ADVFN - Advanced Financial Network.
HOME» NASDAQ » G » GOOG Stock Price » GOOG Stock News

Google Inc. Share News

 Google Inc. (mm) Stock Price
GOOG Stock Price
 Google Inc. (mm) Stock Chart
GOOG Stock Chart
 Google Inc. (mm) Stock News
GOOG Stock News
 Google Inc. (mm) Company Information
GOOG Company Information
 Google Inc. (mm) Stock Trades
GOOG Stock Trades

ALL THINGS DIGITAL: New Yahoo CEO's Plan: Back to the Future

(This story has been posted on All Things Digital, a website owned by Dow Jones.) By Peter Kafka Of ALL THINGS DIGITAL Ross Levinsohn wants to be known as more than a deal guy. Now he gets his chance. Assuming Yahoo gives its interim CEO real power--either by making him its actual CEO, or at least letting him behave as if he has the job--then he'll finally have full control of a giant media company. That's something he's been working toward for a long time, despite his rep as a guy who enjoys buying companies more than running them. Just like his predecessors, Levinsohn will have to untie Yahoo's knotty Asian problem. He'll also have to spend time repairing relationships with Facebook and figuring out what to do with a Microsoft search deal that hasn't been a huge success. But if Levinsohn gets to run Yahoo the way he wants to run Yahoo, he'll focus on getting the most of its media business, because that's his strength. Bear in mind that this is still a huge business--the portal attracts some 700 million visitors a month, which helped it generate nearly $1 billion in ad sales last quarter. But that business is listing and under attack from Google, Facebook and a swarm of nimble start-ups pulling eyeballs and dollars away. If you want to get a sense of what Levinsohn may try to do next, it's good to review what he did last year, when he had control of the company's U.S. operations--and what he tried to do but couldn't get done. --Ads: Yahoo used to have one of the Web's best sales operations, but those days are long gone. Levinsohn spent much of 2011 trying to fix that. Part of that involved restaffing his team, and part of it was a strategy that was supposed to cut out some of the ad tech middlemen and allow the company to increase its yield on the ads it sold. Those moves, which included a would-be alliance between Yahoo, AOL and Microsoft, all went into a holding pattern when Scott Thompson took over in January. Levinsohn will try restarting that again now. --M&A: Levinsohn has a reputation as a dealmaker because he's made some pretty big deals. Most notably, he brought MySpace to News Corp. in 2005, then helped the company secure a $900 million ad deal with Google (News Corp. also owns the All Things Digital web site and this newswire). Last year he tried to land another big fish, when he pushed to pursue Hulu. But Levinsohn couldn't get buy-in from then-CEO Carol Bartz, and Hulu's owners decided not to sell after all. I think Levinsohn would still be interested in the site, under certain conditions, but he'd need more cash than he has on hand to do it. Selling off his Asian assets might make that possible. If he can't land Hulu, I don't see him chasing after Instagram-like companies with big price tags and no near-term revenue plans. I do see him making some plays on cheaper start-ups, as well as some technology plays, to shore up/replace the company's very old infrastructure/platforms. -For continuously updated news from All Things Digital, see http://allthingsd.com.

Stock News for Google Inc. (GOOG)
DateTimeHeadline
12/19/201418:56:17Google Sues Mississippi Over Campaign to Restrict Searches
12/18/201415:45:08Liberty Media's CommerceHub Acquires E-Commerce Adviser Mercent
12/18/201413:37:25Falling Oil Prices Don't Give Clean-Energy Stocks the All-Clear
12/17/201412:04:14Security Firm Faults Coolpad Software
12/16/201420:21:09The Joys and Hype of Software Called Hadoop
12/16/201417:59:28TECH STOCKS: Google Leads Tech Stocks Lower
12/16/201417:04:28Google Cuts Patent Deal With Verizon--Update
12/16/201411:16:16Google, Verizon Enter Patent Agreement
12/14/201420:05:14The Internet's Future Lies Up in the Skies
12/08/201418:55:23TECH STOCKS: EBay Shares Rise On Ratings Upgrade
12/08/201400:31:18Grooveshark Tries to Play by the Rules With Online Radio App
12/05/201417:05:11U.S. Stocks Rise After Strong Jobs Report
12/05/201413:18:13U.S. Stocks Rally, Bonds Drop After Jobs Report
12/05/201412:01:04Cisco Systems Sues Rival Arista Networks -- Update
12/05/201411:31:12U.S. Stocks Rise, Bonds Drop After Jobs Report
12/05/201411:10:04Cisco Systems Sues Arista Networks
12/04/201417:48:29TECH STOCKS: Microsoft's A Rare Tech Gainer In Mixed Session
12/04/201409:09:55OnDeck Capital Boosts Size of Planned IPO to $207 Million
12/03/201423:40:02U.K. Targets Tech Firms With 'Google Tax'
12/03/201423:22:20Sweden's Klarna to Invest $100 Million in U.S. Launch

Google Inc. and other NASDAQ stock quotes are delayed by at least 20 minutes.
All other stock price and quote data is delayed by at least 15 minutes unless otherwise stated. By accessing the services available at ADVFN you are agreeing to be bound by ADVFN's Terms & Conditions
Contact Us | Copyright 1999-2007 ADVFN PLC. | Privacy Policy | Investment Warning | Data accreditations | Investor Relations

ADVFNADVFN ItalyADVFN GermanyADVFN FranceADVFN BrazilADVFN JapanADVFN UKADVFN US noad