Media Alert: Rocket Fuel Releases New Playbook on Data Activation and the Importance of a Smart, Integrated DMP
November 18 2015 - 9:00AM
Business Wire
Rocket Fuel (NASDAQ:FUEL), a leading Programmatic Marketing
Platform provider, today released “Nine Ways to Put Your Data to
Work,” a playbook on the impact a smart, integrated data management
platform (DMP) has on the most valuable asset to marketers -- their
data. The playbook is designed to help marketers activate their
data, upsell, prevent churn and increase ROI.
More companies than ever before are using data to improve their
businesses. But surprisingly, in the digital advertising industry,
few companies are taking advantage of their valuable first-party
data to measure or optimize against their online goals. In a recent
Rocket Fuel survey of telecom marketers, the findings revealed that
despite a wealth of first-party offline data, fewer than two in
five telecom advertisers (38 percent) were actually using their
data to measure or optimize against online goals.
CEOs demand higher ROI and consumers demand marketing that’s
more personalized, relevant, anticipates their needs, and makes
their lives simpler. The key to delivering on all these demands is
already in marketers’ hands: their wealth of data. When data is
activated by an integrated DMP, it can then be leveraged by a
demand-side platform and other marketing systems. The result is
radically smarter marketing that is far more accurate about
predicting outcomes and can drive higher performing campaigns.
Read the new playbook to learn more about the nine ways
marketers can use their existing data to drive better performance.
Highlights of the playbook include practical advice on how to:
- Grow your share of wallet
- Help prevent churn
- Deliver Smarter Cross-Selling
- Drive Intelligent shopper
marketing
- Leverage the power of publisher
first-party data
For a copy of Rocket Fuel’s 9 Ways to Put Data to Work playbook,
please visit:
http://info.rocketfuel.com/Activate-Your-Data.html
About Rocket Fuel
A leading Programmatic Marketing Platform provider, Rocket Fuel
(NASDAQ:FUEL) offers brands, agencies, and platform partners
managed services, as well as a SaaS-based Data Management Platform
(DMP) and Demand Side Platform (DSP), to optimize performance,
awareness, and lift across marketing objectives, channels and
devices. By applying artificial intelligence at big data scale,
Rocket Fuel’s Moment Scoring™ technology performs a real-time
calculation of each ad opportunity based on a marketer’s goal to
determine the likelihood a consumer will engage in a desired
action. Moment Scoring goes beyond 1:1 marketing by learning to
predict what marketing actions to take with a campaign at a precise
moment in time, which results in a much more efficient use of
marketing dollars. Rocket Fuel serves 96 of the Ad Age 100, three
of the top five agency holding company trading desks, and partners
with some of the world’s leading CRM platforms, marketing platforms
and systems integrators. Headquartered in Redwood City, California,
Rocket Fuel has more than 20 offices worldwide.
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version on businesswire.com: http://www.businesswire.com/news/home/20151118005512/en/
Rocket FuelKristin Holloway, 650-480-7561pr@rocketfuel.com
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