Larger Pod is Recyclable and Offers Coffee
Enthusiasts the Ability to Brew Even More of Their Favorite
Beverages in the Keurig® 2.0 System
Keurig Green Mountain, Inc. (Keurig) (NASDAQ: GMCR), a leader in
specialty coffee, coffee makers, teas and other beverages with its
innovative brewing technology, announces the addition of Keurig®
K-Mug® pods: pods that brew a large travel mug-size of your
favorite beverage, offering even more brewing options within the
Keurig® 2.0 brewing system. Keurig® 2.0, which debuted in Fall
2014, is the most advanced hot beverage system ever made by Keurig
and the first Keurig® brewer with the ability to brew a single cup,
a four-cup carafe, and now a travel mug size of coffee.
Keurig Makes Coffee To-Go Easier with
Launch of Recyclable K-Mug(R) Pods for Keurig(R) 2.0 System (Photo:
Business Wire)
Available exclusively on Keurig.com, the new K-Mug® pods are
specially formulated to deliver the quality and strength of flavor
that Keurig 2.0 brewer users expect when brewing 12-, 14-, and
16-ounce coffee and other beverages, accommodating both on-the-go
lifestyles and those mornings that require more than a cup but less
than a carafe.
“When we launched Keurig 2.0, one of the key insights we heard
from consumers is that they want to brew more: they want to brew
larger quantities of coffee, and they also want more brewing
options to accommodate their varying drink occasions throughout the
day. The introduction of the K-Mug pod satisfies those desires,
giving our fans the choice to brew an even wider range of sizes in
the Keurig 2.0 system with the assurance that no matter how they
customize the size of their brew, they will still get the perfect,
high-quality beverage they expect in their cup,” said Mark Wood,
Keurig’s Chief Product Officer of Hot Systems.
Similar to K-Carafe® and Vue® pods, K-Mug® pods are recyclable.
The pod’s plastic cup is made from polypropylene (#5) plastic, and
can be quickly and easily separated from the lid and filter for
recycling.
K-Mug® pods join the current line-up of over 400 different
beverage varieties from 60+ brands available in the Keurig® 2.0
system, including all of the top ten best-selling coffee brands in
the U.S. K-Mug® pods will launch with the following hot beverage
favorites:
- Green Mountain Coffee® Breakfast
Blend
- Green Mountain Coffee® Dark Magic®
- Green Mountain Coffee® French
Vanilla
- The Original Donut Shop® Regular
- Donut House Collection® Donut House®
Coffee
With the introduction of the K-Mug® travel-size pod, Keurig® 2.0
users now have nine brew settings to choose from, ranging in size
from four ounces to four-cup carafe. K-Mug® pods, which are also
compatible with Keurig® Vue® brewing systems, include the Keurig
2.0 Brewing Technology™. This interactive technology offers
distinct consumer benefits of automatic adjustment of brew
temperature and size control depending on which pod is inserted,
which ensures excellent quality and a consistent brewing experience
and allows for the one-touch simplicity consumers love about the
Keurig brand. Look for the Keurig® logo on favorite K-Cup®, K-Mug®,
K-Carafe® or Vue® pods to ensure a delicious cup every time.
As a recyclable pod, the K-Mug® pod is another important step
that shows Keurig’s continued progress to reduce the environmental
footprint of the Keurig® brewing system and its progress toward
achieving its broader 2020 sustainability targets. The K-Mug® pod’s
plastic cup is made from polypropylene (#5) plastic, and can be
separated from the lid and filter for recycling. With the K-Mug®
pod introduction, three of the four pod formats available for the
Company’s Keurig® 2.0 system -- Vue®, K-Mug® and K-Carafe® pods --
are now recyclable. Keurig has a stated target to have 100% of its
K-Cup® pods be recyclable by 2020, with incremental portions of its
K-Cup® pods transitioning to a recyclable format each year between
now and 2020.
For more information on Keurig® 2.0 and the available varieties
of K-Mug® pods, visit Keurig.com.
For more information about Keurig’s sustainability achievements
and targets, please view our recently published 2014 Sustainability
Report and the Sustainability portion of our website.
About Keurig Green Mountain, Inc.As a leader in specialty
coffee, coffee makers, teas and other beverages, Keurig Green
Mountain (Keurig) (NASDAQ: GMCR), is recognized for its
award-winning beverages, innovative Keurig® brewing technology, and
socially responsible business practices. The Company has inspired
consumer passion for its products by revolutionizing beverage
preparation at home and in the workplace. Keurig supports local and
global communities by investing in sustainably-grown coffee and by
its active involvement in a variety of social and environmental
projects. By helping consumers drink for themselves, we believe we
can brew a better world. For more information visit:
www.KeurigGreenMountain.com. To purchase Keurig® products visit:
www.Keurig.com or www.Keurig.ca.
Keurig routinely posts information that may be of importance to
investors in the Investor Relations section of its website,
www.KeurigGreenMountain.com, including news releases and its
complete financial statements, as filed with the SEC. The Company
encourages investors to consult this section of its website
regularly for important information and news. Additionally, by
subscribing to the Company's automatic email news release delivery,
individuals can receive news directly from Keurig as it is
released.
Keurig Green Mountain Forward-Looking StatementsCertain
information in this press release constitutes "forward-looking
statements." Forward-looking statements can be identified by the
fact that they do not relate strictly to historical or current
facts. They often include words such as "believes," "expects,"
"anticipates," "estimates," "intends," "plans," "seeks" or words of
similar meaning, or future or conditional verbs, such as "will,"
"should," "could," "may," "aims," "intends," or "projects."
However, the absence of these words or similar expressions does not
mean that a statement is not forward-looking. These statements may
relate to: the expected impact of raw material costs and our
pricing actions on our results of operations and gross margins,
expected trends in net sales and earnings performance and other
financial measures, the expected productivity and working capital
improvements, the success of introducing and producing new product
offerings, the impact of foreign exchange fluctuations, the
adequacy of internally generated funds and existing sources of
liquidity, such as the availability of bank financing, the expected
results of operations of businesses acquired by us, our ability to
issue debt or additional equity securities, projections for future
capital expenditures, our expectations regarding purchasing shares
of our common stock under the existing authorizations, projections
of payment of dividends, the impact of pending shareholder
litigation, and the impact of antitrust litigation pending against
the Company in the United States and Canada. A forward-looking
statement is neither a prediction nor a guarantee of future events
or circumstances, and those future events or circumstances may not
occur. Management believes that these forward-looking statements
are reasonable as and when made. However, caution should be taken
not to place undue reliance on any such forward-looking statements
because such statements speak only as of the date when made. We
expressly disclaim any obligation to update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise. In addition, forward-looking statements
are subject to certain risks and uncertainties that could cause
actual results to differ materially from our historical experience
and our present expectations or projections. These risks and
uncertainties include, but are not limited to, those described in
Part I, "Item 1A. Risk Factors" and Part II "Item 7. Management's
Discussion and Analysis of Financial Condition and Results of
Operations" in our fiscal 2014 Annual Report filed on Form 10-K,
elsewhere in that report and those described from time to time in
our future reports filed with the SEC.
KGM-G, KGM-US
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150323005953/en/
Keurig Green Mountain, Inc.Media Contact:Lynda McKinney,
781-418-3327Director, Public
Relationslynda.mckinney@keurig.comorInvestor Contact:Kristi
Bonner, 646-762-8095Senior Director, Investor
Relationskristi.bonner@gmcr.com
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