Media Alert: Rocket Fuel’s Demand Side Platform Dramatically Boosts Performance for AUDIENCEX Clients
March 01 2016 - 6:00AM
Business Wire
Moment Scoring™ Technology Delivers 93 Percent
Reduction in Cost Per Acquisition
Rocket Fuel (NASDAQ:FUEL), a leading Programmatic Marketing
Platform provider, today published a customer success story that
illustrates the power of Rocket Fuel’s Demand Side Platform (DSP)
with Moment Scoring to deliver highly efficient marketing outcomes
for the small and medium sized business (SMB) market served by
AUDIENCEX, an advertising technology and marketing company that
provides strategic expertise in performance marketing channels and
delivers end-to-end digital solutions for brands and agency
partners.
“What we discovered was that Rocket Fuel performed really well,
far beyond the performance that we were getting with three other
DSPs we were using,” said Ben Tiernan, EVP, Managed Service at
AUDIENCEX.
The AUDIENCEX team works with several traditional self-service
DSPs to run campaigns, but promises clients to dutifully evaluate
new platforms that can add greater value. By adopting the Rocket
Fuel DSP, the AUDIENCEX team aimed to cut down on the time they
spent manually managing campaigns while boosting overall
performance.
As the AUDIENCEX team began moving campaigns onto the Rocket
Fuel DSP, they observed improvements almost immediately. One
AUDIENCEX client, a medical research firm, sought to prospect and
recruit for clinical trials among sufferers of a specific disease.
The campaign had been running on a traditional DSP operating on
keyword targeting and other prescriptive tactics. But when the
campaign was moved to Rocket Fuel and set up with unconstrained
Moment Scoring optimization, the improvement was staggering.
“Our previous method had a CPA of $2,600 for a signup,” Tiernan
says. “With Rocket Fuel, that CPA went down to $187. And the
velocity was impressive, too. We saw conversions more than
quadruple in half the time. Since then we’ve been steadily
migrating other accounts onto Rocket Fuel.”
“SMB owners have demonstrated strong demand for programmatic
marketing due to their desire to benefit from the technology’s
ability to optimize media spend and identify new audience
segments,” said James Huang, vice president of global alliances and
channels at Rocket Fuel. “By partnering with AUDIENCEX we are able
to fully support the SMB market with a comprehensive managed
service offering, the only one of its kind serving small business
owners’ marketing needs.”
Full details on AUDIENCEX’s success with Rocket Fuel can be
found in the featured success story at
http://rocketfuel.com/casestudy/audiencex/. To date, Rocket Fuel
has profiled the success of more than 50 satisfied clients in
published case studies, all of which are available at
http://rocketfuel.com/customers.
About Rocket Fuel
A leading Programmatic Marketing Platform provider, Rocket Fuel
(NASDAQ: FUEL) offers brands, agencies, and platform partners
managed services, as well as a SaaS-based Data Management Platform
(DMP) and Demand Side Platform (DSP), to optimize performance,
awareness, and lift across marketing objectives, channels and
devices. By applying artificial intelligence at big data scale,
Rocket Fuel’s Moment Scoring™ technology performs a real-time
calculation of each ad opportunity based on a marketer’s goal to
determine the likelihood a consumer will engage in a desired
action. Moment Scoring is designed to go beyond 1:1 marketing by
learning to predict what marketing actions to take with a campaign
at a precise moment in time, which results in a much more efficient
use of marketing dollars. Rocket Fuel serves 96 of the Ad Age 100,
three of the top five agency holding company trading desks, and
partners with some of the world’s leading CRM platforms, marketing
platforms and systems integrators. Headquartered in Redwood City,
California, Rocket Fuel has more than 20 offices worldwide.
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version on businesswire.com: http://www.businesswire.com/news/home/20160301005844/en/
Rocket FuelKristin Holloway, 650-481-6178pr@rocketfuel.com
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