By Nathan Olivarez-Giles 

With Christmas, Hanukkah and New Year's Eve days away, cell towers will soon be jammed with video calls. Facebook Inc. is powering up its Messenger app in hopes that people choose it over its competitors. On Monday, Facebook updated Messenger on Apple Inc.'s iOS, Alphabet Inc.'s Android operating systems and the desktop web, adding six-way video calling.

With the update in place, up to six people can see each other live while chatting. But you can invite a larger group, up to 50. In that case, only the person speaking at the time will be seen. If several are speaking at once, the loudest will be seen.

Group video calling sets Facebook Messenger apart from Facebook's other messaging app, WhatsApp, as well as Snap Inc.'s Snapchat, Apple's FaceTime and Google Duo. These all allow users to communicate one to one.

This is more like the group video chats previously offered by Microsoft Corp.'s Skype and Alphabet's Google Hangouts -- services that have found more popularity among enterprise customers. However, like Snapchat, Facebook Messenger is trying to keep things fun, adding digital masks (fake glasses, mustaches and the like) that stick to your face as you chat. That feature is on iOS for now, but available on Android soon, Facebook said.

You can start a group video call in a pre-existing group text chat, using a camera icon in the upper right corner. If you want to start a new group call, just tap the "Calls" button on the bottom of the app, then select "Start group call." You will have the option to start the call in either video or voice. People you call will receive a notification and be able to join in on the video chat whenever they are ready.

The feature doesn't have anything to do with Facebook Live streaming, which lets users broadcast live video to their Facebook friends and followers, introduced earlier this year. That will remain limited to one live video feed.

Write to Nathan Olivarez-Giles at Nathan.Olivarez-giles@wsj.com

 

(END) Dow Jones Newswires

December 19, 2016 17:05 ET (22:05 GMT)

Copyright (c) 2016 Dow Jones & Company, Inc.
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