By Brent Kendall 

WASHINGTON--The European Commission's antitrust chief on Thursday said there are good reasons why competition enforcers in Europe are taking aim at Google Inc., even though the company avoided a legal challenge in the U.S.

European antitrust chief Margrethe Vestager, speaking during a press briefing, said, "It is important to realize that the situation is different here and in Europe. In Europe you'll find that Google has about, or more, than 90% of general Internet search. It's a dominant position." Google is the leading search provider in the U.S., but its share here isn't as high as in Europe.

Ms. Vestager said Google "is a successful company because they have good products. But the compliments, they stop when you get the suspicion that there may be an abuse of this very strong and dominant position."

Ms. Vestager traveled to Washington shortly after the European Commission, the executive body of the European Union, announced a complaint against Google Wednesday that alleged the company's search results unfairly favored its own shopping services over rivals. European antitrust enforcers had been investigating the U.S. search giant for five years.

Google has 10 weeks to answer the charges. The company on Wednesday said it strongly disagreed with the charges, saying any allegations of harm to consumers or competitors was "wide of the mark."

In the U.S., the Federal Trade Commission closed its detailed investigation of Google in early 2013 without bringing a case. Competition staffers at the FTC believed Google biased its search results to benefit its own services at the expense of rivals, but in "a close call," the staffers recommended against a broad lawsuit, citing legal hurdles and Google's "strong procompetitive justifications" for its actions.

FTC staffers did want to challenge three Google practices, including the company's alleged "scraping" of content from rival websites and its restrictions on the ability of advertisers to use competing platforms. The FTC agreed to close its probe after Google agreed to make voluntary changes to those practices.

Ms. Vestager said Europe's investigation of those issues remained ongoing. She said focusing the European Commission's charges on Google's alleged favorable treatment of its own shopping service was a way to get the case moving along.

"It is important to be more speedy in getting the question out, to be able for Google, for competitors, but most of all for consumers to see our concern," she said. The case could potentially establish a broader precedent for other instances in which Google favors its own products and services over others, she said.

News Corp, publisher of The Wall Street Journal and Dow Jones Newswires, on Tuesday joined a group of companies that have filed formal complaints with the European Commission regarding Google's competition practices.

The commission also Wednesday announced a new investigation into Google's conduct in relation to its Android operating system for smartphones.

During her Washington remarks Thursday, Ms. Vestager said she hadn't personally discussed Europe's planned Android probe with antitrust enforcers in the U.S. and other global jurisdictions. She said it was too early to give a timeline for that investigation.

Ms. Vestager, who took over as Europe's competition chief in November, is meeting with Justice Department and Federal Trade Commission officials while in Washington. She also will be making several public appearances in both Washington and New York over the next several days.

Write to Brent Kendall at brent.kendall@wsj.com

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