By Josh Beckerman
Procter & Gamble Co., which has been selling brands to focus
on its largest, most profitable operations, has sold its Vicks
VapoSteam U.S. liquid inhalant business to Helen of Troy Ltd.
Consumer-products company Helen of Troy bought a license for
Vicks VapoPad trademarks in a related transaction.
Helen of Troy, which sells items under brands including OXO,
Febreze and Brut, already uses Vicks products in Vicks-branded
humidifiers and other items. "By combining the businesses of
devices and consumables, we are now able to give inhalants greater
marketing focus and to invest in additional new product
development," the company said.
The U.S. VapoSteam business associated with the acquisition had
revenue of about $10 million last year.
On March 19, Inter Parfums said it would buy P&G's Rochas
fragrance brand for $108 million. Late last year, P&G struck
deals to sell its Camay and Zest soap brands to Unilever PLC and
battery maker Duracell to Warren Buffett's Berkshire Hathaway
Inc.
Write to Josh Beckerman at josh.beckerman@wsj.com
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