
product lines: Dr. Stephen Sinatra’s Omega Q Plus® heart health
supplements and Dr. Julian Whitaker’s Vision Essentials® eye health
supplements. The specific products certified include Omega Q Plus,
Omega Q Plus Lutein, Omega Q Plus Resveratrol, Omega Q Plus Vitamin
D, Omega Q Plus 100, Omega Q Plus 100 Resveratrol, Vision
Essentials and Vision Essentials Gold.
“Earning NSF International certification for these products
demonstrates Healthy Directions’ commitment to providing consumers
with safe, superior-quality nutritional supplements,” said Connie
Hallquist, president of Healthy Directions. “This esteemed
recognition exemplifies our decades-long track record, which is
also backed by a unique Triple Testing Philosophy™ that exceeds
industry practices and entails rigorous screening of raw materials,
100 percent finished goods batch testing and independent laboratory
testing for every product we sell.”
“The NSF International mark on Healthy Directions dietary
supplements provides assurance to consumers that the product has
been tested and certified by an independent public health
organization to verify label contents and ensure there are no
harmful levels of contaminants,” said Lisa Thomas, general manager
of dietary supplement programs at global public health organization
NSF International.
Healthy Directions’ products, including the Omega Q Plus heart
health supplements and Vision Essentials eye health supplements,
are not sold in stores and are available exclusively at
HealthyDirections.com, DrSinatra.com, DrWhitaker.com, or by calling
toll free 1-866-599-9491.
About Healthy Directions
Healthy Directions is dedicated to helping people lead
healthier, happier lives by providing expert guidance and
superior-quality nutritional supplements and other products from
America’s most knowledgeable and highly respected integrative and
alternative health doctors.
About Helen of Troy Limited
Helen of Troy Limited is a leading global consumer products
company offering creative solutions for its customers through a
strong portfolio of well-recognized and widely-trusted brands,
including: Housewares: OXO®, Good Grips®, Soft Works®, OXO tot® and
OXO Steel®; Healthcare/Home Environment: Vicks®, Braun®,
Honeywell®, PUR®, Febreze®, Stinger®, Duracraft® and SoftHeat®; and
Beauty: Revlon®, Vidal Sassoon®, Dr. Scholl's®, Pro Beauty Tools®,
Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®,
Karina®, Ogilvie® and Gold 'N Hot®. The Nutritional Supplements
segment was formed with the acquisition of Healthy Directions, a
U.S. market leader in premium doctor-branded vitamins, minerals and
supplements, as well as other health products sold directly to
consumers. The Honeywell® trademark is used under license from
Honeywell International Inc. The Vicks®, Braun®, Febreze® and Vidal
Sassoon® trademarks are used under license from The Procter &
Gamble Company. The Revlon® trademark is used under license from
Revlon Consumer Products Corporation. The Bed Head® trademark is
used under license from Unilever PLC. The Dr. Scholl's® trademark
is used under license from MSD Consumer Care, Inc.
For in-depth information about Helen of Troy, please visit
www.hotus.com.
About NSF International
NSF International is an independent global organization that
writes standards and tests and certifies products for the food,
water, consumer goods and health sciences industries to minimize
adverse health effects and protect the environment.
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version on businesswire.com: http://www.businesswire.com/news/home/20150720005989/en/
Healthy DirectionsDuncan Robinson,
240-744-1905drobinson@healthydirections.com
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