Keurig KOLD, the New Beverage System that
Delivers In-Home Cold Beverage Spontaneity and Variety at the Push
of a Button, Just Made Entertaining Easier with Classic Margarita
and Mojito Cocktail Mixers
Keurig Green Mountain, Inc. (Keurig) (NASDAQ: GMCR), a personal
beverage system company that has revolutionized the way consumers
create and enjoy beverages, expands its Keurig® KOLD™ beverage
lineup with two new cocktail mixer brands, just in time for holiday
family and friend gatherings and drop-in visitors – Rita’s &
Tina’s™ and Union St. Lounge™ – both available in KOLD™ pods
beginning today on Keurig.com. These two new brands deliver a whole
new level of in-home entertaining flexibility with premium
margarita and mojito beverage mixers, all fresh-made cold, on
demand and ready to enjoy with the addition of your choice of
spirits.
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Rita's & Tina's™ Classic Margarita
KOLD™ pod cocktail mixer (Photo: Business Wire)
Developed as a skinny mixer, the new Rita’s & Tina’s™ brand
launches with a Classic Margarita KOLD™ pod cocktail mixer, at just
40 calories before adding spirits. Big on taste, small on calories,
Rita’s & Tina’s™ is a perfect addition to any girls’ night in
and creates an expertly portioned Margarita mix that’s ready to
enjoy with the addition of 2 ounces of your favorite tequila.
The Union St. Lounge™ brand, featuring premium ingredients in
classic varieties, debuts with a KOLD™ pod mixer to create one of
the world’s most popular cocktails, the Mojito. Simply place the
pod into the Keurig® KOLD™ drinkmaker and make the sparkling Mojito
mix directly into a 12 ounce glass. The ice-cold beverage is made
perfectly carbonated without a CO2 canister for a fast, delicious
drink every time. Add 2 ounces of your favorite white rum, stir and
enjoy!
“Keurig KOLD makes in-home bartending and entertaining so simple
and easy with ready-on-demand, precisely crafted cold,
non-alcoholic cocktail mixers,” said Tara Murphy, Senior Vice
President of Keurig KOLD. “From refreshing, light sparkling waters
to craft sodas to iced teas and now, perfectly blended cold
cocktail mixers, Keurig KOLD brings cold beverage spontaneity and
variety to your home and all your holiday gatherings.”
Keurig® KOLD™ cocktail mixer pods do not contain alcohol;
instead, they are designed to provide a blended, chilled mixer base
for authentic cocktail recipes that complement a variety of
spirits, garnishes and twists users can add based on their own
preferences. The KOLD™ pod features perfectly portioned ingredients
to ensure quality cocktails without time-consuming, messy
preparation.
Ideal for holiday entertaining and family gatherings year-round,
Keurig® KOLD™, which was introduced in September, is the first
beverage system that allows consumers to freshly make a wide range
of cold sparkling and still beverages at home at the push of a
button. The Keurig® KOLD™ system encourages choice and discovery,
including exclusive beverage brands from a broad range of beverage
categories like zero-calorie flavored seltzers, iced teas, flavored
waters, craft sodas, sports hydration drinks, and now cocktail
mixers. It also makes beloved favorite beverage brands from The
Coca-Cola Company and Dr Pepper Snapple Group.
Rita’s & Tina’s™ and Union St. Lounge™ brands join the
growing portfolio of cold beverage varieties within the Keurig®
KOLD™ system. Both mixer brands are designed exclusively for the
Keurig® KOLD™ system and specially formulated to deliver an
authentic cocktail experience. Rita’s & Tina’s™ and Union St.
Lounge™ brands are available to order on Keurig.com at $5.49 SRP
for a four-count box.
About Keurig Green Mountain, Inc.
Keurig Green Mountain, Inc. (Keurig) (NASDAQ: GMCR) is a
personal beverage system company revolutionizing the way consumers
enjoy their favorite beverages through the power of innovation,
technology, and strategic brand partnerships. With an expanding
family of more than 80 beloved brands and 575 beverages, our
Keurig® hot and Keurig KOLD™ beverage systems deliver quality,
convenience, and exceptional beverage choice at the simple push of
a button. As a company founded on social responsibility, we are
committed to using the power of business to brew a better world
through our work to build resilient supply chains, sustainable
products, thriving communities, and a water-secure world. By
reimagining how beverages can be created, personalized, and
enjoyed, we inspire consumer passion, turning everyday routines
into extraordinary experiences.
For more information visit: www.KeurigGreenMountain.com. To
purchase Keurig products: www.keurig.com, www.keurig.ca,
www.keurig.co.uk. For more information about the new Keurig KOLD™
system: http://www.keurig.com/kold
Keurig routinely posts information that may be of importance to
investors in the Investor Relations section of its website,
www.KeurigGreenMountain.com, including news releases and its
complete financial statements, as filed with the SEC. The Company
encourages investors to consult this section of its website
regularly for important information and news. Additionally, by
subscribing to the Company's automatic email news release delivery,
individuals can receive news directly from Keurig as it is
released.
Forward-Looking Statements
Certain information in this press release constitutes
"forward-looking statements." Forward-looking statements can be
identified by the fact that they do not relate strictly to
historical or current facts. They often include words such as
"believes," "expects," "anticipates," "estimates," "intends,"
"plans," "seeks" or words of similar meaning, or future or
conditional verbs, such as "will," "should," "could," "may,"
"aims," "intends," or "projects." However, the absence of these
words or similar expressions does not mean that a statement is not
forward-looking. These statements may relate to the success of
introducing and producing new product offerings. A forward-looking
statement is neither a prediction nor a guarantee of future events
or circumstances, and those future events or circumstances may not
occur. Management believes that these forward-looking statements
are reasonable as and when made. However, caution should be taken
not to place undue reliance on any such forward-looking statements
because such statements speak only as of the date when made. We
expressly disclaim any obligation to update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise. In addition, forward-looking statements
are subject to certain risks and uncertainties that could cause
actual results to differ materially from our historical experience
and our present expectations or projections. These risks and
uncertainties include, but are not limited to, those described in
Part I, "Item 1A. Risk Factors" and Part II "Item 7. Management's
Discussion and Analysis of Financial Condition and Results of
Operations" in our fiscal 2014 Annual Report filed on Form 10-K,
elsewhere in that report and those described from time to time in
our future reports filed with the Securities and Exchange
Commission.
KGM-G, KGM-US
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version on businesswire.com: http://www.businesswire.com/news/home/20151118005900/en/
Media:Keurig Green Mountain, Inc.Lynda McKinney,
781-418-3327Director, Public
Relationslynda.mckinney@keurig.comorInvestor:Keurig Green
Mountain, Inc.Kristi Bonner, 646-762-8095Senior Director, Investor
Relationskristi.bonner@keurig.com
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