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Starbucks 'Bold' Single-Serve Move Could Rival Green Mountain

By Annie Gasparro Of DOW JONES NEWSWIRES NEW YORK -(Dow Jones)- Green Mountain Coffee Roasters Inc. (GMCR) may be in for a rough road ahead, now that Starbucks Corp. (SBUX) has indicated its intention to enter the single-serve coffee space as the competition. Starbucks' Chief Executive Howard Schultz said in a memo Thursday that the company has "very bold" plans for its single-serve coffee. "At this nascent stage [in the single-serve coffee industry], there are numerous contenders but no demonstrated, long-term winners related to any format, geography or machine," he says. The memo, originally reported by CNBC, goes on to say that while Green Mountain has "emerged as an early leader ... patents alone do not determine market winners." Green Mountain shares closed down 7.7% Thursday at $40.71, and continued to fall in late trading. A Green Mountain spokeswoman wasn't immediately available for comment. Starbucks' long-standing distribution deal with Kraft Foods Inc. (KFT) expires March 1. As a result, speculation has been circling in recent weeks as to whether Starbucks will move on to partner with Green Mountain for its popular Keurig single-serve coffee machines and the K-Cup coffee packets that go with them. Investors seem to be interpreting Schultz's comments as essentially dispelling these rumors. Schultz notes in his memo that certain Green Mountain patents for the K-Cups expire in about 18 months, and that only 6% of households in the U.S. own a single-serve brewer, leaving plenty of room for a new competitor in the industry. Schultz also indicated that Starbucks foresees the industry leader in the U.S. as one with an open system, unlike the Keurig which is only compatible with K-Cups. Starbucks announced Tuesday it will provide single-serve coffee packets for up to 500,000 hotel rooms through a partnership with Courtesy Products. -By Annie Gasparro, Dow Jones Newswires; 212-416-2244; annie.gasparro@dowjones.com

Stock News for Green Mountain Coffee Roasters (GMCR)
DateTimeHeadline
03/17/201416:55:36MARKET SNAPSHOT: U.S. Stocks Rise; S&P 500 Positive For The Year
03/17/201412:52:26MARKET SNAPSHOT: U.S. Stocks Up; S&P 500 Positive For The Year
03/17/201409:37:33U.S. Hot Stocks: Hot Stocks to Watch
03/14/201418:50:43Keurig Green Mountain Added to S&P 500 Index
03/14/201410:00:12Starbucks to End Exclusivity Deal with Keurig
02/06/201417:21:39MARKET SNAPSHOT: U.S. Stocks See Best Gains In 7 Weeks
02/06/201414:01:15MARKET SNAPSHOT: U.S. Stocks Rally On Data, Upbeat Earnings
02/06/201412:32:47MARKET SNAPSHOT: Dow Rallies Triple Digits On Upbeat Labor-market...
02/06/201412:29:52MARKET SNAPSHOT: U.S. Stocks Open Higher; Disney Jumps On Results
01/31/201416:08:17Jobs Report, Yellen, Results from Media Companies, Twitter, GM...
11/21/201313:30:41Einhorn: Still Long Apple, Still Short Green Mountain -CNBC
11/21/201309:22:14U.S. Hot Stocks Futures: Hot Stocks to Watch
11/20/201317:40:44Green Mountain Profit Jumps 38% as Sales Rise
11/15/201309:18:03OZ Management LP 3Q 13F: Largest Eliminations
11/15/201309:01:33HBK Investments LP 3Q 13F: Holdings As Of Sep 30 -2-
11/15/201309:01:33HBK Investments LP 3Q 13F: Holdings As Of Sep 30
11/15/201308:53:17D. E. Shaw & Co. LP 3Q 13F: Holdings As Of Sep 30 -2-
11/15/201308:53:17D. E. Shaw & Co. LP 3Q 13F: Holdings As Of Sep 30
11/15/201308:39:36Kingdon Capital Management 3Q 13F: Largest Eliminations
11/15/201308:39:34Kingdon Capital Management 3Q 13F: Holdings As Of -2-

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