Rocket Fuel Grants Equity Awards Under its 2016 Inducement Equity Incentive Plan
May 12 2016 - 4:15PM
Business Wire
Rocket Fuel Inc. (NASDAQ:FUEL), a leading programmatic marketing
platform provider, today announced that it granted equity awards to
new employees who are not executive officers of the company on May
8, 2016, under its 2016 Inducement Equity Incentive Plan (the
“Plan”). The Plan was originally adopted by the board of directors
of the company effective March 4, 2016 in accordance with NASDAQ
Listing Rule 5635(c)(4).
The company granted nonstatutory stock options to purchase an
aggregate of up to 55,000 shares of Rocket Fuel common stock to
five new employees. Each option has a 10-year term and an exercise
price of $2.64 per share, which was the closing price of Rocket
Fuel’s common stock on the last trading day prior to the grant
date. Each option will vest as to 25 percent of the award on the
first anniversary of the employee’s start date and as to 1/48th of
the award each month thereafter, subject to continued employment
through each vesting date. The company also granted 12,150
restricted stock units (“RSUs”) to two new employees. The RSUs will
vest as to 25 percent of the awards one year from the vesting start
date (February 10, 2016 for one employee and April 10, 2016 for the
other employee) and as to 12.5 percent of the award every six
months thereafter, subject to continued employment through each
vesting date.
The grants were approved by the compensation committee of the
company’s board of directors on May 8, 2016. As required by NASDAQ
Listing Rule 5635(c)(4), each grant was made as a material
inducement for the employee entering into an employment
relationship with the company.
About Rocket Fuel
A leading programmatic marketing platform provider, Rocket Fuel
Inc. (NASDAQ:FUEL) offers brands, agencies, and platform partners
managed services, as well as a SaaS-based Data Management Platform
(DMP) and Demand Side Platform (DSP), to optimize performance,
awareness, and lift across marketing objectives, channels and
devices. By applying artificial intelligence at big data scale,
Rocket Fuel's Moment Scoring™ technology performs a real-time
calculation of each ad opportunity based on a marketer's goal to
determine the likelihood a consumer will engage in a desired
action. Moment Scoring technology is designed to go beyond 1:1
marketing by learning to predict what marketing actions to take
with a campaign at a precise moment in time, which results in a
much more efficient use of marketing dollars. Rocket Fuel serves
more than 75 of the Ad Age 100, three of the top five agency
holding company trading desks, and partners with some of the
world's leading CRM platforms, marketing platforms and systems
integrators. Headquartered in Redwood City, California, Rocket Fuel
has over 20 offices worldwide.
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version on businesswire.com: http://www.businesswire.com/news/home/20160512005370/en/
Media Contact:Rocket FuelKristin Holloway,
650-481-6178pr@rocketfuel.comorInvestor Relations:The
Blueshirt GroupWhitney Kukulka, 650-481-6082ir@rocketfuel.com
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