Consumer Use Study Confirms Efficacy of Healthy Directions’ Natural, Age-Fighting Moisturizer Trilane® Retinol + Vitamin C
June 29 2015 - 5:51PM
Business Wire
Healthy Directions, a direct-to-consumer nutritional supplement
and personal care company and wholly-owned subsidiary of Helen of
Troy Limited (NASDAQ: HELE), today announces the findings of a
recent consumer use study confirming the efficacy of Trilane®
Retinol + Vitamin C, a natural, age-fighting moisturizer and one of
the company’s top-selling beauty and skincare products. The
two-part study, which was conducted by AMA Laboratories, Inc.,
evaluated the efficacy of Trilane Retinol + Vitamin C over a period
of 28 days and comprised a self-assessed questionnaire and
photographic effectiveness analysis.
The questionnaire was completed by 12 women, ages 44–59, before
commencement, once after using the product as directed for seven
days and again on day 28. Results of this consumer perception
survey showed the majority of subjects reported Trilane Retinol +
Vitamin C effectively improved the overall condition of the skin in
the facial area, including better hydration, clarity, and radiance.
Ninety-two percent also said this natural beauty and skincare
product is gentle enough for everyday use.
Photographic effectiveness was assessed on a group of five
women, ages 48–59, through the use of Matched Scientific
Photography™ and PhotoGrammetrix™ Image Analysis technology.
High-resolution, digitally certified unretouched images were taken
at baseline and after 28 days of twice daily use of Trilane Retinol
+ Vitamin C. Photographic results showed that Trilane Retinol +
Vitamin C reduced the appearance of fine lines and wrinkles in the
facial area by an average of 56.9 percent.
“I am thrilled that the participants in this study confirmed
what we have been hearing from our Trilane Retinol + Vitamin C
customers since we brought this natural beauty and skincare product
to the consumer marketplace,” said Connie Hallquist, president of
Healthy Directions.
“I’ve long advocated the use of natural beauty and skincare
products that safely and effectively promote healthy, beautiful,
resilient skin, and I’m proud to endorse Trilane Retinol + Vitamin
C since it meets my tough ‘safe beauty’ standards,” said Dr. Aaron
Tabor, a natural beauty expert. “It’s also rewarding to see that
this safe and gentle formula is bringing demonstrable benefits to
those who use it.”
Trilane Retinol + Vitamin C is not sold in stores and is
available exclusively at HealthyDirections.com or by calling toll
free 1-866-599-9491.
About Healthy Directions
Healthy Directions is dedicated to helping people lead
healthier, happier lives by providing expert guidance and
superior-quality nutritional supplements and other products from
America’s most knowledgeable and highly respected integrative and
alternative health doctors.
About Helen of Troy Limited
Helen of Troy Limited is a leading global consumer products
company offering creative solutions for its customers through a
strong portfolio of well-recognized and widely-trusted brands,
including: Housewares: OXO®, Good Grips®, Soft Works®, OXO tot® and
OXO Steel®; Healthcare/Home Environment: Vicks®, Braun®,
Honeywell®, PUR®, Febreze®, Stinger®, Duracraft® and SoftHeat®; and
Beauty: Revlon®, Vidal Sassoon®, Dr. Scholl's®, Pro Beauty Tools®,
Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®,
Karina®, Ogilvie® and Gold 'N Hot®. The Nutritional Supplements
segment was formed with the acquisition of Healthy Directions, a
U.S. market leader in premium doctor-branded vitamins, minerals and
supplements, as well as other health products sold directly to
consumers. The Honeywell® trademark is used under license from
Honeywell International Inc. The Vicks®, Braun®, Febreze® and Vidal
Sassoon® trademarks are used under license from The Procter &
Gamble Company. The Revlon® trademark is used under license from
Revlon Consumer Products Corporation. The Bed Head® trademark is
used under license from Unilever PLC. The Dr. Scholl's® trademark
is used under license from MSD Consumer Care, Inc.
For in-depth information about Helen of Troy, please visit
www.hotus.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20150629006328/en/
Healthy DirectionsDuncan Robinson,
240-744-1905drobinson@healthydirections.com
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