ADVFN - Advanced Financial Network.
HOME» NASDAQ » G » GMCR Stock Price » GMCR Stock News

Green Mountain Coffee Roasters Share News

 Green Mountain Coffee Roasters (mm) Stock Price
GMCR Stock Price
 Green Mountain Coffee Roasters (mm) Stock Chart
GMCR Stock Chart
 Green Mountain Coffee Roasters (mm) Stock News
GMCR Stock News
 Green Mountain Coffee Roasters (mm) Company Information
GMCR Company Information
 Green Mountain Coffee Roasters (mm) Stock Trades
GMCR Stock Trades

Green Mountain Looks To Differentiate From Starbucks Verismo

DOW JONES NEWSWIRES Green Mountain Coffee Roasters Inc. (GMCR) responded to Starbucks Corp.'s (SBUX) recently unveiled plans to push into the single-serve coffee market by looking to differentiate its Keurig brewing machine from Starbucks's Verismo, which should debut this fall. Starbucks, the Seattle-based coffee giant, said Thursday it developed the Verismo single-serve system with Germany-based Krueger GmbH & Co. to make espresso-based beverages and brewed coffee using a high-pressure system. Green Mountain, the predominant maker of single-serve coffee machines in the U.S., saw its shares tumble following Starbucks's news and is down 14% premarket at $53.50. Green Mountain said, however, its Keurig brewer uses low pressure to brew non-espresso coffee and tea, meaning Starbucks may not become a direct competitor to its core business. Green Mountain Chief Executive Lawrence J. Blanford said the two companies continue to collaborate in the low-pressure Keurig brewing system, in which Starbucks will continue to sell packs, called K-cups, of Starbucks- and Tazo-branded coffee and tea for use in the Keurig. He added that "there also is opportunity for complementary high-pressure espresso-based systems," as Green Mountain is in a joint development with Luigi Lavazza SpA on a high-pressure capsule-based espresso system targeting North American consumers. Starbucks Chief Executive Howard Schultz on Thursday also cited his company's continued relationship with Green Mountain and the difference between the Keurig and Verismo machines. "We believe the category is still in its nascent stage. We have an opportunity to launch the Verismo system but also to support Green Mountain," he had said. "It's in both our interests for Starbucks and Green Mountain to cooperate in a way where we continue to sell those K-cups in the same spirit as when we began." The move is part of Starbucks's strategy of becoming a broader consumer products company rather than relying so heavily on its retail stores. Starbucks's shares are up 2.3% at $51.52 in premarket trading. -By Ben Fox Rubin, Dow Jones Newswires; 212-416-3108; ben.rubin@dowjones.com

Stock News for Green Mountain Coffee Roasters (GMCR)
DateTimeHeadline
08/27/201517:05:03Statement of Changes in Beneficial Ownership (4)
08/26/201508:00:00Keurig Fans Can Now Live Happilly with illy Brand Coffee
08/26/201508:00:00Les amateurs de la marque Keurig pourront désormais savourer...
08/18/201517:20:21Initial Statement of Beneficial Ownership (3)
08/17/201515:33:00SHAREHOLDER UPDATE: Levi & Korsinsky, LLP Notifies Shareholders...
08/14/201517:11:00GPM Announces Expanded Class Period in the Securities Class Action...
08/13/201513:29:00GPM Reminds Investors of the Upcoming Deadline in the Class Action...
08/06/201512:44:00GMCR INVESTOR ALERT: The Law Offices of Howard G. Smith Reminds...
08/06/201510:03:00Shareholder Alert: Bronstein, Gewirtz & Grossman, LLC Reminds...
08/06/201509:51:08U.S. Hot Stocks: Hot Stocks to Watch
08/05/201516:37:34Quarterly Report (10-q)
08/05/201516:07:01Current Report Filing (8-k)
08/05/201516:00:00Keurig Green Mountain Reports Third Quarter 2015 Results, Announces...
08/04/201517:17:04Statement of Changes in Beneficial Ownership (4)
08/04/201517:15:22Statement of Changes in Beneficial Ownership (4)
08/03/201513:10:00Green Mountain Coffee® Unveils Exclusive Reserve Collection...
07/30/201513:53:00SHAREHOLDER ALERT: Levi & Korsinsky, LLP Notifies Shareholders...
07/22/201514:17:00SHAREHOLDER ALERT: Levi & Korsinsky, LLP Reminds Shareholders...
07/21/201511:47:00The Law Offices of Howard G. Smith Announces the Filing of a...
07/16/201516:30:00Keurig Green Mountain Announces Timing of Fiscal Third Quarter...

Green Mountain Coffee Roasters and other NASDAQ stock quotes are delayed by at least 20 minutes.
All other stock price and quote data is delayed by at least 15 minutes unless otherwise stated. By accessing the services available at ADVFN you are agreeing to be bound by ADVFN's Terms & Conditions
Contact Us | Copyright 1999-2007 ADVFN PLC. | Privacy Policy | Investment Warning | Data accreditations | Investor Relations

ADVFNADVFN ItalyADVFN GermanyADVFN FranceADVFN BrazilADVFN JapanADVFN UKADVFN US noad