Rocket Fuel Grants Equity Awards Under Its 2016 Inducement Equity Incentive Plan
September 09 2016 - 7:24PM
Business Wire
Rocket Fuel (NASDAQ:FUEL), a leading programmatic marketing
platform provider, today announced that it granted equity awards to
new employees who are not executive officers of the company on
September 7, 2016, under its 2016 Inducement Equity Incentive Plan
(the “Plan”). The Plan was originally adopted by the board of
directors of the company effective March 4, 2016 in accordance with
NASDAQ Listing Rule 5635(c)(4).
The company granted nonstatutory stock options to purchase an
aggregate of up to 33,000 shares of Rocket Fuel common stock to six
new employees. Each option has a 10-year term and an exercise price
of $3.16 per share, which was the closing price of Rocket Fuel’s
common stock on the grant date. Each option will vest as to 25% of
the award on the first anniversary of its vesting start date and as
to 1/48th of the award each month thereafter, subject to continued
employment through each vesting date.
The grants were approved by the compensation committee of the
company’s board of directors on September 7, 2016. As required by
NASDAQ Listing Rule 5635(c)(4), each grant was made as a material
inducement for the employee entering into an employment
relationship with the company.
About Rocket Fuel
A leading programmatic marketing platform provider, Rocket Fuel
Inc. (NASDAQ:FUEL) offers brands, agencies, and platform partners
managed services, as well as a SaaS-based Data Management Platform
(DMP) and Demand Side Platform (DSP), to optimize performance,
awareness, and lift across marketing objectives, channels and
devices. By applying artificial intelligence at big data scale,
Rocket Fuel's Moment Scoring™ technology performs a real-time
calculation of each ad opportunity based on a marketer's goal to
determine the likelihood a consumer will engage in a desired
action. Moment Scoring technology is designed to go beyond 1:1
marketing by learning to predict what marketing actions to take
with a campaign at a precise moment in time, which results in a
much more efficient use of marketing dollars. Headquartered in
Redwood City, California, Rocket Fuel has over 20 offices
worldwide.
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version on businesswire.com: http://www.businesswire.com/news/home/20160909005989/en/
Media Contact:Rocket FuelKristin Holloway,
650-481-6178pr@rocketfuel.comorInvestor Relations:Rocket
FuelJane Underwood, 650-517-2045ir@rocketfuel.com
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