Rocket Fuel Grants Equity Awards For December Under Its 2016 Inducement Equity Incentive Plan
December 13 2016 - 5:14PM
Business Wire
Rocket Fuel (NASDAQ:FUEL), a leading programmatic marketing
platform provider, today announced that it granted equity awards to
new employees who are not executive officers of the company on
December 12, 2016, under its 2016 Inducement Equity Incentive Plan
(the “Plan”). The Plan was originally adopted by the board of
directors of the company effective March 4, 2016 in accordance with
NASDAQ Listing Rule 5635(c)(4).
The company granted nonstatutory stock options to purchase an
aggregate of up to 124,500 shares of Rocket Fuel common stock to
ten new employees. Each option has a 10-year term and an exercise
price of $1.95 per share, which was the closing price of Rocket
Fuel’s common stock on the grant date. Each option will vest as to
25% of the award on the first anniversary of its vesting start date
and as to 1/48th of the award each month thereafter, subject to
continued employment through each vesting date.
The grants were approved by the compensation committee of the
company’s board of directors on December 12, 2016. As required by
NASDAQ Listing Rule 5635(c)(4), each grant was made as a material
inducement for the employee entering into an employment
relationship with the company.
About Rocket Fuel
A leading programmatic marketing platform provider, Rocket Fuel
Inc. (NASDAQ:FUEL) offers brands, agencies, and platform partners
managed services, as well as a SaaS-based Data Management Platform
(DMP) and Demand Side Platform (DSP), to optimize performance,
awareness, and lift across marketing objectives, channels and
devices. By applying artificial intelligence at big data scale,
Rocket Fuel's Moment Scoring™ technology performs a real-time
calculation of each ad opportunity based on a marketer's goal to
determine the likelihood a consumer will engage in a desired
action. Moment Scoring technology is designed to go beyond 1:1
marketing by learning to predict what marketing actions to take
with a campaign at a precise moment in time, which results in a
much more efficient use of marketing dollars. Headquartered in
Redwood City, California, Rocket Fuel has over 20 offices
worldwide.
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version on businesswire.com: http://www.businesswire.com/news/home/20161213006368/en/
Rocket FuelMedia Contact:Bite Communications for Rocket
FuelBethany Mullinix,
415-817-9990Rocket_fuel@biteglobal.comorInvestor
Relations:Rocket FuelJane Underwood,
650-517-2045ir@rocketfuel.com
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