Rocket Fuel Grants Equity Awards Under Its 2016 Inducement Equity Incentive Plan
March 18 2016 - 4:15PM
Business Wire
Rocket Fuel (NASDAQ: FUEL), a leading Programmatic Marketing
Platform provider, today announced that it granted an equity award
to its new chief financial officer on March 16, 2016, under its
2016 Inducement Equity Incentive Plan (the “Plan”). The Plan was
originally adopted by the Board of Directors of the company
effective March 4, 2016 in accordance with NASDAQ Listing Rule
5635(c)(4).
The company granted a nonstatutory stock option to purchase an
aggregate of up to 414,150 shares of Rocket Fuel common stock to
Rex Jackson, who joined the company as chief financial officer on
March 16, 2016. The option has a 10-year term and an exercise price
of $3.41 per share, which was the closing price of Rocket Fuel’s
common stock on the grant date. The option will vest as to 25% of
the award on the first anniversary of Mr. Jackson’s start date and
as to 1/48th of the award each month thereafter, subject to Mr.
Jackson’s continued employment through each relevant date.
The grant was approved by the Compensation Committee of the
company’s Board of Directors effective March 16, 2016. As required
by NASDAQ Listing Rule 5635(c)(4), the grant was made as a material
inducement for Mr. Jackson entering into an employment relationship
with the company.
About Rocket Fuel
A leading Programmatic Marketing Platform provider, Rocket Fuel
Inc. (NASDAQ: FUEL) offers brands, agencies, and platform partners
managed services, as well as a SaaS-based Data Management Platform
(DMP) and Demand Side Platform (DSP), to optimize performance,
awareness, and lift across marketing objectives, channels and
devices. By applying artificial intelligence at big data scale,
Rocket Fuel’s Moment Scoring™ technology performs a real-time
calculation of each ad opportunity based on a marketer’s goal to
determine the likelihood a consumer will engage in a desired
action. Moment Scoring technology is designed to go beyond 1:1
marketing by learning to predict what marketing actions to take
with a campaign at a precise moment in time, which results in a
much more efficient use of marketing dollars. Rocket Fuel serves
more than 75 of the Ad Age 100, three of the top five agency
holding company trading desks, and partners with some of the
world’s leading CRM platforms, marketing platforms and systems
integrators. Headquartered in Redwood City, California, Rocket Fuel
has over 20 offices worldwide.
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version on businesswire.com: http://www.businesswire.com/news/home/20160318005134/en/
Investor Relations Contact:The Blueshirt GroupWhitney
Kukulka, 415-489-2187ir@rocketfuel.comorMedia Contact:Rocket
FuelKristin Holloway, 650-481-6178pr@rocketfuel.com
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