Company Adds Vice Presidents to Holding Company Relations and Global Alliances and Channels Teams

Rocket Fuel (NASDAQ:FUEL), a leading Programmatic Marketing Platform provider, today announced two top industry executives have joined its sales and services team as the company continues to aggressively execute its agency relations and expanded channel strategy. James Huang has joined Rocket Fuel as vice president of global alliances and channels, and Phil Frank has joined the company as vice president for holding company relations.

Huang will focus on further driving Rocket Fuel’s strategy to expand relationships with marketers and brands. To support this strategy, Rocket Fuel is actively pursuing partnerships with companies that have close ties to marketers and enterprises, including major systems integrators, VARs, consulting companies and enterprise platform companies. Huang has extensive enterprise software experience having held alliances and channels leadership roles at Oracle, Siebel, Callidus Cloud, SAP and, most recently, Workday. While at Workday, Huang worked with the top five Global System Integrators to build go-to-market offerings providing innovation and increased revenue opportunities, and implemented a scalable framework for implementation success.

Frank brings a strong digital marketing background to Rocket Fuel with extensive agency experience. He will play a crucial leadership role in Rocket Fuel’s strategy to deepen relationships with agency holding companies, an important revenue driver for Rocket Fuel. Most recently, Frank served as vice president at Collective, a data-driven, programmatic advertising company. Among the first wave of professionals to embrace online marketing, Frank has held digital advertising positions at Infoseek, America Online, Time Warner and BabyCenter. He also spent two years as chief revenue officer for Batanga Media, the largest independent digital media and content company for the U.S. Hispanic market.

“The pivot Rocket Fuel has made toward deepening agency relationships, particularly with trading desks, is being strongly validated in the market, and we’re fortifying our team to further support this important strategic focus,” said Rocket Fuel Interim CEO Monte Zweben. “We’re also seeing strong traction from our efforts with channel partners, particularly marketing services providers and systems integrators who have strong ties to CMOs and enterprises. Hiring top-flight talent like James and Phil is a further investment in these opportunities for Rocket Fuel’s growth. James and Phil are strong industry executives with the specific experience needed to lead these key areas and deliver on our company’s strategy.”

About Rocket Fuel

A leading Programmatic Marketing Platform provider, Rocket Fuel (NASDAQ:FUEL) offers brands, agencies, and platform partners managed services, as well as a SaaS-based Data Management Platform (DMP) and Demand Side Platform (DSP), to optimize performance, awareness, and lift across marketing objectives, channels and devices. By applying artificial intelligence at big data scale, Rocket Fuel’s Moment Scoring™ technology performs a real-time calculation of each ad opportunity based on a marketer’s goal to determine the likelihood a consumer will engage in a desired action. Moment Scoring goes beyond 1:1 marketing by learning to predict what marketing actions to take with a campaign at a precise moment in time, which results in a much more efficient use of marketing dollars. Rocket Fuel serves 96 of the Ad Age 100, three of the top five agency holding company trading desks, and partners with some of the world’s leading CRM platforms, marketing platforms and systems integrators. Headquartered in Redwood City, California, Rocket Fuel has more than 20 offices worldwide.

Rocket FuelKristin Holloway, 650-480-7561pr@rocketfuel.com

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