BETHESDA, Md., Jan. 22, 2015 /PRNewswire-iReach/ -- Healthy
Directions, a direct-to-consumer nutritional supplement retailer
and wholly-owned subsidiary of Helen of Troy Limited (NASDAQ: HELE), today
announced that it has joined with Dr. Yan
Ping Xu, a certified practitioner of Oriental medicine,
licensed acupuncturist and board certified herbalist. Dr. Xu
provides consumers with expert health guidance and nutritional
supplements that are based on ancient Traditional Chinese Medicine
(TCM) principles and therapies, but modernized in a clinical
setting.
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Dr. Xu joins Healthy Directions' team of health experts who are
leaders in the field of alternative and integrative medicine and
whose recommendations and nutritional products are based on years
of study, research, and clinical practice.
"We are excited that Dr. Xu has joined our roster of prestigious
doctors," said Connie Hallquist,
president of Healthy Directions. "She brings to Healthy Directions
a wealth of expertise in the area of Traditional Chinese Medicine,
which has become a sought-after modality in the U.S., and she is a
highly respected and internationally recognized clinician."
Shanghai born and American
educated, Dr. Xu received her BHS and MS in Oriental Medicine from
the Atlantic Institute of Oriental Medicine. While living in
China, she studied under Dr. He
Jin Shen—the first TCM PhD in China—to learn about TCM in the
treatment of thyroid disorders and also trained in integrative
herbal medicine at the Yue Yang Hospital's stroke and cancer units.
In addition to treating patients—including world-famous sports
figures and celebrities—at her state-of-the-art clinic in
Boca Raton, FL, Dr. Xu regularly
returns to China to receive
advanced TCM and integrative teaching in many notable hospitals.
Dr. Xu's nutritional supplements are clean, botanical formulas
based on TCM remedies, but modernized in a clinical setting. They
are manufactured in the United
States and safe for everyday use.
"I am extremely excited to join the Healthy Directions family of
doctors," said Dr. Xu. "Through this partnership, Healthy
Directions is extending the reach of my arms far beyond my clinic's
doors to share breakthrough botanical formulas which have been
healthfully helping and healing the East for centuries. Together
with HD we are thrilled to share 2000 years of botanical secrets
for sleep, happiness, wellness and anti-aging."
Dr. Xu's modern botanical formulas based on ancient TCM remedies
are now available at HealthyDirections.com or by calling toll free
1-866-599-9491.
About Healthy DirectionsHealthy Directions, a leading
health publisher and direct-to-consumer retailer of
doctor-formulated nutritional supplements and skincare products, is
dedicated to helping people lead healthier, happier lives. Healthy
Directions provides expert guidance and advanced nutritional
supplements from America's most knowledgeable and highly respected
integrative and alternative health doctors including Julian Whitaker, MD, Dr. David Williams, Stephen
Sinatra, MD, Susan Lark, MD,
Aaron Tabor, MD, Richard Wurtman, MD, Joseph Pergolizzi, Jr., MD, and Dr. Yan Ping Xu, DOM, AP.
About Helen of Troy Limited
Helen of Troy Limited is a
leading global consumer products company offering creative
solutions for its customers through a strong portfolio of
well-recognized and widely-trusted brands, including: Housewares:
OXO®, Good Grips®, Soft Works®,
OXO tot® and OXO Steel®; Healthcare/Home
Environment: Vicks®, Braun®,
Honeywell®, PUR®, Febreze®,
Stinger®, Duracraft® and
SoftHeat®; and Personal Care: Revlon®,
Vidal Sassoon®, Dr.
Scholl's®, Pro Beauty Tools®,
Sure®, Pert®, Infusium23®,
Brut®, Ammens®, Hot Tools®, Bed
Head®, Karina®, Ogilvie® and Gold
'N Hot®. The Nutritional Supplements segment was formed
with the recent acquisition of Healthy Directions, a U.S. market
leader in premium doctor-branded vitamins, minerals and
supplements, as well as other health products sold directly to
consumers. The Honeywell® trademark is used under
license from Honeywell International Inc. The Vicks®,
Braun®, Febreze® and Vidal Sassoon® trademarks are used
under license from The Procter & Gamble Company. The
Revlon® trademark is used under license from Revlon
Consumer Products Corporation. The Bed Head® trademark
is used under license from Unilever PLC. The Dr.
Scholl's® trademark is used under license from MSD
Consumer Care, Inc.
For in-depth information about Helen of Troy, please visit www.hotus.com.
Media Contact: Erica
Bullard, Healthy Directions, 240-744-1903,
ebullard@healthydirections.com
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SOURCE Healthy Directions