Healthy Directions, a direct-to-consumer nutritional supplement and personal care company and wholly-owned subsidiary of Helen of Troy Limited (NASDAQ: HELE), today announces the findings of a recent consumer use study confirming the efficacy of Trilane® Retinol + Vitamin C, a natural, age-fighting moisturizer and one of the company’s top-selling beauty and skincare products. The two-part study, which was conducted by AMA Laboratories, Inc., evaluated the efficacy of Trilane Retinol + Vitamin C over a period of 28 days and comprised a self-assessed questionnaire and photographic effectiveness analysis.

The questionnaire was completed by 12 women, ages 44–59, before commencement, once after using the product as directed for seven days and again on day 28. Results of this consumer perception survey showed the majority of subjects reported Trilane Retinol + Vitamin C effectively improved the overall condition of the skin in the facial area, including better hydration, clarity, and radiance. Ninety-two percent also said this natural beauty and skincare product is gentle enough for everyday use.

Photographic effectiveness was assessed on a group of five women, ages 48–59, through the use of Matched Scientific Photography™ and PhotoGrammetrix™ Image Analysis technology. High-resolution, digitally certified unretouched images were taken at baseline and after 28 days of twice daily use of Trilane Retinol + Vitamin C. Photographic results showed that Trilane Retinol + Vitamin C reduced the appearance of fine lines and wrinkles in the facial area by an average of 56.9 percent.

“I am thrilled that the participants in this study confirmed what we have been hearing from our Trilane Retinol + Vitamin C customers since we brought this natural beauty and skincare product to the consumer marketplace,” said Connie Hallquist, president of Healthy Directions.

“I’ve long advocated the use of natural beauty and skincare products that safely and effectively promote healthy, beautiful, resilient skin, and I’m proud to endorse Trilane Retinol + Vitamin C since it meets my tough ‘safe beauty’ standards,” said Dr. Aaron Tabor, a natural beauty expert. “It’s also rewarding to see that this safe and gentle formula is bringing demonstrable benefits to those who use it.”

Trilane Retinol + Vitamin C is not sold in stores and is available exclusively at HealthyDirections.com or by calling toll free 1-866-599-9491.

About Healthy Directions

Healthy Directions is dedicated to helping people lead healthier, happier lives by providing expert guidance and superior-quality nutritional supplements and other products from America’s most knowledgeable and highly respected integrative and alternative health doctors.

About Helen of Troy Limited

Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including: Housewares: OXO®, Good Grips®, Soft Works®, OXO tot® and OXO Steel®; Healthcare/Home Environment: Vicks®, Braun®, Honeywell®, PUR®, Febreze®, Stinger®, Duracraft® and SoftHeat®; and Beauty: Revlon®, Vidal Sassoon®, Dr. Scholl's®, Pro Beauty Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®, Karina®, Ogilvie® and Gold 'N Hot®. The Nutritional Supplements segment was formed with the acquisition of Healthy Directions, a U.S. market leader in premium doctor-branded vitamins, minerals and supplements, as well as other health products sold directly to consumers. The Honeywell® trademark is used under license from Honeywell International Inc. The Vicks®, Braun®, Febreze® and Vidal Sassoon® trademarks are used under license from The Procter & Gamble Company. The Revlon® trademark is used under license from Revlon Consumer Products Corporation. The Bed Head® trademark is used under license from Unilever PLC. The Dr. Scholl's® trademark is used under license from MSD Consumer Care, Inc.

For in-depth information about Helen of Troy, please visit www.hotus.com.

Healthy DirectionsDuncan Robinson, 240-744-1905drobinson@healthydirections.com

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