Moment Scoring™ Technology Delivers 93 Percent Reduction in Cost Per Acquisition

Rocket Fuel (NASDAQ:FUEL), a leading Programmatic Marketing Platform provider, today published a customer success story that illustrates the power of Rocket Fuel’s Demand Side Platform (DSP) with Moment Scoring to deliver highly efficient marketing outcomes for the small and medium sized business (SMB) market served by AUDIENCEX, an advertising technology and marketing company that provides strategic expertise in performance marketing channels and delivers end-to-end digital solutions for brands and agency partners.

“What we discovered was that Rocket Fuel performed really well, far beyond the performance that we were getting with three other DSPs we were using,” said Ben Tiernan, EVP, Managed Service at AUDIENCEX.

The AUDIENCEX team works with several traditional self-service DSPs to run campaigns, but promises clients to dutifully evaluate new platforms that can add greater value. By adopting the Rocket Fuel DSP, the AUDIENCEX team aimed to cut down on the time they spent manually managing campaigns while boosting overall performance.

As the AUDIENCEX team began moving campaigns onto the Rocket Fuel DSP, they observed improvements almost immediately. One AUDIENCEX client, a medical research firm, sought to prospect and recruit for clinical trials among sufferers of a specific disease. The campaign had been running on a traditional DSP operating on keyword targeting and other prescriptive tactics. But when the campaign was moved to Rocket Fuel and set up with unconstrained Moment Scoring optimization, the improvement was staggering.

“Our previous method had a CPA of $2,600 for a signup,” Tiernan says. “With Rocket Fuel, that CPA went down to $187. And the velocity was impressive, too. We saw conversions more than quadruple in half the time. Since then we’ve been steadily migrating other accounts onto Rocket Fuel.”

“SMB owners have demonstrated strong demand for programmatic marketing due to their desire to benefit from the technology’s ability to optimize media spend and identify new audience segments,” said James Huang, vice president of global alliances and channels at Rocket Fuel. “By partnering with AUDIENCEX we are able to fully support the SMB market with a comprehensive managed service offering, the only one of its kind serving small business owners’ marketing needs.”

Full details on AUDIENCEX’s success with Rocket Fuel can be found in the featured success story at http://rocketfuel.com/casestudy/audiencex/. To date, Rocket Fuel has profiled the success of more than 50 satisfied clients in published case studies, all of which are available at http://rocketfuel.com/customers.

About Rocket Fuel

A leading Programmatic Marketing Platform provider, Rocket Fuel (NASDAQ: FUEL) offers brands, agencies, and platform partners managed services, as well as a SaaS-based Data Management Platform (DMP) and Demand Side Platform (DSP), to optimize performance, awareness, and lift across marketing objectives, channels and devices. By applying artificial intelligence at big data scale, Rocket Fuel’s Moment Scoring™ technology performs a real-time calculation of each ad opportunity based on a marketer’s goal to determine the likelihood a consumer will engage in a desired action. Moment Scoring is designed to go beyond 1:1 marketing by learning to predict what marketing actions to take with a campaign at a precise moment in time, which results in a much more efficient use of marketing dollars. Rocket Fuel serves 96 of the Ad Age 100, three of the top five agency holding company trading desks, and partners with some of the world’s leading CRM platforms, marketing platforms and systems integrators. Headquartered in Redwood City, California, Rocket Fuel has more than 20 offices worldwide.

Rocket FuelKristin Holloway, 650-481-6178pr@rocketfuel.com

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