Media Alert: AdMonsters Releases First-Party Data Playbook Sponsored by Rocket Fuel; Emphasizes the Importance of Data Manage...
November 24 2015 - 10:25AM
Business Wire
Marketing Guide Reinforces Rocket Fuel’s
Position on the Strategic Value of a DMP
Rocket Fuel (NASDAQ:FUEL), a leading Programmatic Marketing
Platform provider, today announced its sponsorship of AdMonsters’
First-Party Data Playbook, designed to explain the fundamentals of
first-party data, on-site targeting, and audience extension, with a
particular focus on the functionality of data management platforms
(DMPs).
Driving revenue from first-party data has long frustrated
publishers who understand its potential but are unable to truly
realize the value of the data, often due to integration issues and
perceived complexity. While many publishers have employed various
tools to effectively put their data to work, the majority have yet
to deploy a DMP that integrates data from a variety of sources and
make the most of their resources. This Playbook from AdMonsters is
intended to serve as a starting point to resolve this
challenge.
“AdMonsters’ First-Party Data Playbook supports Rocket Fuel’s
assertion that integrating a DMP is essential to activating and
leveraging first-party data that will, in turn, drive higher ROI
for publishers looking to monetize this critical component,” said
Simon Hayhurst, Rocket Fuel’s senior vice president of products and
business development. “Rocket Fuel’s Programmatic Marketing
Platform, that includes an advanced DMP, utilizes Moment Scoring™
technology to improve campaign performance by putting first-party
data to work by optimizing the frequency and relevance of
messaging, and predicting a customer’s needs across all their
devices.”
“We’ve elected to work with AdMonsters because their approach to
playbooks offers a comprehensive and objective view on how to solve
complex issues in the marketplace,” said John Ferraro, vice
president of publisher partnerships, Rocket Fuel. “In this case,
AdMonsters offers publishers a practical guide to leveraging a DMP
to unlock the value of their first-party data.”
AdMonsters’ Playbooks leverage existing content, as well as
input from the AdMonsters community, to crowd source a document
that outlines best practices on a particular topic. To learn more
and download AdMonsters’ First-Party Data Playbook, please visit:
http://info.rocketfuel.com/Admonsters-Playbook-DMP.html
About Rocket Fuel
A leading Programmatic Marketing Platform provider, Rocket Fuel
(NASDAQ: FUEL) offers brands, agencies, and platform partners
managed services, as well as a SaaS-based Data Management Platform
(DMP) and Demand Side Platform (DSP), to optimize performance,
awareness, and lift across marketing objectives, channels and
devices. By applying artificial intelligence at big data scale,
Rocket Fuel’s Moment Scoring™ technology performs a real-time
calculation of each ad opportunity based on a marketer’s goal to
determine the likelihood a consumer will engage in a desired
action. Moment Scoring goes beyond 1:1 marketing by learning to
predict what marketing actions to take with a campaign at a precise
moment in time, which results in a much more efficient use of
marketing dollars. Rocket Fuel serves 96 of the Ad Age 100, three
of the top five agency holding company trading desks, and partners
with some of the world’s leading CRM platforms, marketing platforms
and systems integrators. Headquartered in Redwood City, California,
Rocket Fuel has more than 20 offices worldwide.
About AdMonsters
AdMonsters is the global leader in strategic insight on the
future of digital media and advertising technology. Through our
conferences, website, original research and consulting services, we
offer unparalleled in-person experiences and unique, high-quality
content focused on media operations, monetization, technology,
strategy, platforms and trends. Founded in 1999, AdMonsters began
serving the advertising operations professional through live media
and its online community. We provided a forum to share best
practices, explore new technology platforms and build
relationships. Today’s expanding ecosystem now includes publishers
and content creators, agencies, SSPs, DMPs, DSPs, RTB and service
providers, technology and platform developers, advertising
networks, brands, and investors.
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version on businesswire.com: http://www.businesswire.com/news/home/20151124005770/en/
Rocket FuelKristin Holloway, 650-480-7561pr@rocketfuel.com
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