New illy Coffee K-Cup Pods to be Available in
fall 2015
Keurig Green Mountain, Inc. (Keurig) (NASDAQ: GMCR), a leader in
specialty coffee, coffee makers, teas, and other beverages with its
innovative brewing technology, and illycaffè, recognized worldwide
for its innovation, quality, expertise and leadership in the coffee
industry, today announced a multi-year agreement to bring the illy®
brand and its signature illy blend coffee to K-Cup® pods for the
Keurig® hot brewing system in the United States and Canada.
Financial terms of the agreement were not disclosed.
“With such a rich brand heritage and super-premium coffee, illy
provides just the kind of experience Keurig fans love to discover
and enjoy,” said Mark Wood, Chief Product Officer, Hot Systems
at Keurig. “Offering illy for K-Cup pods combines our passion
for coffee and our deep commitment to deliver quality with the
convenience and consistency expected from Keurig brewed
beverages.”
The companies plan to launch a selection of illy® coffees in
K-Cup® pods beginning with limited distribution in fall 2015, with
plans to expand availability in 2016. Like illy’s coffees available
in other formats, each K-Cup® pod will contain illy’s distinctive
blend of nine Arabica beans from around the world, sourced through
direct trade to ensure utmost quality and traceability, according
to the principles of sustainable development. The results are a
consistently balanced taste that is smooth, rich, and full-bodied,
and soon to be available to Keurig® users who enjoy the simplicity
and consistency of Keurig® brewing.
“Over the past 82 years, the illy family has obsessively pursued
its passion to offer the best coffee in the world and to be the
world reference for coffee culture and excellence,” said Andrea
Illy, Chairman and CEO of illycaffè S.p.A. “We are pleased to
extend the illy experience to Keurig users looking for a premium
coffee that delivers extraordinary taste.”
Over 25 years ago, illy pioneered the direct trade model by
cultivating personal, long-lasting, relationships with farmers
directly working with them to grow the best of the best beans and
purchasing them at prices higher than market values to ensure the
growers make a good profit. Through illy’s Universita del Caffe, it
provides hands-on instruction to growers all over the world—helping
them to develop skills, techniques, and stay up-to-date on
innovations in sustainability, at no cost to them.
All illy® coffee K-Cup® pods will be marked with the Keurig
Brewed® seal indicating the product has passed rigorous testing,
assuring the quality, taste, and integrity consumers expect from
the Keurig® brand.
Keurig® hot system brewers use innovative brewing technology to
deliver a fresh-brewed, perfect single cup or carafe of hot or
brewed over ice coffee, tea, cocoa, or fruit brews every time at
just the touch of a button. The Keurig® hot brewing system was
recognized as the "Brand of the Year" in the single serve coffee
maker category in the 2015 Harris Poll EquiTrend® Equity Study. For
the fourth consecutive year, the Keurig® system has received the
highest ranking in the coffee maker category based on consumers'
perceptions of familiarity, quality, and purchase
consideration.
About illycaffé
illycaffè was founded in Trieste, Italy in 1933 and is
headquartered there today; the privately held company manufactures
and markets a unique blend of 100% Arabica coffee and is the
leading brand in the premium quality coffee sector. The U.S.
headquarters are in Rye Brook, New York.
Nearly 7 million cups of illy coffee are consumed daily
throughout the world, and the brand is sold in more than 140
countries and served in over 100,000 of the world’s finest
restaurants, cafés and hotels. There are approximately 230
monobrand illy shops/cafés in 43 countries.
Based on partnerships underpinned by the principles of
sustainable development, illy purchases green coffee beans directly
from growers of the highest quality Arabica and has long-term
relationships with the world’s best growers in Brazil, Central
America, India and Africa, sharing know-how and technology and
paying higher than market compensation. In 1999, the company
established the Coffee University and continues to operate with a
mission to foster and spread the culture of coffee; this center of
excellence in more than 20 countries provides comprehensive
academic and hands-on training for coffee growers, café owners,
baristas and enthusiasts covering every aspect of the product. In
2015 illy was named a World’s Most Ethical Company by the
Ethisphere Institute for a third consecutive year and is the
world’s only company to hold the Responsible Supply Chain Process
certification from DNV GL, a leading industrial standards
arbiter.
Approximately 1,084 official staff work for illy, and in 2014
the company posted consolidated revenues of €391 million. Illycaffè
is an official partner of Expo 2015, proudly creating and managing
the content, exhibits and events at the Expo Coffee Cluster and
participating in the USA Pavilion as official coffee partner.
www.illy.com
More information about illy and its products can be found at
www.illy.com and https://www.facebook.com/illy
Follow illy on twitter https://twitter.com/illyUSA
Follow illy on Instagram http://instagram.com/illy_coffee
About Keurig Green Mountain, Inc.
As a leader in specialty coffee, coffee makers, teas and other
beverages, Keurig Green Mountain (Keurig) (NASDAQ: GMCR), is
recognized for its award-winning beverages, innovative brewing
technology, and socially responsible business practices. The
Company has inspired consumer passion for its products by
revolutionizing beverage preparation at home and in the
workplace. Keurig supports local and global communities
by investing in sustainably-grown coffee and by its active
involvement in a variety of social and environmental projects. By
helping consumers drink for themselves, we believe we can brew a
better world. For more information
visit: www.KeurigGreenMountain.com. To
purchase Keurig® products
visit: www.Keurig.com or www.Keurig.ca. For more
information about the new Keurig® KOLD™ system, coming soon:
www.Keurig.com/kold
Keurig routinely posts information that may be of
importance to investors in the Investor Relations section of its
website, www.KeurigGreenMountain.com, including news releases
and its complete financial statements, as filed with the SEC.
The Company encourages investors to consult this section of its
website regularly for important information and news. Additionally,
by subscribing to the Company's automatic email news release
delivery, individuals can receive news directly
from Keurig as it is released.
Keurig Green Mountain Forward-Looking Statements
Certain information in this press release constitutes
"forward-looking statements." Forward-looking statements can be
identified by the fact that they do not relate strictly to
historical or current facts. They often include words such as
"believes," "expects," "anticipates," "estimates," "intends,"
"plans," "seeks" or words of similar meaning, or future or
conditional verbs, such as "will," "should," "could," "may,"
"aims," "intends," or "projects." However, the absence of these
words or similar expressions does not mean that a statement is not
forward-looking. These statements may relate to the success of
introducing and producing new product offerings. A forward-looking
statement is neither a prediction nor a guarantee of future events
or circumstances, and those future events or circumstances may not
occur. Management believes that these forward-looking statements
are reasonable as and when made. However, caution should be taken
not to place undue reliance on any such forward-looking statements
because such statements speak only as of the date when made. We
expressly disclaim any obligation to update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise. In addition, forward-looking statements
are subject to certain risks and uncertainties that could cause
actual results to differ materially from our historical experience
and our present expectations or projections. These risks and
uncertainties include, but are not limited to, those described in
Part I, "Item 1A. Risk Factors" and Part II "Item 7. Management's
Discussion and Analysis of Financial Condition and Results of
Operations" in our fiscal 2014 Annual Report filed on Form 10-K,
elsewhere in that report and those described from time to time in
our future reports filed with the Securities and Exchange
Commission.
KGM-G
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version on businesswire.com: http://www.businesswire.com/news/home/20150826005538/en/
Media:Keurig Green MountainKristen Mercure,
802-488-2498kristen.mercure@keurig.comorilly caffè North
AmericaAdam Paige,
914-253-4436Adam.Paige@illy.comorillycaffèGiovanna Gregori, +39 333
6810845Giovanna.Gregori@illy.comorInvestors:Keurig Green
MountainKristi Bonner, 646-762-8095kristi.bonner@keurig.com
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