Rocket Fuel (NASDAQ:FUEL), a leading Programmatic Marketing Platform provider, today released “Nine Ways to Put Your Data to Work,” a playbook on the impact a smart, integrated data management platform (DMP) has on the most valuable asset to marketers -- their data. The playbook is designed to help marketers activate their data, upsell, prevent churn and increase ROI.

More companies than ever before are using data to improve their businesses. But surprisingly, in the digital advertising industry, few companies are taking advantage of their valuable first-party data to measure or optimize against their online goals. In a recent Rocket Fuel survey of telecom marketers, the findings revealed that despite a wealth of first-party offline data, fewer than two in five telecom advertisers (38 percent) were actually using their data to measure or optimize against online goals.

CEOs demand higher ROI and consumers demand marketing that’s more personalized, relevant, anticipates their needs, and makes their lives simpler. The key to delivering on all these demands is already in marketers’ hands: their wealth of data. When data is activated by an integrated DMP, it can then be leveraged by a demand-side platform and other marketing systems. The result is radically smarter marketing that is far more accurate about predicting outcomes and can drive higher performing campaigns.

Read the new playbook to learn more about the nine ways marketers can use their existing data to drive better performance. Highlights of the playbook include practical advice on how to:

  • Grow your share of wallet
  • Help prevent churn
  • Deliver Smarter Cross-Selling
  • Drive Intelligent shopper marketing
  • Leverage the power of publisher first-party data

For a copy of Rocket Fuel’s 9 Ways to Put Data to Work playbook, please visit: http://info.rocketfuel.com/Activate-Your-Data.html

About Rocket Fuel

A leading Programmatic Marketing Platform provider, Rocket Fuel (NASDAQ:FUEL) offers brands, agencies, and platform partners managed services, as well as a SaaS-based Data Management Platform (DMP) and Demand Side Platform (DSP), to optimize performance, awareness, and lift across marketing objectives, channels and devices. By applying artificial intelligence at big data scale, Rocket Fuel’s Moment Scoring™ technology performs a real-time calculation of each ad opportunity based on a marketer’s goal to determine the likelihood a consumer will engage in a desired action. Moment Scoring goes beyond 1:1 marketing by learning to predict what marketing actions to take with a campaign at a precise moment in time, which results in a much more efficient use of marketing dollars. Rocket Fuel serves 96 of the Ad Age 100, three of the top five agency holding company trading desks, and partners with some of the world’s leading CRM platforms, marketing platforms and systems integrators. Headquartered in Redwood City, California, Rocket Fuel has more than 20 offices worldwide.

Rocket FuelKristin Holloway, 650-480-7561pr@rocketfuel.com

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