Nielsen Global President John Lewis Joins Rocket Fuel Board of Directors
January 21 2016 - 9:00AM
Business Wire
Lewis Chosen for Experience Creating Value for
Marketers Through Consumer Insights
Rocket Fuel (NASDAQ:FUEL), a leading Programmatic Marketing
Platform provider, today announced that John Lewis, global
president of Nielsen, has joined its board of directors, effective
January 19, 2016.
“As Nielsen’s leader, John has extremely valuable experience
with strengthening brands through a deep understanding of
consumers. I’m thrilled to have this incredibly relevant expertise
on our Board as we fulfill Rocket Fuel’s mission to score every
moment of influence for our customers,” said Randy Wootton, CEO of
Rocket Fuel. “John’s experience is especially valuable to Rocket
Fuel as we continue extending our Moment Scoring™ technology to TV
so that marketers can understand and predict the value of each
moment to a consumer and create a meaningful experience with their
brand.”
As global president at Nielsen, Lewis has been responsible for
running the Nielsen Buy business and overseeing all global regions.
In prior roles, Lewis was responsible for Nielsen’s Watch and Buy
growth strategy in Latin America, as well as managing the business
performance and strategic direction of Nielsen Buy in North
America. In the North America role, he transformed the company’s
go-to-market approach, contributing to greater growth and client
success.
“I am honored and excited to join the Rocket Fuel Board,” said
Lewis. “This company is one of the leading global enterprises with
a unique ability to ‘score the moment’ by using big data in
real-time, predictive ways to drive better connections between
brands and consumers.”
In addition to his Nielsen tenure, Lewis was president and CEO
of Knowledge Networks, a venture-backed marketing information
company, and he was president and CEO of SMS Technology, an
innovative venture-backed provider of packaging to the consumer
packaged goods industry. Lewis holds a masters of business
administration degree from Northwestern University's Kellogg School
of Management and an undergraduate degree in political science from
Princeton University.
Lewis succeeds John Gardner, managing partner of Nokia Growth
Partners, who departed the Rocket Fuel board, effective January 19,
2016, having served on the board since July 2011.
“We thank John Gardner for his many contributions in helping us
build Rocket Fuel,” said Monte Zweben, executive chairman of Rocket
Fuel’s board. “We appreciate the early investment of Nokia Growth
Partners and John’s keen insight that our ability to continuously
learn would yield superior campaign performance and ultimately
revolutionize marketing. We wish him continued success.”
About Rocket Fuel
A leading Programmatic Marketing Platform provider, Rocket Fuel
(NASDAQ: FUEL) offers brands, agencies, and platform partners
managed services, as well as a SaaS-based Data Management Platform
(DMP) and Demand Side Platform (DSP), to optimize performance,
awareness, and lift across marketing objectives, channels and
devices. By applying artificial intelligence at big data scale,
Rocket Fuel’s Moment Scoring™ technology performs a real-time
calculation of each ad opportunity based on a marketer’s goal to
determine the likelihood a consumer will engage in a desired
action. Moment Scoring goes beyond 1:1 marketing by learning to
predict what marketing actions to take with a campaign at a precise
moment in time, which results in a much more efficient use of
marketing dollars. Rocket Fuel serves 96 of the Ad Age 100, three
of the top five agency holding company trading desks, and partners
with some of the world’s leading CRM platforms, marketing platforms
and systems integrators. Headquartered in Redwood City, California,
Rocket Fuel has more than 20 offices worldwide.
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version on businesswire.com: http://www.businesswire.com/news/home/20160121005396/en/
Rocket FuelKristin Holloway, 650-481-6178pr@rocketfuel.com
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